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VM Intelligence · Sample preview · Business Services · Forecast 2027–2033
Boat Computer Market
- By Boat Type: Recreational Boats, Commercial Vessels, Fishing Boats, Sailboats, Yachts
- By System Type: Navigation Systems, Engine Monitoring Systems, Communication Systems, Entertainment Systems, Safety and Security Systems
- By Display Type: Multifunction Displays (MFD), Chartplotters, Radar Displays, Fishfinders, Heads-Up Displays (HUD)
- By Connectivity: Wi-Fi Enabled Systems, Bluetooth Enabled Systems, Satellite Communication Systems, NMEA 2000 Networked Systems
- By Installation Type: Factory Installed Systems, Aftermarket Retrofit Systems
Key Highlights
A snapshot of what the full report proves- 01 Market size - $X,XXX.XM global market in 2025 - the verified base-year revenue. Executive Summary →
- 02 Forecast - Full 2033 market projection modelled inside - unlock the forecast value to see where the market lands. Market Outlook →
- 03 Growth - Year-by-year CAGR across 2027–2033 - unlock the growth rate and the full model. Market Outlook →
- 04 Leading segment - Recreational Boats leads By Boat Type at XX% share. Market, by Service Type →
- 05 Global coverage - Sized across 5 regions and 20 countries, each broken out by segment. Market, by Geography →
- 06 Competitive landscape - 18 companies profiled with SWOT, benchmarking and market-share analysis. Company Profiles →
Inside the Report
12 chapters · 303 pages- 01 Introduction Definition, segmentation & scope p.12 →
- 02 Research Methodology How the numbers were built p.20 →
- 03 Executive Summary The market in one chapter p.34 →
- 04 Market Outlook Drivers, restraints, trends p.66 →
- 11 Competitive Landscape 5 sections p.179 →
- 12 Company Profiles 18 players: SWOT & benchmarking p.187 →
Full report · locked preview
Everything inside the Boat Computer Market report
A complete, evidence-based study - 12 chapters and 127 sections covering market size, segmentation across 5 axes, regional analysis and 18 company profiles, forecast to 2033.
Segmentation covered
Boat Type 5
System Type 5
Display Type 5
Connectivity 4
Installation Type 2
Companies profiled
Garmin Ltd.
Furuno Electric Co. Ltd.
Raymarine (a subsidiary of FLIR Systems
now part of Teledyne Technologies)
Navico (brands include Lowrance
Simrad
B&G)
Humminbird (a brand of Johnson Outdoors)
Simrad Yachting (part of Navico)
Garmin Marine
Standard Horizon (a division of Icom Inc.)
B&G (a Navico brand)
+6 more
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18 players profiled - tiered by revenue contribution, footprint and R&D capability.
ACE Matrix · p.153 →Garmin Ltd.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.155 →Furuno Electric Co. Ltd.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.160 →Raymarine (a subsidiary of FLIR Systems
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.166 →now part of Teledyne Technologies)
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.173 →Navico (brands include Lowrance
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.178 →Simrad
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.184 →B&G)
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.191 →Humminbird (a brand of Johnson Outdoors)
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.196 →Simrad Yachting (part of Navico)
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.202 →Garmin Marine
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.209 →Standard Horizon (a division of Icom Inc.)
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.214 →B&G (a Navico brand)
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.220 →Garmin Marine Electronics
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.227 →Garmin International Inc.
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.232 →Raymarine Marine Electronics
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.238 →Furuno USA Inc.
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.245 →Lowrance Electronics (Navico brand)
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.250 →Simrad Marine Electronics
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.256 →Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Global · 2025–2033
$8,452M by 2033 · 11.5% CAGR
Market estimates & forecast (USD Million)
Fig. 15 · p.34 →Segment mix, 2033 (% share)
Fig. 16 · p.35 →- Recreational Boats53.7
- Commercial Vessels16.6
- Fishing Boats12.7
- Sailboats6.6
- Yachts10.5
Regions, 2025 → 2033 (USD Mn)
§6.1 · p.75 →North America$1,165M → $2,702M · 11.1%
Europe$812.3M → $2,129M · 12.8%
Asia Pacific$741.7M → $1,626M · 10.3%
Latin America$459.1M → $1,194M · 12.7%
Middle East and Africa$353.2M → $772.3M · 10.3%
Top countries, 2033 (USD Mn)
§6.2 · p.78 →Year-over-year growth (%)
§3.12 · p.44 →11.482026
11.492027
11.502028
11.522029
11.532030
11.542031
11.562032
11.562033
CAGR by region (%)
Fig. 22 · p.71 →Market share by company, 2033 (%)
Fig. 41 · p.152 →- Garmin Ltd.8.6
- Furuno Electric Co. Ltd.25.8
- Raymarine (a subsidiary of FLIR Systems7.0
- now part of Teledyne Technologies)12.0
- Navico (brands include Lowrance9.4
- Simrad9.3
- Others27.9
Segment contribution to growth (%)
Fig. 18 · p.39 →Boat Type16.7%
System Type25.9%
Display Type12.6%
Connectivity22.2%
Installation Type22.6%
Competitive positioning (ACE matrix)
Fig. 40 · p.153 →Adoption & penetration (% of addressable)
Fig. 12 · p.31 →Revenue by application (USD Mn)
§5.3 · p.62 →Demand by end-use (USD Mn)
§5.4 · p.66 →Average selling price trend (index, 2025=100)
Fig. 27 · p.58 →Top companies by revenue, 2033 (USD Mn)
Fig. 42 · p.155 →Revenue by region, 2033 (%)
Fig. 20 · p.70 →- North America32.1
- Europe25.3
- Asia Pacific19.3
- Latin America14.2
- Middle East and Africa9.2
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
8 players benchmarked across 6 dimensions — scored 0–100 from share, portfolio, reach, innovation, financials and installed base. Methodology · §8.1 · p.160 →
Competitive scorecard (score 0–100)
Table 31 · p.161 →| Company | Market share | Product portfolio | Geographic reach | Innovation & R&D | Financial strength | Customer base | Composite |
|---|---|---|---|---|---|---|---|
| Garmin Ltd. | 89 | 78 | 97 | 97 | 82 | 95 | 90 |
| Furuno Electric Co. Ltd. | 80 | 86 | 89 | 93 | 75 | 89 | 85 |
| Raymarine (a subsidiary of FLIR Systems | 69 | 79 | 67 | 67 | 83 | 85 | 75 |
| now part of Teledyne Technologies) | 66 | 65 | 71 | 76 | 57 | 58 | 66 |
| Navico (brands include Lowrance | 65 | 77 | 57 | 53 | 56 | 75 | 64 |
| Simrad | 59 | 67 | 46 | 68 | 50 | 64 | 59 |
| B&G) | 61 | 41 | 59 | 63 | 63 | 65 | 59 |
| Humminbird (a brand of Johnson Outdoors) | 57 | 43 | 35 | 56 | 55 | 60 | 51 |
Vendor positioning (presence × innovation)
Fig. 43 · p.163 →Strengths profile (top 3 players)
Fig. 44 · p.165 →- Garmin Ltd.
- Furuno Electric Co. Ltd.
- Raymarine (a subsidiary of FLIR Systems
Capability coverage
§8.3 · p.168 →| Company | Global delivery | R&D depth | Digital platform | Sustainability | After-sales | Custom solutions |
|---|---|---|---|---|---|---|
| Garmin Ltd. | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Furuno Electric Co. Ltd. | ✓ | ◐ | ✓ | ✓ | ◐ | ✓ |
| Raymarine (a subsidiary of FLIR Systems | ✓ | ✓ | ◐ | ◐ | ✓ | ◐ |
| now part of Teledyne Technologies) | ✓ | ◐ | ◐ | ✓ | − | − |
| Navico (brands include Lowrance | − | ✓ | − | ◐ | ◐ | ✓ |
| Simrad | − | ◐ | − | ◐ | − | − |
| B&G) | ✓ | ◐ | ◐ | − | ◐ | ✓ |
| Humminbird (a brand of Johnson Outdoors) | − | − | − | ◐ | − | ◐ |
✓ Full ◐ Partial − Limited
Overall competitive index (composite, ranked)
Fig. 45 · p.170 →1Garmin Ltd.90
2Furuno Electric Co. Ltd.85
3Raymarine (a subsidiary of FLIR Systems75
4now part of Teledyne Technologies)66
5Navico (brands include Lowrance64
6Simrad59
7B&G)59
8Humminbird (a brand of Johnson Outdoors)51
Competitive tiers
§8.4 · p.172 →Leader2
Set the pace on share, breadth and innovation.
Garmin Ltd.Furuno Electric Co. Ltd.
Challenger1
Strong scale, closing on the leaders.
Raymarine (a subsidiary of FLIR Systems
Contender4
Focused players with pockets of strength.
now part of Teledyne Technologies)Navico (brands include LowranceSimradB&G)
Niche1
Specialists in a single segment or region.
Humminbird (a brand of Johnson Outdoors)
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Go-to-market strategy
Land Boat Type in North America, then scale across Boat Computer Market — a $299M beachhead inside a $5.67B market.
Beachhead (SOM)$299Mobtainable near-term
Serviceable (SAM)$1.95Breachable market
Primary motionDirect + partner-ledgo-to-market
Time to scale3 Qto full motion
Ideal customer profile (who to sell to)
§GTM 1 · p.190 →Champion88 fit
Recreational Boats
Best fit — highest urgency & budget in Boat Type.
Economic buyer77 fit
Commercial Vessels
Strong fit — clear ROI and a fast path to value.
End user68 fit
Fishing Boats
Emerging fit — growing demand, longer sales cycle.
Market-entry sequence (beachhead → scale)
Fig. GTM 1 · p.192 →Beachhead · 2025–2026
Win Boat Type in North America
Concentrated ICP, fastest proof and references.
Expand · 2026–2028
Add System Type & next regions
Repeat the motion in adjacent, look-alike segments.
Scale · 2028–2033
Full-market coverage + Display Type
Multi-channel, platform & ecosystem plays.
Channel mix (routes to market)
§GTM 3 · p.195 →Direct sales45%
Partner / channel28%
Digital / self-serve21%
Marketplaces6%
Positioning & messaging
§GTM 2 · p.194 →For Boat Type leaders who need defensible market intelligence, VM Intelligence is the fastest, source-cited way to size, segment and win Boat Computer Market — unlike generic, static research.
Live & source-cited
Every figure triangulated from 600K+ sources and traceable.
Ready in minutes
A full, tailored report compiled on demand — not weeks.
Scope you control
Pick the chapters, regions and companies that matter.
GTM funnel & unit economics (conversion · CAC / LTV)
Fig. GTM 2 · p.198 →Awareness100%
Marketing qualified40%
Sales qualified23%
Evaluation14%
Closed-won5%
$21.6KCAC
$83KLTV
3.8:1LTV : CAC
< 3 moCAC payback
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Investment thesis
Boat Computer Market is a resilient opportunity — $6.26B by 2033, compounding at 5.3%.
TAM · 2025$4.13Btoday
TAM · 2033$6.26Bforecast
CAGR5.3%2027–2033
Cumulative$46.2Brevenue opportunity
Market opportunity (TAM · SAM · SOM)
Fig. 3 · p.14 →TAM$6.26BTotal addressable market
SAM$2.38BServiceable available market
SOM$446MServiceable obtainable market
Growth trajectory (USD Million)
Fig. 4 · p.16 →Why invest now
§2.1 · p.10 →5.3% CAGR
Demand compounds through 2033, outpacing GDP across Boat Type.
Global tailwinds
North America leads today; fastest gains coming from emerging regions.
Structural shift
Adoption in Boat Type moving from early to mainstream — durable secular demand.
Consolidation upside
18+ players, no runaway leader — room to build scale and roll up share.
Investment highlights
§2.2 · p.12 →$6.26BLarge & growingTAM by 2033 at 5.3% CAGR
$2.38BServiceable nowreachable with today’s model
$446MBeachhead winobtainable near-term share
18+Fragmented fieldplayers — consolidation runway
Return scenarios (2033 market value)
Fig. 6 · p.22 →$4.88BBear3.5% CAGR
$6.26BBase5.3% CAGR
$8.01BBull7.0% CAGR
Key risks & mitigants
§9.1 · p.180 →- Input-cost volatilityLong-term supply contracts & hedging
- Regulatory / policy shiftsDiversified exposure across 5 regions
- Technology disruptionR&D pipeline & System Type optionality
- Customer concentrationBroaden installed base beyond top accounts
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Board pack · executive summary
Boat Computer Market — a $8.21B market by 2033. Plan: grow share from 10.6% to 18.8%.
Market size · 2033$8.21Btotal addressable
Market CAGR6.1%2027–2033
Target share18.8%from 10.6% today
Revenue ambition$1.54Bby 2033
Strategic scorecard (current vs 2033 target)
Table 1 · p.6 →| Objective | Current | Target · 2033 | Status |
|---|---|---|---|
| Market share | 10.6% | 18.8% | On track |
| Revenue | $937M | $1.54B | At risk |
| Geographic coverage | 2 of 5 regions | 5 of 5 regions | At risk |
| Segment coverage | 3 of 5 axes | 5 of 5 axes | On track |
| Gross margin | 37.2% | 39.5% | Ahead |
| Customer retention | 90.9% | 96.0% | At risk |
Where to play (strategic priorities)
§1.2 · p.8 →1
Lead segment
Win in Boat Type
Largest revenue pool and fastest secular demand — concentrate to build share here first.
2
Geographic
Expand across North America & beyond
Deepen the leading region, then scale into the fastest-growing emerging markets.
3
Adjacency
Build System Type capability
A defensible second engine — invest in System Type to widen the moat and cross-sell.
Strategic roadmap (2025–2033)
Fig. 1 · p.10 →Phase 1 · Foundation
2025–2027
- Secure core Boat Type share
- Fix unit economics
- Stand up data & ops
Phase 2 · Scale
2028–2030
- Enter new regions
- Launch System Type
- Selective M&A
Phase 3 · Lead
2031–2033
- Category leadership
- Premium mix & margin
- Platform & ecosystem
Board decisions & asks
§1.4 · p.14 →- Approve $218M capacity & capability investment
- Greenlight bolt-on M&A in System Type
- Authorise North America expansion plan
- Fund R&D program for Boat Type leadership
Risk watchlist (RAG)
§9 · p.180 →- Demand / macro slowdownOn track
- Competitive share lossAt risk
- Input-cost & supply riskBehind
- Regulatory / policy changeOn track
- Execution & talentBehind
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Sales deck · value proposition
Win the Boat Computer Market conversation — a $11.1B market you can size, segment and defend in minutes.
Market size · 2033$11.1Btotal opportunity
Growth10.9%CAGR to 2033
Addressable buyers1,627+accounts in scope
Typical ROI6.8×in year one
Who buys (target personas)
§1.1 · p.4 →Product / BU leader
Head of Boat Type
Goal Grow share in Boat Type
Pain Blind spots on demand, pricing & competitors.
Regional GM
North America lead
Goal Prioritise the right markets
Pain No granular, country-level view of the market.
M&A / strategy
Strategy & Corp Dev
Goal Find where to invest or acquire
Pain Slow, inconsistent third-party research.
From pain to solution
§1.2 · p.6 →Decisions made on stale, generic dataLive, source-cited figures, continuously updated
Weeks waiting on a research vendorA full report compiled in minutes
No view of competitors or whitespaceCompany profiles, ACE matrix & benchmarking
Hard to defend the numbers internallyEvery figure traceable to its original source
The business case (ROI)
Fig. 2 · p.9 →6.8×return on cost, year one
< 2 mopayback period
$75K+research cost avoided
10×faster than a custom study
Time to insight
Cost to run
Risk of a wrong call
Why buyers trust it (proof points)
§1.3 · p.12 →600K+source studies indexed
100%analyst-reviewed
18+players profiled in this market
Coverage includes
Garmin Ltd.Furuno Electric Co. Ltd.Raymarine (a subsidiary of FLIR Systemsnow part of Teledyne Technologies)Navico (brands include LowranceSimradB&G)Humminbird (a brand of Johnson Outdoors)+10 more
Objection handling
§1.4 · p.14 →“We already have market data.”
This triangulates 600K+ sources into one current, defensible view — not another silo.
“How do we know it’s accurate?”
Analyst-reviewed, and every figure is source-cited and traceable to its origin.
“It’s not in the budget.”
A fraction of a single analyst-day — and it pays back on the first decision it informs.
“We need it tailored to us.”
Choose the chapters, regions and companies before you build — you only pay for scope.
What you get (packages)
§1.5 · p.16 →Report
- Full multi-chapter report
- Market size, share & forecast
- Segment & regional breakdowns
- PDF + editable Excel + PPT
Most popular
Report + Add-ons
- Everything in Report
- Interactive Visualizer
- Competitive benchmarking
- Investor / board / sales decks
Enterprise
- Multiple reports & markets
- Team seats & sharing
- Analyst support & custom scope
- API / data-feed options
Almost there
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