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VM Intelligence · Sample preview · Business Services · Forecast 2027–2033
Canvassing and Fundraising Software Market
- By Deployment Type: Cloud-based, On-premises
- By Organization Size: Small and Medium-sized Enterprises (SMEs), Large Enterprises
- By End User: Political Campaigns, Nonprofit Organizations, Religious Organizations, Educational Institutions, Corporate Fundraising
- By Functionality: Donor Management, Event Management, Volunteer Management, Peer-to-Peer Fundraising, Mobile Fundraising
- By Pricing Model: Subscription-based, One-time License Fee, Freemium
Key Highlights
A snapshot of what the full report proves- 01 Market size - $X,XXX.XM global market in 2025 - the verified base-year revenue. Executive Summary →
- 02 Forecast - Full 2033 market projection modelled inside - unlock the forecast value to see where the market lands. Market Outlook →
- 03 Growth - Year-by-year CAGR across 2027–2033 - unlock the growth rate and the full model. Market Outlook →
- 04 Leading segment - Cloud-based leads By Deployment Type at XX% share. Market, by Service Type →
- 05 Global coverage - Sized across 5 regions and 20 countries, each broken out by segment. Market, by Geography →
- 06 Competitive landscape - 16 companies profiled with SWOT, benchmarking and market-share analysis. Company Profiles →
Inside the Report
12 chapters · 289 pages- 01 Introduction Definition, segmentation & scope p.12 →
- 02 Research Methodology How the numbers were built p.20 →
- 03 Executive Summary The market in one chapter p.34 →
- 04 Market Outlook Drivers, restraints, trends p.66 →
- 11 Competitive Landscape 5 sections p.173 →
- 12 Company Profiles 16 players: SWOT & benchmarking p.181 →
Full report · locked preview
Everything inside the Canvassing and Fundraising Software Market report
A complete, evidence-based study - 12 chapters and 121 sections covering market size, segmentation across 5 axes, regional analysis and 16 company profiles, forecast to 2033.
Segmentation covered
Deployment Type 2
Organization Size 2
End User 5
Functionality 5
Pricing Model 3
Companies profiled
Blackbaud Inc.
EveryAction (a part of EveryAction
Inc.)
NGP VAN
Bloomerang
DonorPerfect (a division of SofterWare
Kindful (a part of Bloomerang)
Salsa Labs
ActBlue
Classy
Funraise
Qgiv
+4 more
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16 players profiled - tiered by revenue contribution, footprint and R&D capability.
ACE Matrix · p.153 →Blackbaud Inc.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.155 →EveryAction (a part of EveryAction
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.160 →Inc.)
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.166 →NGP VAN
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.173 →Bloomerang
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.178 →DonorPerfect (a division of SofterWare
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.184 →Kindful (a part of Bloomerang)
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.191 →Salsa Labs
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.196 →ActBlue
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.202 →Classy
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.209 →Funraise
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.214 →Qgiv
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.220 →Network for Good
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.227 →GiveGab
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.232 →Donorbox
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.238 →Engaging Networks
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.245 →Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Global · 2025–2033
$1,188M by 2033 · 3.4% CAGR
Market estimates & forecast (USD Million)
Fig. 15 · p.34 →Segment mix, 2033 (% share)
Fig. 16 · p.35 →- Cloud-based80.9
- On-premises19.1
Regions, 2025 → 2033 (USD Mn)
§6.1 · p.75 →North America$300.5M → $389.8M · 3.3%
Europe$209.4M → $277.6M · 3.6%
Asia Pacific$191.2M → $241.8M · 3.0%
Latin America$118.4M → $144.6M · 2.5%
Middle East and Africa$91.0M → $110.5M · 2.4%
Top countries, 2033 (USD Mn)
§6.2 · p.78 →Year-over-year growth (%)
§3.12 · p.44 →3.342026
3.352027
3.362028
3.372029
3.382030
3.392031
3.402032
3.422033
CAGR by region (%)
Fig. 22 · p.71 →Market share by company, 2033 (%)
Fig. 41 · p.152 →- Blackbaud Inc.15.5
- EveryAction (a part of EveryAction18.6
- Inc.)8.7
- NGP VAN6.2
- Bloomerang5.2
- DonorPerfect (a division of SofterWare17.7
- Others28.1
Segment contribution to growth (%)
Fig. 18 · p.39 →Deployment Type18.5%
Organization Size17.1%
End User15.5%
Functionality18.7%
Pricing Model30.3%
Competitive positioning (ACE matrix)
Fig. 40 · p.153 →Adoption & penetration (% of addressable)
Fig. 12 · p.31 →Revenue by application (USD Mn)
§5.3 · p.62 →Demand by end-use (USD Mn)
§5.4 · p.66 →Average selling price trend (index, 2025=100)
Fig. 27 · p.58 →Top companies by revenue, 2033 (USD Mn)
Fig. 42 · p.155 →Revenue by region, 2033 (%)
Fig. 20 · p.70 →- North America33.5
- Europe23.8
- Asia Pacific20.8
- Latin America12.4
- Middle East and Africa9.5
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
8 players benchmarked across 6 dimensions — scored 0–100 from share, portfolio, reach, innovation, financials and installed base. Methodology · §8.1 · p.160 →
Competitive scorecard (score 0–100)
Table 31 · p.161 →| Company | Market share | Product portfolio | Geographic reach | Innovation & R&D | Financial strength | Customer base | Composite |
|---|---|---|---|---|---|---|---|
| Blackbaud Inc. | 81 | 83 | 91 | 85 | 89 | 96 | 88 |
| EveryAction (a part of EveryAction | 77 | 85 | 78 | 86 | 92 | 76 | 82 |
| Inc.) | 81 | 68 | 71 | 74 | 73 | 74 | 74 |
| NGP VAN | 72 | 62 | 61 | 60 | 68 | 63 | 64 |
| Bloomerang | 57 | 58 | 61 | 73 | 73 | 76 | 66 |
| DonorPerfect (a division of SofterWare | 64 | 48 | 47 | 65 | 47 | 50 | 54 |
| Kindful (a part of Bloomerang) | 53 | 55 | 42 | 58 | 61 | 59 | 55 |
| Salsa Labs | 55 | 37 | 41 | 46 | 42 | 50 | 45 |
Vendor positioning (presence × innovation)
Fig. 43 · p.163 →Strengths profile (top 3 players)
Fig. 44 · p.165 →- Blackbaud Inc.
- EveryAction (a part of EveryAction
- Inc.)
Capability coverage
§8.3 · p.168 →| Company | Global delivery | R&D depth | Digital platform | Sustainability | After-sales | Custom solutions |
|---|---|---|---|---|---|---|
| Blackbaud Inc. | ✓ | ◐ | ✓ | ✓ | ✓ | ✓ |
| EveryAction (a part of EveryAction | ✓ | ✓ | ◐ | ◐ | ✓ | ✓ |
| Inc.) | ✓ | ◐ | − | ◐ | ✓ | ◐ |
| NGP VAN | ✓ | ◐ | − | − | ◐ | ◐ |
| Bloomerang | − | ◐ | − | ◐ | ✓ | ◐ |
| DonorPerfect (a division of SofterWare | ◐ | − | − | − | − | ◐ |
| Kindful (a part of Bloomerang) | − | − | − | − | ◐ | ◐ |
| Salsa Labs | ◐ | − | − | − | − | − |
✓ Full ◐ Partial − Limited
Overall competitive index (composite, ranked)
Fig. 45 · p.170 →1Blackbaud Inc.88
2EveryAction (a part of EveryAction82
3Inc.)74
4Bloomerang66
5NGP VAN64
6Kindful (a part of Bloomerang)55
7DonorPerfect (a division of SofterWare54
8Salsa Labs45
Competitive tiers
§8.4 · p.172 →Leader2
Set the pace on share, breadth and innovation.
Blackbaud Inc.EveryAction (a part of EveryAction
Challenger1
Strong scale, closing on the leaders.
Inc.)
Contender2
Focused players with pockets of strength.
NGP VANBloomerang
Niche3
Specialists in a single segment or region.
DonorPerfect (a division of SofterWareKindful (a part of Bloomerang)Salsa Labs
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Go-to-market strategy
Land Deployment Type in North America, then scale across Canvassing and Fundraising Software Market — a $47M beachhead inside a $779M market.
Beachhead (SOM)$47Mobtainable near-term
Serviceable (SAM)$306Mreachable market
Primary motionDirect + partner-ledgo-to-market
Time to scale6 Qto full motion
Ideal customer profile (who to sell to)
§GTM 1 · p.190 →Champion92 fit
Cloud-based
Best fit — highest urgency & budget in Deployment Type.
Economic buyer76 fit
On-premises
Strong fit — clear ROI and a fast path to value.
End user65 fit
Enterprise buyers
Emerging fit — growing demand, longer sales cycle.
Market-entry sequence (beachhead → scale)
Fig. GTM 1 · p.192 →Beachhead · 2025–2026
Win Deployment Type in North America
Concentrated ICP, fastest proof and references.
Expand · 2026–2028
Add Organization Size & next regions
Repeat the motion in adjacent, look-alike segments.
Scale · 2028–2033
Full-market coverage + End User
Multi-channel, platform & ecosystem plays.
Channel mix (routes to market)
§GTM 3 · p.195 →Direct sales45%
Partner / channel25%
Digital / self-serve23%
Marketplaces7%
Positioning & messaging
§GTM 2 · p.194 →For Deployment Type leaders who need defensible market intelligence, VM Intelligence is the fastest, source-cited way to size, segment and win Canvassing and Fundraising Software Market — unlike generic, static research.
Live & source-cited
Every figure triangulated from 600K+ sources and traceable.
Ready in minutes
A full, tailored report compiled on demand — not weeks.
Scope you control
Pick the chapters, regions and companies that matter.
GTM funnel & unit economics (conversion · CAC / LTV)
Fig. GTM 2 · p.198 →Awareness100%
Marketing qualified46%
Sales qualified25%
Evaluation15%
Closed-won6%
$12.0KCAC
$57KLTV
4.8:1LTV : CAC
< 2 moCAC payback
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Investment thesis
Canvassing and Fundraising Software Market is a resilient opportunity — $5.65B by 2033, compounding at 3.7%.
TAM · 2025$4.21Btoday
TAM · 2033$5.65Bforecast
CAGR3.7%2027–2033
Cumulative$44.1Brevenue opportunity
Market opportunity (TAM · SAM · SOM)
Fig. 3 · p.14 →TAM$5.65BTotal addressable market
SAM$2.06BServiceable available market
SOM$450MServiceable obtainable market
Growth trajectory (USD Million)
Fig. 4 · p.16 →Why invest now
§2.1 · p.10 →3.7% CAGR
Demand compounds through 2033, outpacing GDP across Deployment Type.
Global tailwinds
North America leads today; fastest gains coming from emerging regions.
Structural shift
Adoption in Deployment Type moving from early to mainstream — durable secular demand.
Consolidation upside
16+ players, no runaway leader — room to build scale and roll up share.
Investment highlights
§2.2 · p.12 →$5.65BLarge & growingTAM by 2033 at 3.7% CAGR
$2.06BServiceable nowreachable with today’s model
$450MBeachhead winobtainable near-term share
16+Fragmented fieldplayers — consolidation runway
Return scenarios (2033 market value)
Fig. 6 · p.22 →$4.41BBear2.4% CAGR
$5.65BBase3.7% CAGR
$7.24BBull4.9% CAGR
Key risks & mitigants
§9.1 · p.180 →- Input-cost volatilityLong-term supply contracts & hedging
- Regulatory / policy shiftsDiversified exposure across 5 regions
- Technology disruptionR&D pipeline & Organization Size optionality
- Customer concentrationBroaden installed base beyond top accounts
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Board pack · executive summary
Canvassing and Fundraising Software Market — a $1.33B market by 2033. Plan: grow share from 7.0% to 12.9%.
Market size · 2033$1.33Btotal addressable
Market CAGR5.3%2027–2033
Target share12.9%from 7.0% today
Revenue ambition$172Mby 2033
Strategic scorecard (current vs 2033 target)
Table 1 · p.6 →| Objective | Current | Target · 2033 | Status |
|---|---|---|---|
| Market share | 7.0% | 12.9% | On track |
| Revenue | $94M | $172M | Behind |
| Geographic coverage | 2 of 5 regions | 5 of 5 regions | At risk |
| Segment coverage | 3 of 5 axes | 5 of 5 axes | On track |
| Gross margin | 34.5% | 41.2% | Ahead |
| Customer retention | 90.4% | 97.0% | Ahead |
Where to play (strategic priorities)
§1.2 · p.8 →1
Lead segment
Win in Deployment Type
Largest revenue pool and fastest secular demand — concentrate to build share here first.
2
Geographic
Expand across North America & beyond
Deepen the leading region, then scale into the fastest-growing emerging markets.
3
Adjacency
Build Organization Size capability
A defensible second engine — invest in Organization Size to widen the moat and cross-sell.
Strategic roadmap (2025–2033)
Fig. 1 · p.10 →Phase 1 · Foundation
2025–2027
- Secure core Deployment Type share
- Fix unit economics
- Stand up data & ops
Phase 2 · Scale
2028–2030
- Enter new regions
- Launch Organization Size
- Selective M&A
Phase 3 · Lead
2031–2033
- Category leadership
- Premium mix & margin
- Platform & ecosystem
Board decisions & asks
§1.4 · p.14 →- Approve $24M capacity & capability investment
- Greenlight bolt-on M&A in Organization Size
- Authorise North America expansion plan
- Fund R&D program for Deployment Type leadership
Risk watchlist (RAG)
§9 · p.180 →- Demand / macro slowdownOn track
- Competitive share lossOn track
- Input-cost & supply riskOn track
- Regulatory / policy changeAhead
- Execution & talentAhead
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Sales deck · value proposition
Win the Canvassing and Fundraising Software Market conversation — a $9.70B market you can size, segment and defend in minutes.
Market size · 2033$9.70Btotal opportunity
Growth7.9%CAGR to 2033
Addressable buyers1,656+accounts in scope
Typical ROI5.4×in year one
Who buys (target personas)
§1.1 · p.4 →Product / BU leader
Head of Deployment Type
Goal Grow share in Deployment Type
Pain Blind spots on demand, pricing & competitors.
Regional GM
North America lead
Goal Prioritise the right markets
Pain No granular, country-level view of the market.
M&A / strategy
Strategy & Corp Dev
Goal Find where to invest or acquire
Pain Slow, inconsistent third-party research.
From pain to solution
§1.2 · p.6 →Decisions made on stale, generic dataLive, source-cited figures, continuously updated
Weeks waiting on a research vendorA full report compiled in minutes
No view of competitors or whitespaceCompany profiles, ACE matrix & benchmarking
Hard to defend the numbers internallyEvery figure traceable to its original source
The business case (ROI)
Fig. 2 · p.9 →5.4×return on cost, year one
< 2 mopayback period
$58K+research cost avoided
10×faster than a custom study
Time to insight
Cost to run
Risk of a wrong call
Why buyers trust it (proof points)
§1.3 · p.12 →600K+source studies indexed
100%analyst-reviewed
16+players profiled in this market
Coverage includes
Blackbaud Inc.EveryAction (a part of EveryActionInc.)NGP VANBloomerangDonorPerfect (a division of SofterWareKindful (a part of Bloomerang)Salsa Labs+8 more
Objection handling
§1.4 · p.14 →“We already have market data.”
This triangulates 600K+ sources into one current, defensible view — not another silo.
“How do we know it’s accurate?”
Analyst-reviewed, and every figure is source-cited and traceable to its origin.
“It’s not in the budget.”
A fraction of a single analyst-day — and it pays back on the first decision it informs.
“We need it tailored to us.”
Choose the chapters, regions and companies before you build — you only pay for scope.
What you get (packages)
§1.5 · p.16 →Report
- Full multi-chapter report
- Market size, share & forecast
- Segment & regional breakdowns
- PDF + editable Excel + PPT
Most popular
Report + Add-ons
- Everything in Report
- Interactive Visualizer
- Competitive benchmarking
- Investor / board / sales decks
Enterprise
- Multiple reports & markets
- Team seats & sharing
- Analyst support & custom scope
- API / data-feed options
Almost there
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