How PBI/Gordon Companies leveraged our Sirolimus API Market report
VM Intelligence · Sample preview · Consumer Goods and Retail · Forecast 2027–2033
Craft Subscription Service Market
- By Subscription Type: Monthly Subscription, Quarterly Subscription, Annual Subscription, One-Time Purchase
- By Craft Category: Knitting and Crochet Kits, Painting and Drawing Kits, DIY Home Decor Kits, Jewelry Making Kits, Paper Craft Kits, Sewing and Quilting Kits
- By Target Audience: Adults, Children, Teens, Families
- By Price Range: Budget (Under $20), Mid-Range ($20-$50), Premium (Above $50)
- By Box Contents: All-Inclusive Kits, Material-Only Kits, Project-Focused Kits
Key Highlights
A snapshot of what the full report proves- 01 Market size - $X,XXX.XM global market in 2025 - the verified base-year revenue. Executive Summary →
- 02 Forecast - Full 2033 market projection modelled inside - unlock the forecast value to see where the market lands. Market Outlook →
- 03 Growth - Year-by-year CAGR across 2027–2033 - unlock the growth rate and the full model. Market Outlook →
- 04 Leading segment - Monthly Subscription leads By Subscription Type at XX% share. Market, by Service Type →
- 05 Global coverage - Sized across 5 regions and 20 countries, each broken out by segment. Market, by Geography →
- 06 Competitive landscape - 14 companies profiled with SWOT, benchmarking and market-share analysis. Company Profiles →
Inside the Report
12 chapters · 291 pages- 01 Introduction Definition, segmentation & scope p.12 →
- 02 Research Methodology How the numbers were built p.20 →
- 03 Executive Summary The market in one chapter p.34 →
- 04 Market Outlook Drivers, restraints, trends p.66 →
- 11 Competitive Landscape 5 sections p.177 →
- 12 Company Profiles 14 players: SWOT & benchmarking p.185 →
Full report · locked preview
Everything inside the Craft Subscription Service Market report
A complete, evidence-based study - 12 chapters and 122 sections covering market size, segmentation across 5 axes, regional analysis and 14 company profiles, forecast to 2033.
Segmentation covered
Subscription Type 4
Craft Category 6
Target Audience 4
Price Range 3
Box Contents 3
Companies profiled
Michaels Companies Inc.
Cratejoy
KiwiCo Inc.
The Crafter's Box
ArtSnacks
Darn Good Yarn
We Craft Box
Adults & Crafts
Papergang by Ohh Deer
Maker Crate by KiwiCo
Craftiosity
The Happy Planner
+2 more
Verified · Analyst-reviewed · No payment to preview
Trusted & certified by
★★★★★ Excellent
★★★★★ Excellent
14 players profiled - tiered by revenue contribution, footprint and R&D capability.
ACE Matrix · p.153 →Michaels Companies Inc.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.155 →Cratejoy
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.160 →KiwiCo Inc.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.166 →The Crafter's Box
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.173 →ArtSnacks
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.178 →Darn Good Yarn
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.184 →We Craft Box
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.191 →Adults & Crafts
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.196 →Papergang by Ohh Deer
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.202 →Maker Crate by KiwiCo
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.209 →Craftiosity
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.214 →The Happy Planner
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.220 →Bespoke Post
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.227 →Creativebug
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.232 →Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Global · 2025–2033
$6,166M by 2033 · 5.1% CAGR
Market estimates & forecast (USD Million)
Fig. 15 · p.34 →Segment mix, 2033 (% share)
Fig. 16 · p.35 →- Monthly Subscription49.7
- Quarterly Subscription15.6
- Annual Subscription20.1
- One-Time Purchase14.7
Regions, 2025 → 2033 (USD Mn)
§6.1 · p.75 →North America$1,364M → $2,156M · 5.9%
Europe$950.9M → $1,433M · 5.3%
Asia Pacific$868.3M → $1,260M · 4.8%
Latin America$537.5M → $820.6M · 5.4%
Middle East and Africa$413.5M → $552.5M · 3.7%
Top countries, 2033 (USD Mn)
§6.2 · p.78 →Year-over-year growth (%)
§3.12 · p.44 →5.072026
5.082027
5.092028
5.112029
5.132030
5.132031
5.152032
5.162033
CAGR by region (%)
Fig. 22 · p.71 →Market share by company, 2033 (%)
Fig. 41 · p.152 →- Michaels Companies Inc.18.7
- Cratejoy17.0
- KiwiCo Inc.12.4
- The Crafter's Box8.1
- ArtSnacks4.4
- Darn Good Yarn11.3
- Others28.1
Segment contribution to growth (%)
Fig. 18 · p.39 →Subscription Type26.6%
Craft Category24.4%
Target Audience10.8%
Price Range19.7%
Box Contents18.5%
Competitive positioning (ACE matrix)
Fig. 40 · p.153 →Adoption & penetration (% of addressable)
Fig. 12 · p.31 →Revenue by application (USD Mn)
§5.3 · p.62 →Demand by end-use (USD Mn)
§5.4 · p.66 →Average selling price trend (index, 2025=100)
Fig. 27 · p.58 →Top companies by revenue, 2033 (USD Mn)
Fig. 42 · p.155 →Revenue by region, 2033 (%)
Fig. 20 · p.70 →- North America34.6
- Europe23.0
- Asia Pacific20.3
- Latin America13.2
- Middle East and Africa8.9
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
8 players benchmarked across 6 dimensions — scored 0–100 from share, portfolio, reach, innovation, financials and installed base. Methodology · §8.1 · p.160 →
Competitive scorecard (score 0–100)
Table 31 · p.161 →| Company | Market share | Product portfolio | Geographic reach | Innovation & R&D | Financial strength | Customer base | Composite |
|---|---|---|---|---|---|---|---|
| Michaels Companies Inc. | 77 | 84 | 86 | 93 | 82 | 89 | 85 |
| Cratejoy | 83 | 92 | 73 | 70 | 87 | 86 | 82 |
| KiwiCo Inc. | 62 | 88 | 70 | 68 | 74 | 72 | 72 |
| The Crafter's Box | 76 | 75 | 76 | 80 | 81 | 72 | 77 |
| ArtSnacks | 63 | 74 | 55 | 77 | 59 | 60 | 65 |
| Darn Good Yarn | 59 | 62 | 56 | 63 | 64 | 47 | 59 |
| We Craft Box | 40 | 48 | 55 | 63 | 44 | 43 | 49 |
| Adults & Crafts | 46 | 45 | 48 | 42 | 49 | 50 | 47 |
Vendor positioning (presence × innovation)
Fig. 43 · p.163 →Strengths profile (top 3 players)
Fig. 44 · p.165 →- Michaels Companies Inc.
- Cratejoy
- KiwiCo Inc.
Capability coverage
§8.3 · p.168 →| Company | Global delivery | R&D depth | Digital platform | Sustainability | After-sales | Custom solutions |
|---|---|---|---|---|---|---|
| Michaels Companies Inc. | ◐ | ◐ | ✓ | ✓ | ✓ | ✓ |
| Cratejoy | ◐ | ✓ | ✓ | − | ◐ | ◐ |
| KiwiCo Inc. | ◐ | ✓ | ◐ | ◐ | ◐ | ✓ |
| The Crafter's Box | ✓ | ◐ | ◐ | ✓ | ◐ | ✓ |
| ArtSnacks | ◐ | ✓ | ◐ | ◐ | ◐ | ◐ |
| Darn Good Yarn | − | ✓ | − | − | ◐ | ◐ |
| We Craft Box | − | ◐ | − | ◐ | ◐ | ◐ |
| Adults & Crafts | − | − | − | − | − | − |
✓ Full ◐ Partial − Limited
Overall competitive index (composite, ranked)
Fig. 45 · p.170 →1Michaels Companies Inc.85
2Cratejoy82
3The Crafter's Box77
4KiwiCo Inc.72
5ArtSnacks65
6Darn Good Yarn59
7We Craft Box49
8Adults & Crafts47
Competitive tiers
§8.4 · p.172 →Leader2
Set the pace on share, breadth and innovation.
Michaels Companies Inc.Cratejoy
Challenger2
Strong scale, closing on the leaders.
KiwiCo Inc.The Crafter's Box
Contender2
Focused players with pockets of strength.
ArtSnacksDarn Good Yarn
Niche2
Specialists in a single segment or region.
We Craft BoxAdults & Crafts
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Go-to-market strategy
Land Subscription Type in North America, then scale across Craft Subscription Service Market — a $154M beachhead inside a $2.23B market.
Beachhead (SOM)$154Mobtainable near-term
Serviceable (SAM)$911Mreachable market
Primary motionPartner-led + digitalgo-to-market
Time to scale5 Qto full motion
Ideal customer profile (who to sell to)
§GTM 1 · p.190 →Champion90 fit
Monthly Subscription
Best fit — highest urgency & budget in Subscription Type.
Economic buyer78 fit
Quarterly Subscription
Strong fit — clear ROI and a fast path to value.
End user65 fit
Annual Subscription
Emerging fit — growing demand, longer sales cycle.
Market-entry sequence (beachhead → scale)
Fig. GTM 1 · p.192 →Beachhead · 2025–2026
Win Subscription Type in North America
Concentrated ICP, fastest proof and references.
Expand · 2026–2028
Add Craft Category & next regions
Repeat the motion in adjacent, look-alike segments.
Scale · 2028–2033
Full-market coverage + Target Audience
Multi-channel, platform & ecosystem plays.
Channel mix (routes to market)
§GTM 3 · p.195 →Direct sales42%
Partner / channel27%
Digital / self-serve21%
Marketplaces9%
Positioning & messaging
§GTM 2 · p.194 →For Subscription Type leaders who need defensible market intelligence, VM Intelligence is the fastest, source-cited way to size, segment and win Craft Subscription Service Market — unlike generic, static research.
Live & source-cited
Every figure triangulated from 600K+ sources and traceable.
Ready in minutes
A full, tailored report compiled on demand — not weeks.
Scope you control
Pick the chapters, regions and companies that matter.
GTM funnel & unit economics (conversion · CAC / LTV)
Fig. GTM 2 · p.198 →Awareness100%
Marketing qualified39%
Sales qualified25%
Evaluation12%
Closed-won7%
$21.1KCAC
$125KLTV
5.9:1LTV : CAC
< 2 moCAC payback
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Investment thesis
Craft Subscription Service Market is a resilient opportunity — $4.19B by 2033, compounding at 3.5%.
TAM · 2025$3.18Btoday
TAM · 2033$4.19Bforecast
CAGR3.5%2027–2033
Cumulative$33.0Brevenue opportunity
Market opportunity (TAM · SAM · SOM)
Fig. 3 · p.14 →TAM$4.19BTotal addressable market
SAM$1.59BServiceable available market
SOM$348MServiceable obtainable market
Growth trajectory (USD Million)
Fig. 4 · p.16 →Why invest now
§2.1 · p.10 →3.5% CAGR
Demand compounds through 2033, outpacing GDP across Subscription Type.
Global tailwinds
North America leads today; fastest gains coming from emerging regions.
Structural shift
Adoption in Subscription Type moving from early to mainstream — durable secular demand.
Consolidation upside
14+ players, no runaway leader — room to build scale and roll up share.
Investment highlights
§2.2 · p.12 →$4.19BLarge & growingTAM by 2033 at 3.5% CAGR
$1.59BServiceable nowreachable with today’s model
$348MBeachhead winobtainable near-term share
14+Fragmented fieldplayers — consolidation runway
Return scenarios (2033 market value)
Fig. 6 · p.22 →$3.27BBear2.3% CAGR
$4.19BBase3.5% CAGR
$5.36BBull4.6% CAGR
Key risks & mitigants
§9.1 · p.180 →- Input-cost volatilityLong-term supply contracts & hedging
- Regulatory / policy shiftsDiversified exposure across 5 regions
- Technology disruptionR&D pipeline & Craft Category optionality
- Customer concentrationBroaden installed base beyond top accounts
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Board pack · executive summary
Craft Subscription Service Market — a $4.71B market by 2033. Plan: grow share from 9.8% to 17.4%.
Market size · 2033$4.71Btotal addressable
Market CAGR5.5%2027–2033
Target share17.4%from 9.8% today
Revenue ambition$819Mby 2033
Strategic scorecard (current vs 2033 target)
Table 1 · p.6 →| Objective | Current | Target · 2033 | Status |
|---|---|---|---|
| Market share | 9.8% | 17.4% | Ahead |
| Revenue | $470M | $819M | On track |
| Geographic coverage | 2 of 5 regions | 5 of 5 regions | At risk |
| Segment coverage | 3 of 5 axes | 5 of 5 axes | On track |
| Gross margin | 32.7% | 43.9% | On track |
| Customer retention | 86.1% | 95.6% | At risk |
Where to play (strategic priorities)
§1.2 · p.8 →1
Lead segment
Win in Subscription Type
Largest revenue pool and fastest secular demand — concentrate to build share here first.
2
Geographic
Expand across North America & beyond
Deepen the leading region, then scale into the fastest-growing emerging markets.
3
Adjacency
Build Craft Category capability
A defensible second engine — invest in Craft Category to widen the moat and cross-sell.
Strategic roadmap (2025–2033)
Fig. 1 · p.10 →Phase 1 · Foundation
2025–2027
- Secure core Subscription Type share
- Fix unit economics
- Stand up data & ops
Phase 2 · Scale
2028–2030
- Enter new regions
- Launch Craft Category
- Selective M&A
Phase 3 · Lead
2031–2033
- Category leadership
- Premium mix & margin
- Platform & ecosystem
Board decisions & asks
§1.4 · p.14 →- Approve $111M capacity & capability investment
- Greenlight bolt-on M&A in Craft Category
- Authorise North America expansion plan
- Fund R&D program for Subscription Type leadership
Risk watchlist (RAG)
§9 · p.180 →- Demand / macro slowdownOn track
- Competitive share lossOn track
- Input-cost & supply riskOn track
- Regulatory / policy changeAt risk
- Execution & talentBehind
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Sales deck · value proposition
Win the Craft Subscription Service Market conversation — a $4.69B market you can size, segment and defend in minutes.
Market size · 2033$4.69Btotal opportunity
Growth5.5%CAGR to 2033
Addressable buyers1,136+accounts in scope
Typical ROI7.1×in year one
Who buys (target personas)
§1.1 · p.4 →Product / BU leader
Head of Subscription Type
Goal Grow share in Subscription Type
Pain Blind spots on demand, pricing & competitors.
Regional GM
North America lead
Goal Prioritise the right markets
Pain No granular, country-level view of the market.
M&A / strategy
Strategy & Corp Dev
Goal Find where to invest or acquire
Pain Slow, inconsistent third-party research.
From pain to solution
§1.2 · p.6 →Decisions made on stale, generic dataLive, source-cited figures, continuously updated
Weeks waiting on a research vendorA full report compiled in minutes
No view of competitors or whitespaceCompany profiles, ACE matrix & benchmarking
Hard to defend the numbers internallyEvery figure traceable to its original source
The business case (ROI)
Fig. 2 · p.9 →7.1×return on cost, year one
< 3 mopayback period
$95K+research cost avoided
10×faster than a custom study
Time to insight
Cost to run
Risk of a wrong call
Why buyers trust it (proof points)
§1.3 · p.12 →600K+source studies indexed
100%analyst-reviewed
14+players profiled in this market
Coverage includes
Michaels Companies Inc.CratejoyKiwiCo Inc.The Crafter's BoxArtSnacksDarn Good YarnWe Craft BoxAdults & Crafts+6 more
Objection handling
§1.4 · p.14 →“We already have market data.”
This triangulates 600K+ sources into one current, defensible view — not another silo.
“How do we know it’s accurate?”
Analyst-reviewed, and every figure is source-cited and traceable to its origin.
“It’s not in the budget.”
A fraction of a single analyst-day — and it pays back on the first decision it informs.
“We need it tailored to us.”
Choose the chapters, regions and companies before you build — you only pay for scope.
What you get (packages)
§1.5 · p.16 →Report
- Full multi-chapter report
- Market size, share & forecast
- Segment & regional breakdowns
- PDF + editable Excel + PPT
Most popular
Report + Add-ons
- Everything in Report
- Interactive Visualizer
- Competitive benchmarking
- Investor / board / sales decks
Enterprise
- Multiple reports & markets
- Team seats & sharing
- Analyst support & custom scope
- API / data-feed options
Almost there
Access your Craft Subscription Service Market report
Sign in to unlock the full report - it’s compiled live and ready in minutes.
or continue with your email
Your report is ready to access
Craft Subscription Service Market Report is ready
Verify your email to unlock it. We sent a 6-digit code to your inbox.
That code is invalid or expired. Please try again.
Trusted by strategy, finance & consulting teams
Related Reports
Consumer Goods and Retail · scroll →Gas Fire Pits Market
Market size, share, segmentation and regional forecast.
$1.5B market · 2025 base year
View reportCraft Spirits Market
Market size, share, segmentation and regional forecast.
$4.9B market · 2025 base year
View reportCraft Soda Drink Market
Market size, share, segmentation and regional forecast.
$3.9B market · 2025 base year
View reportNatural Hair Dye Market
Market size, share, segmentation and regional forecast.
$5.9B market · 2025 base year
View reportCraft Rum Market
Market size, share, segmentation and regional forecast.
$5.8B market · 2025 base year
View reportCraft Premium Lager Market
Market size, share, segmentation and regional forecast.
$4.6B market · 2025 base year
View reportCraft Low-alcohol Beer Market
Market size, share, segmentation and regional forecast.
$948M market · 2025 base year
View reportSoftball Gloves Market
Market size, share, segmentation and regional forecast.
$322M market · 2025 base year
View reportCraft Knife Market
Market size, share, segmentation and regional forecast.
$4.0B market · 2025 base year
View reportSport Fly Fishing Reels Market
Market size, share, segmentation and regional forecast.
$3.9B market · 2025 base year
View reportCrafting and DIY Apps Market
Market size, share, segmentation and regional forecast.
$5.1B market · 2025 base year
View reportCraft Field Candles Market
Market size, share, segmentation and regional forecast.
$3.6B market · 2025 base year
View reportThe showdown
Custom-built vs. off-the-shelf
Scroll to watch them go head-to-head
WinnerVMR Custom Report
- Tailored to your exact scope
- Delivered in minutes
- Live, always-current data
- Fully editable data (XLSX)
- You choose the companies
- Source-cited & traceable
Off-the-shelf PDF
- Generic, one-size template
- Waits 2–5 days
- A fixed snapshot in time
- Locked, flat PDF
- Preset company list
- Opaque sourcing
Customer Testimonials
Proof from industry leaders who rely on us
These stories come from the executives who depend on VMR’s intelligence for market entry, expansion, assessment, and planning. Their outcomes and experiences reflect our commitment to clarity.
600,000+source studies indexed
100%analyst-reviewed
Every figuresource-cited & traceable
In their words
Watch clients tell their story
How VMR helped University of Limerick with Anesthesia Monitoring Devices
How VMR helps brands expand into Africa & emerging markets
Unlock your GTM strategy: an Elsewedy Electric success story
Beyond sales data: layering NielsenIQ data to support strategy
How VMR became the trusted partner for United Alloy
Questions, answered
How is the research actually conducted?
Every report is compiled from VMR’s continuously-updated intelligence across 600,000+ source studies - primary interviews, company filings, trade data, and government & industry databases. Figures are triangulated across multiple credible sources, then reviewed by a research analyst before your report is delivered.
What exactly do I get inside the report?
A full multi-chapter study: market definition & methodology, executive summary, market outlook (drivers, restraints, trends, Porter’s Five Forces), segment deep-dives, regional & country breakdowns, competitive landscape, and a full profile for every company you select - with interactive charts and data tables throughout.
How accurate are the numbers, and can I trust them?
Market sizing is reconciled across leading sources (Gartner, BCG, MarketsandMarkets, government bodies and more), with outliers removed and a confidence-graded median used for the base year. Every figure is source-cited and traceable to its origin, and an analyst validates the model before delivery.
Can I customise the chapters, regions and companies?
Yes. Choose exactly the chapters, regions and countries, and the companies you want benchmarked before you build - then adjust your selection and recompile anytime from your account. You only pay for the scope you need.
What formats do I receive, and is the data editable?
Every report is readable online in full. Downloadable formats are available as optional $99 add-ons: a formatted PDF and a fully editable XLSX containing all underlying data tables - so you can re-chart, re-model, or drop any figure straight into your own deck.