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VM Intelligence · Sample preview · Real Estate · Forecast 2027–2033
Commercial Real Estate Brokerage Services Market
- By Property Type: Office Space Brokerage, Retail Space Brokerage, Industrial/Warehouse Brokerage, Multifamily Residential Brokerage, Specialty Property Brokerage
- By Service Type: Tenant Representation, Landlord Representation, Investment Sales Brokerage, Property Leasing Services, Property Management Brokerage
- By Client Type: Corporate Clients, Institutional Investors, Real Estate Developers, Small and Medium Enterprises (SMEs), Government and Public Sector
- By Transaction Type: Sale Transactions, Lease Transactions, Build-to-Suit Transactions, Portfolio Transactions
- By Brokerage Model: Full-Service Brokerage, Boutique Brokerage, Online/Platform-Based Brokerage, Hybrid Brokerage Models
Key Highlights
A snapshot of what the full report proves- 01 Market size - $X,XXX.XM global market in 2025 - the verified base-year revenue. Executive Summary →
- 02 Forecast - Full 2033 market projection modelled inside - unlock the forecast value to see where the market lands. Market Outlook →
- 03 Growth - Year-by-year CAGR across 2027–2033 - unlock the growth rate and the full model. Market Outlook →
- 04 Leading segment - Office Space Brokerage leads By Property Type at XX% share. Market, by Service Type →
- 05 Global coverage - Sized across 5 regions and 20 countries, each broken out by segment. Market, by Geography →
- 06 Competitive landscape - 17 companies profiled with SWOT, benchmarking and market-share analysis. Company Profiles →
Inside the Report
12 chapters · 305 pages- 01 Introduction Definition, segmentation & scope p.12 →
- 02 Research Methodology How the numbers were built p.20 →
- 03 Executive Summary The market in one chapter p.34 →
- 04 Market Outlook Drivers, restraints, trends p.66 →
- 11 Competitive Landscape 5 sections p.182 →
- 12 Company Profiles 17 players: SWOT & benchmarking p.190 →
Full report · locked preview
Everything inside the Commercial Real Estate Brokerage Services Market report
A complete, evidence-based study - 12 chapters and 128 sections covering market size, segmentation across 5 axes, regional analysis and 17 company profiles, forecast to 2033.
Segmentation covered
Property Type 5
Service Type 5
Client Type 5
Transaction Type 4
Brokerage Model 4
Companies profiled
CBRE Group Inc.
JLL (Jones Lang LaSalle Incorporated)
Cushman & Wakefield plc
Colliers International Group Inc.
Newmark Group Inc.
Savills plc
Marcus & Millichap Inc.
HFF
Inc. (now part of JLL)
Eastdil Secured
LLC
BGC Partners Inc.
+5 more
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17 players profiled - tiered by revenue contribution, footprint and R&D capability.
ACE Matrix · p.153 →CBRE Group Inc.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.155 →JLL (Jones Lang LaSalle Incorporated)
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.160 →Cushman & Wakefield plc
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.166 →Colliers International Group Inc.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.173 →Newmark Group Inc.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.178 →Savills plc
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.184 →Marcus & Millichap Inc.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.191 →HFF
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.196 →Inc. (now part of JLL)
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.202 →Eastdil Secured
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.209 →LLC
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.214 →BGC Partners Inc.
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.220 →Transwestern
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.227 →NAI Global
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.232 →Avison Young
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.238 →Knight Frank LLP
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.245 →Lee & Associates
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.250 →Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Global · 2025–2033
$7,602M by 2033 · 10.4% CAGR
Market estimates & forecast (USD Million)
Fig. 15 · p.34 →Segment mix, 2033 (% share)
Fig. 16 · p.35 →- Office Space Brokerage41.4
- Retail Space Brokerage15.5
- Industrial/Warehouse Brokerage13.3
- Multifamily Residential Brokerage13.5
- Specialty Property Brokerage16.3
Regions, 2025 → 2033 (USD Mn)
§6.1 · p.75 →North America$1,139M → $2,762M · 11.7%
Europe$793.9M → $1,572M · 8.9%
Asia Pacific$724.9M → $1,517M · 9.7%
Latin America$448.7M → $1,083M · 11.6%
Middle East and Africa$345.2M → $804.5M · 11.2%
Top countries, 2033 (USD Mn)
§6.2 · p.78 →Year-over-year growth (%)
§3.12 · p.44 →10.322026
10.332027
10.352028
10.352029
10.372030
10.392031
10.402032
10.412033
CAGR by region (%)
Fig. 22 · p.71 →Market share by company, 2033 (%)
Fig. 41 · p.152 →- CBRE Group Inc.21.4
- JLL (Jones Lang LaSalle Incorporated)15.1
- Cushman & Wakefield plc8.9
- Colliers International Group Inc.10.8
- Newmark Group Inc.6.0
- Savills plc9.8
- Others28.0
Segment contribution to growth (%)
Fig. 18 · p.39 →Property Type33.3%
Service Type14.3%
Client Type16.1%
Transaction Type12.2%
Brokerage Model24.1%
Competitive positioning (ACE matrix)
Fig. 40 · p.153 →Adoption & penetration (% of addressable)
Fig. 12 · p.31 →Revenue by application (USD Mn)
§5.3 · p.62 →Demand by end-use (USD Mn)
§5.4 · p.66 →Average selling price trend (index, 2025=100)
Fig. 27 · p.58 →Top companies by revenue, 2033 (USD Mn)
Fig. 42 · p.155 →Revenue by region, 2033 (%)
Fig. 20 · p.70 →- North America35.7
- Europe20.3
- Asia Pacific19.6
- Latin America14.0
- Middle East and Africa10.4
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
8 players benchmarked across 6 dimensions — scored 0–100 from share, portfolio, reach, innovation, financials and installed base. Methodology · §8.1 · p.160 →
Competitive scorecard (score 0–100)
Table 31 · p.161 →| Company | Market share | Product portfolio | Geographic reach | Innovation & R&D | Financial strength | Customer base | Composite |
|---|---|---|---|---|---|---|---|
| CBRE Group Inc. | 79 | 76 | 76 | 75 | 97 | 98 | 84 |
| JLL (Jones Lang LaSalle Incorporated) | 76 | 92 | 80 | 71 | 73 | 72 | 77 |
| Cushman & Wakefield plc | 63 | 86 | 84 | 79 | 63 | 83 | 76 |
| Colliers International Group Inc. | 82 | 72 | 76 | 66 | 69 | 63 | 71 |
| Newmark Group Inc. | 75 | 77 | 66 | 72 | 67 | 70 | 71 |
| Savills plc | 68 | 46 | 63 | 54 | 54 | 51 | 56 |
| Marcus & Millichap Inc. | 48 | 63 | 41 | 51 | 47 | 46 | 49 |
| HFF | 58 | 56 | 51 | 51 | 48 | 52 | 53 |
Vendor positioning (presence × innovation)
Fig. 43 · p.163 →Strengths profile (top 3 players)
Fig. 44 · p.165 →- CBRE Group Inc.
- JLL (Jones Lang LaSalle Incorporated)
- Cushman & Wakefield plc
Capability coverage
§8.3 · p.168 →| Company | Global delivery | R&D depth | Digital platform | Sustainability | After-sales | Custom solutions |
|---|---|---|---|---|---|---|
| CBRE Group Inc. | ◐ | ◐ | ◐ | ◐ | ◐ | ✓ |
| JLL (Jones Lang LaSalle Incorporated) | ◐ | ◐ | ◐ | − | ✓ | ◐ |
| Cushman & Wakefield plc | ◐ | ✓ | ✓ | ✓ | ◐ | ◐ |
| Colliers International Group Inc. | ◐ | ◐ | ✓ | ✓ | ◐ | ◐ |
| Newmark Group Inc. | ✓ | ◐ | ◐ | ◐ | ◐ | − |
| Savills plc | ◐ | ◐ | ◐ | − | − | ◐ |
| Marcus & Millichap Inc. | − | ◐ | − | − | ◐ | − |
| HFF | ◐ | − | − | − | ◐ | ◐ |
✓ Full ◐ Partial − Limited
Overall competitive index (composite, ranked)
Fig. 45 · p.170 →1CBRE Group Inc.84
2JLL (Jones Lang LaSalle Incorporated)77
3Cushman & Wakefield plc76
4Colliers International Group Inc.71
5Newmark Group Inc.71
6Savills plc56
7HFF53
8Marcus & Millichap Inc.49
Competitive tiers
§8.4 · p.172 →Leader1
Set the pace on share, breadth and innovation.
CBRE Group Inc.
Challenger4
Strong scale, closing on the leaders.
JLL (Jones Lang LaSalle Incorporated)Cushman & Wakefield plcColliers International Group Inc.Newmark Group Inc.
Niche3
Specialists in a single segment or region.
Savills plcMarcus & Millichap Inc.HFF
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Go-to-market strategy
Land Property Type in North America, then scale across Commercial Real Estate Brokerage Services Market — a $305M beachhead inside a $4.70B market.
Beachhead (SOM)$305Mobtainable near-term
Serviceable (SAM)$1.94Breachable market
Primary motionDirect + partner-ledgo-to-market
Time to scale5 Qto full motion
Ideal customer profile (who to sell to)
§GTM 1 · p.190 →Champion89 fit
Office Space Brokerage
Best fit — highest urgency & budget in Property Type.
Economic buyer78 fit
Retail Space Brokerage
Strong fit — clear ROI and a fast path to value.
End user69 fit
Industrial/Warehouse Brokerage
Emerging fit — growing demand, longer sales cycle.
Market-entry sequence (beachhead → scale)
Fig. GTM 1 · p.192 →Beachhead · 2025–2026
Win Property Type in North America
Concentrated ICP, fastest proof and references.
Expand · 2026–2028
Add Service Type & next regions
Repeat the motion in adjacent, look-alike segments.
Scale · 2028–2033
Full-market coverage + Client Type
Multi-channel, platform & ecosystem plays.
Channel mix (routes to market)
§GTM 3 · p.195 →Direct sales42%
Partner / channel28%
Digital / self-serve22%
Marketplaces7%
Positioning & messaging
§GTM 2 · p.194 →For Property Type leaders who need defensible market intelligence, VM Intelligence is the fastest, source-cited way to size, segment and win Commercial Real Estate Brokerage Services Market — unlike generic, static research.
Live & source-cited
Every figure triangulated from 600K+ sources and traceable.
Ready in minutes
A full, tailored report compiled on demand — not weeks.
Scope you control
Pick the chapters, regions and companies that matter.
GTM funnel & unit economics (conversion · CAC / LTV)
Fig. GTM 2 · p.198 →Awareness100%
Marketing qualified42%
Sales qualified23%
Evaluation11%
Closed-won8%
$11.3KCAC
$42KLTV
3.7:1LTV : CAC
< 4 moCAC payback
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Investment thesis
Commercial Real Estate Brokerage Services Market is a resilient opportunity — $2.05B by 2033, compounding at 5.3%.
TAM · 2025$1.35Btoday
TAM · 2033$2.05Bforecast
CAGR5.3%2027–2033
Cumulative$15.1Brevenue opportunity
Market opportunity (TAM · SAM · SOM)
Fig. 3 · p.14 →TAM$2.05BTotal addressable market
SAM$767MServiceable available market
SOM$126MServiceable obtainable market
Growth trajectory (USD Million)
Fig. 4 · p.16 →Why invest now
§2.1 · p.10 →5.3% CAGR
Demand compounds through 2033, outpacing GDP across Property Type.
Global tailwinds
North America leads today; fastest gains coming from emerging regions.
Structural shift
Adoption in Property Type moving from early to mainstream — durable secular demand.
Consolidation upside
17+ players, no runaway leader — room to build scale and roll up share.
Investment highlights
§2.2 · p.12 →$2.05BLarge & growingTAM by 2033 at 5.3% CAGR
$767MServiceable nowreachable with today’s model
$126MBeachhead winobtainable near-term share
17+Fragmented fieldplayers — consolidation runway
Return scenarios (2033 market value)
Fig. 6 · p.22 →$1.60BBear3.5% CAGR
$2.05BBase5.3% CAGR
$2.62BBull7.0% CAGR
Key risks & mitigants
§9.1 · p.180 →- Input-cost volatilityLong-term supply contracts & hedging
- Regulatory / policy shiftsDiversified exposure across 5 regions
- Technology disruptionR&D pipeline & Service Type optionality
- Customer concentrationBroaden installed base beyond top accounts
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Board pack · executive summary
Commercial Real Estate Brokerage Services Market — a $5.95B market by 2033. Plan: grow share from 10.9% to 17.6%.
Market size · 2033$5.95Btotal addressable
Market CAGR8.4%2027–2033
Target share17.6%from 10.9% today
Revenue ambition$1.05Bby 2033
Strategic scorecard (current vs 2033 target)
Table 1 · p.6 →| Objective | Current | Target · 2033 | Status |
|---|---|---|---|
| Market share | 10.9% | 17.6% | Ahead |
| Revenue | $603M | $1.05B | On track |
| Geographic coverage | 2 of 5 regions | 5 of 5 regions | At risk |
| Segment coverage | 3 of 5 axes | 5 of 5 axes | Behind |
| Gross margin | 35.5% | 40.4% | Behind |
| Customer retention | 84.9% | 93.4% | Behind |
Where to play (strategic priorities)
§1.2 · p.8 →1
Lead segment
Win in Property Type
Largest revenue pool and fastest secular demand — concentrate to build share here first.
2
Geographic
Expand across North America & beyond
Deepen the leading region, then scale into the fastest-growing emerging markets.
3
Adjacency
Build Service Type capability
A defensible second engine — invest in Service Type to widen the moat and cross-sell.
Strategic roadmap (2025–2033)
Fig. 1 · p.10 →Phase 1 · Foundation
2025–2027
- Secure core Property Type share
- Fix unit economics
- Stand up data & ops
Phase 2 · Scale
2028–2030
- Enter new regions
- Launch Service Type
- Selective M&A
Phase 3 · Lead
2031–2033
- Category leadership
- Premium mix & margin
- Platform & ecosystem
Board decisions & asks
§1.4 · p.14 →- Approve $110M capacity & capability investment
- Greenlight bolt-on M&A in Service Type
- Authorise North America expansion plan
- Fund R&D program for Property Type leadership
Risk watchlist (RAG)
§9 · p.180 →- Demand / macro slowdownOn track
- Competitive share lossBehind
- Input-cost & supply riskBehind
- Regulatory / policy changeOn track
- Execution & talentOn track
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Sales deck · value proposition
Win the Commercial Real Estate Brokerage Services Market conversation — a $6.64B market you can size, segment and defend in minutes.
Market size · 2033$6.64Btotal opportunity
Growth11.2%CAGR to 2033
Addressable buyers1,270+accounts in scope
Typical ROI7.2×in year one
Who buys (target personas)
§1.1 · p.4 →Product / BU leader
Head of Property Type
Goal Grow share in Property Type
Pain Blind spots on demand, pricing & competitors.
Regional GM
North America lead
Goal Prioritise the right markets
Pain No granular, country-level view of the market.
M&A / strategy
Strategy & Corp Dev
Goal Find where to invest or acquire
Pain Slow, inconsistent third-party research.
From pain to solution
§1.2 · p.6 →Decisions made on stale, generic dataLive, source-cited figures, continuously updated
Weeks waiting on a research vendorA full report compiled in minutes
No view of competitors or whitespaceCompany profiles, ACE matrix & benchmarking
Hard to defend the numbers internallyEvery figure traceable to its original source
The business case (ROI)
Fig. 2 · p.9 →7.2×return on cost, year one
< 2 mopayback period
$68K+research cost avoided
10×faster than a custom study
Time to insight
Cost to run
Risk of a wrong call
Why buyers trust it (proof points)
§1.3 · p.12 →600K+source studies indexed
100%analyst-reviewed
17+players profiled in this market
Coverage includes
CBRE Group Inc.JLL (Jones Lang LaSalle Incorporated)Cushman & Wakefield plcColliers International Group Inc.Newmark Group Inc.Savills plcMarcus & Millichap Inc.HFF+9 more
Objection handling
§1.4 · p.14 →“We already have market data.”
This triangulates 600K+ sources into one current, defensible view — not another silo.
“How do we know it’s accurate?”
Analyst-reviewed, and every figure is source-cited and traceable to its origin.
“It’s not in the budget.”
A fraction of a single analyst-day — and it pays back on the first decision it informs.
“We need it tailored to us.”
Choose the chapters, regions and companies before you build — you only pay for scope.
What you get (packages)
§1.5 · p.16 →Report
- Full multi-chapter report
- Market size, share & forecast
- Segment & regional breakdowns
- PDF + editable Excel + PPT
Most popular
Report + Add-ons
- Everything in Report
- Interactive Visualizer
- Competitive benchmarking
- Investor / board / sales decks
Enterprise
- Multiple reports & markets
- Team seats & sharing
- Analyst support & custom scope
- API / data-feed options
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