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VM Intelligence · Sample preview · Travel and Tourism · Forecast 2027–2033
Digital Spending in Hospitality Market
- By Hospitality Sector: Hotels and Resorts, Restaurants and Food Services, Travel and Tourism Services, Event and Conference Management, Casinos and Gaming
- By Digital Spending Category: Online Advertising and Marketing, Property Management Systems (PMS), Customer Relationship Management (CRM) Software, Mobile Booking and Payment Solutions, Digital Guest Experience Technologies
- By Technology Platform: Cloud-based Solutions, On-premise Software, Mobile Applications, Artificial Intelligence and Machine Learning Tools, Internet of Things (IoT) Devices
- By End User Role: Operations Management, Sales and Marketing, Customer Service, IT and Technical Support, Finance and Accounting
Key Highlights
A snapshot of what the full report proves- 01 Market size - $X,XXX.XM global market in 2025 - the verified base-year revenue. Executive Summary →
- 02 Forecast - Full 2033 market projection modelled inside - unlock the forecast value to see where the market lands. Market Outlook →
- 03 Growth - Year-by-year CAGR across 2027–2033 - unlock the growth rate and the full model. Market Outlook →
- 04 Leading segment - Hotels and Resorts leads By Hospitality Sector at XX% share. Market, by Service Type →
- 05 Global coverage - Sized across 5 regions and 20 countries, each broken out by segment. Market, by Geography →
- 06 Competitive landscape - 15 companies profiled with SWOT, benchmarking and market-share analysis. Company Profiles →
Inside the Report
11 chapters · 281 pages- 01 Introduction Definition, segmentation & scope p.12 →
- 02 Research Methodology How the numbers were built p.20 →
- 03 Executive Summary The market in one chapter p.34 →
- 04 Market Outlook Drivers, restraints, trends p.63 →
- 10 Competitive Landscape 5 sections p.170 →
- 11 Company Profiles 15 players: SWOT & benchmarking p.178 →
Full report · locked preview
Everything inside the Digital Spending in Hospitality Market report
A complete, evidence-based study - 11 chapters and 118 sections covering market size, segmentation across 4 axes, regional analysis and 15 company profiles, forecast to 2033.
Segmentation covered
Hospitality Sector 5
Digital Spending Category 5
Technology Platform 5
End User Role 5
Companies profiled
Oracle Corporation
SAP SE
Amadeus IT Group
Sabre Corporation
Agilysys Inc.
Infor
Cvent Inc.
Lightspeed POS Inc.
Toast Inc.
Square Inc.
Oracle Hospitality
Micros Systems (Oracle)
+3 more
Verified · Analyst-reviewed · No payment to preview
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15 players profiled - tiered by revenue contribution, footprint and R&D capability.
ACE Matrix · p.153 →Oracle Corporation
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.155 →SAP SE
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.160 →Amadeus IT Group
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.166 →Sabre Corporation
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.173 →Agilysys Inc.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.178 →Infor
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.184 →Cvent Inc.
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.191 →Lightspeed POS Inc.
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.196 →Toast Inc.
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.202 →Square Inc.
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.209 →Oracle Hospitality
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.214 →Micros Systems (Oracle)
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.220 →Pegasus Solutions
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.227 →TravelClick (Amadeus)
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.232 →Zomato
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.238 →Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Global · 2025–2033
$1,708M by 2033 · 5.1% CAGR
Market estimates & forecast (USD Million)
Fig. 15 · p.34 →Segment mix, 2033 (% share)
Fig. 16 · p.35 →- Hotels and Resorts38.3
- Restaurants and Food Services11.4
- Travel and Tourism Services14.9
- Event and Conference Management16.7
- Casinos and Gaming18.7
Regions, 2025 → 2033 (USD Mn)
§6.1 · p.75 →North America$379.4M → $525.5M · 4.2%
Europe$264.4M → $430.7M · 6.3%
Asia Pacific$241.4M → $385.9M · 6.0%
Latin America$149.5M → $212.3M · 4.5%
Middle East and Africa$115.0M → $188.0M · 6.3%
Top countries, 2033 (USD Mn)
§6.2 · p.78 →Year-over-year growth (%)
§3.12 · p.44 →5.022026
5.032027
5.042028
5.052029
5.072030
5.092031
5.092032
5.102033
CAGR by region (%)
Fig. 22 · p.71 →Market share by company, 2033 (%)
Fig. 41 · p.152 →- Oracle Corporation16.5
- SAP SE17.0
- Amadeus IT Group13.3
- Sabre Corporation12.9
- Agilysys Inc.4.5
- Infor7.8
- Others28.0
Segment contribution to growth (%)
Fig. 18 · p.39 →Hospitality Sector20.5%
Digital Spending Category25.2%
Technology Platform29.5%
End User Role24.8%
Competitive positioning (ACE matrix)
Fig. 40 · p.153 →Adoption & penetration (% of addressable)
Fig. 12 · p.31 →Revenue by application (USD Mn)
§5.3 · p.62 →Demand by end-use (USD Mn)
§5.4 · p.66 →Average selling price trend (index, 2025=100)
Fig. 27 · p.58 →Top companies by revenue, 2033 (USD Mn)
Fig. 42 · p.155 →Revenue by region, 2033 (%)
Fig. 20 · p.70 →- North America30.2
- Europe24.7
- Asia Pacific22.1
- Latin America12.2
- Middle East and Africa10.8
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
8 players benchmarked across 6 dimensions — scored 0–100 from share, portfolio, reach, innovation, financials and installed base. Methodology · §8.1 · p.160 →
Competitive scorecard (score 0–100)
Table 31 · p.161 →| Company | Market share | Product portfolio | Geographic reach | Innovation & R&D | Financial strength | Customer base | Composite |
|---|---|---|---|---|---|---|---|
| Oracle Corporation | 77 | 81 | 86 | 91 | 93 | 75 | 84 |
| SAP SE | 79 | 90 | 77 | 79 | 75 | 79 | 80 |
| Amadeus IT Group | 79 | 82 | 86 | 87 | 66 | 77 | 80 |
| Sabre Corporation | 75 | 65 | 64 | 71 | 69 | 62 | 68 |
| Agilysys Inc. | 67 | 64 | 75 | 71 | 58 | 56 | 65 |
| Infor | 61 | 59 | 64 | 48 | 54 | 58 | 57 |
| Cvent Inc. | 52 | 64 | 65 | 55 | 65 | 41 | 57 |
| Lightspeed POS Inc. | 42 | 46 | 47 | 52 | 56 | 40 | 47 |
Vendor positioning (presence × innovation)
Fig. 43 · p.163 →Strengths profile (top 3 players)
Fig. 44 · p.165 →- Oracle Corporation
- SAP SE
- Amadeus IT Group
Capability coverage
§8.3 · p.168 →| Company | Global delivery | R&D depth | Digital platform | Sustainability | After-sales | Custom solutions |
|---|---|---|---|---|---|---|
| Oracle Corporation | ✓ | ◐ | ◐ | ✓ | ✓ | ✓ |
| SAP SE | ◐ | ✓ | ◐ | ✓ | ✓ | ◐ |
| Amadeus IT Group | ✓ | ✓ | ◐ | ✓ | ◐ | ◐ |
| Sabre Corporation | ◐ | − | ◐ | ◐ | ✓ | ◐ |
| Agilysys Inc. | ◐ | − | ◐ | ◐ | − | − |
| Infor | − | − | ✓ | ◐ | − | ◐ |
| Cvent Inc. | ◐ | ◐ | − | − | ◐ | − |
| Lightspeed POS Inc. | − | ◐ | ◐ | ◐ | ◐ | − |
✓ Full ◐ Partial − Limited
Overall competitive index (composite, ranked)
Fig. 45 · p.170 →1Oracle Corporation84
2SAP SE80
3Amadeus IT Group80
4Sabre Corporation68
5Agilysys Inc.65
6Infor57
7Cvent Inc.57
8Lightspeed POS Inc.47
Competitive tiers
§8.4 · p.172 →Leader3
Set the pace on share, breadth and innovation.
Oracle CorporationSAP SEAmadeus IT Group
Challenger1
Strong scale, closing on the leaders.
Sabre Corporation
Contender3
Focused players with pockets of strength.
Agilysys Inc.InforCvent Inc.
Niche1
Specialists in a single segment or region.
Lightspeed POS Inc.
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Go-to-market strategy
Land Hospitality Sector in North America, then scale across Digital Spending in Hospitality Market — a $260M beachhead inside a $4.10B market.
Beachhead (SOM)$260Mobtainable near-term
Serviceable (SAM)$1.54Breachable market
Primary motionDirect + partner-ledgo-to-market
Time to scale4 Qto full motion
Ideal customer profile (who to sell to)
§GTM 1 · p.190 →Champion92 fit
Hotels and Resorts
Best fit — highest urgency & budget in Hospitality Sector.
Economic buyer80 fit
Restaurants and Food Services
Strong fit — clear ROI and a fast path to value.
End user67 fit
Travel and Tourism Services
Emerging fit — growing demand, longer sales cycle.
Market-entry sequence (beachhead → scale)
Fig. GTM 1 · p.192 →Beachhead · 2025–2026
Win Hospitality Sector in North America
Concentrated ICP, fastest proof and references.
Expand · 2026–2028
Add Digital Spending Category & next regions
Repeat the motion in adjacent, look-alike segments.
Scale · 2028–2033
Full-market coverage + Technology Platform
Multi-channel, platform & ecosystem plays.
Channel mix (routes to market)
§GTM 3 · p.195 →Direct sales45%
Partner / channel27%
Digital / self-serve21%
Marketplaces7%
Positioning & messaging
§GTM 2 · p.194 →For Hospitality Sector leaders who need defensible market intelligence, VM Intelligence is the fastest, source-cited way to size, segment and win Digital Spending in Hospitality Market — unlike generic, static research.
Live & source-cited
Every figure triangulated from 600K+ sources and traceable.
Ready in minutes
A full, tailored report compiled on demand — not weeks.
Scope you control
Pick the chapters, regions and companies that matter.
GTM funnel & unit economics (conversion · CAC / LTV)
Fig. GTM 2 · p.198 →Awareness100%
Marketing qualified45%
Sales qualified25%
Evaluation12%
Closed-won6%
$9.1KCAC
$52KLTV
5.7:1LTV : CAC
< 4 moCAC payback
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Investment thesis
Digital Spending in Hospitality Market is a durable-growth opportunity — $971M by 2033, compounding at 8.2%.
TAM · 2025$518Mtoday
TAM · 2033$971Mforecast
CAGR8.2%2027–2033
Cumulative$6.52Brevenue opportunity
Market opportunity (TAM · SAM · SOM)
Fig. 3 · p.14 →TAM$971MTotal addressable market
SAM$366MServiceable available market
SOM$66MServiceable obtainable market
Growth trajectory (USD Million)
Fig. 4 · p.16 →Why invest now
§2.1 · p.10 →8.2% CAGR
Demand compounds through 2033, outpacing GDP across Hospitality Sector.
Global tailwinds
North America leads today; fastest gains coming from emerging regions.
Structural shift
Adoption in Hospitality Sector moving from early to mainstream — durable secular demand.
Consolidation upside
15+ players, no runaway leader — room to build scale and roll up share.
Investment highlights
§2.2 · p.12 →$971MLarge & growingTAM by 2033 at 8.2% CAGR
$366MServiceable nowreachable with today’s model
$66MBeachhead winobtainable near-term share
15+Fragmented fieldplayers — consolidation runway
Return scenarios (2033 market value)
Fig. 6 · p.22 →$757MBear5.3% CAGR
$971MBase8.2% CAGR
$1.24BBull10.8% CAGR
Key risks & mitigants
§9.1 · p.180 →- Input-cost volatilityLong-term supply contracts & hedging
- Regulatory / policy shiftsDiversified exposure across 5 regions
- Technology disruptionR&D pipeline & Digital Spending Category optionality
- Customer concentrationBroaden installed base beyond top accounts
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Board pack · executive summary
Digital Spending in Hospitality Market — a $2.83B market by 2033. Plan: grow share from 5.5% to 11.1%.
Market size · 2033$2.83Btotal addressable
Market CAGR7.5%2027–2033
Target share11.1%from 5.5% today
Revenue ambition$314Mby 2033
Strategic scorecard (current vs 2033 target)
Table 1 · p.6 →| Objective | Current | Target · 2033 | Status |
|---|---|---|---|
| Market share | 5.5% | 11.1% | On track |
| Revenue | $149M | $314M | Ahead |
| Geographic coverage | 2 of 5 regions | 5 of 5 regions | At risk |
| Segment coverage | 2 of 4 axes | 4 of 4 axes | Ahead |
| Gross margin | 36.3% | 40.6% | At risk |
| Customer retention | 90.7% | 92.3% | At risk |
Where to play (strategic priorities)
§1.2 · p.8 →1
Lead segment
Win in Hospitality Sector
Largest revenue pool and fastest secular demand — concentrate to build share here first.
2
Geographic
Expand across North America & beyond
Deepen the leading region, then scale into the fastest-growing emerging markets.
3
Adjacency
Build Digital Spending Category capability
A defensible second engine — invest in Digital Spending Category to widen the moat and cross-sell.
Strategic roadmap (2025–2033)
Fig. 1 · p.10 →Phase 1 · Foundation
2025–2027
- Secure core Hospitality Sector share
- Fix unit economics
- Stand up data & ops
Phase 2 · Scale
2028–2030
- Enter new regions
- Launch Digital Spending Category
- Selective M&A
Phase 3 · Lead
2031–2033
- Category leadership
- Premium mix & margin
- Platform & ecosystem
Board decisions & asks
§1.4 · p.14 →- Approve $34M capacity & capability investment
- Greenlight bolt-on M&A in Digital Spending Category
- Authorise North America expansion plan
- Fund R&D program for Hospitality Sector leadership
Risk watchlist (RAG)
§9 · p.180 →- Demand / macro slowdownOn track
- Competitive share lossOn track
- Input-cost & supply riskAt risk
- Regulatory / policy changeAt risk
- Execution & talentOn track
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Sales deck · value proposition
Win the Digital Spending in Hospitality Market conversation — a $2.56B market you can size, segment and defend in minutes.
Market size · 2033$2.56Btotal opportunity
Growth9.5%CAGR to 2033
Addressable buyers1,792+accounts in scope
Typical ROI6.1×in year one
Who buys (target personas)
§1.1 · p.4 →Product / BU leader
Head of Hospitality Sector
Goal Grow share in Hospitality Sector
Pain Blind spots on demand, pricing & competitors.
Regional GM
North America lead
Goal Prioritise the right markets
Pain No granular, country-level view of the market.
M&A / strategy
Strategy & Corp Dev
Goal Find where to invest or acquire
Pain Slow, inconsistent third-party research.
From pain to solution
§1.2 · p.6 →Decisions made on stale, generic dataLive, source-cited figures, continuously updated
Weeks waiting on a research vendorA full report compiled in minutes
No view of competitors or whitespaceCompany profiles, ACE matrix & benchmarking
Hard to defend the numbers internallyEvery figure traceable to its original source
The business case (ROI)
Fig. 2 · p.9 →6.1×return on cost, year one
< 3 mopayback period
$54K+research cost avoided
10×faster than a custom study
Time to insight
Cost to run
Risk of a wrong call
Why buyers trust it (proof points)
§1.3 · p.12 →600K+source studies indexed
100%analyst-reviewed
15+players profiled in this market
Coverage includes
Oracle CorporationSAP SEAmadeus IT GroupSabre CorporationAgilysys Inc.InforCvent Inc.Lightspeed POS Inc.+7 more
Objection handling
§1.4 · p.14 →“We already have market data.”
This triangulates 600K+ sources into one current, defensible view — not another silo.
“How do we know it’s accurate?”
Analyst-reviewed, and every figure is source-cited and traceable to its origin.
“It’s not in the budget.”
A fraction of a single analyst-day — and it pays back on the first decision it informs.
“We need it tailored to us.”
Choose the chapters, regions and companies before you build — you only pay for scope.
What you get (packages)
§1.5 · p.16 →Report
- Full multi-chapter report
- Market size, share & forecast
- Segment & regional breakdowns
- PDF + editable Excel + PPT
Most popular
Report + Add-ons
- Everything in Report
- Interactive Visualizer
- Competitive benchmarking
- Investor / board / sales decks
Enterprise
- Multiple reports & markets
- Team seats & sharing
- Analyst support & custom scope
- API / data-feed options
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