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VM Intelligence · Sample preview · Business Services · Forecast 2027–2033
Electric Power Steering (Eps) Market
- By Steering Technology: Column Electric Power Steering (C-EPS), Pinion Electric Power Steering (P-EPS), Rack Electric Power Steering (R-EPS)
- By Vehicle Type: Passenger Cars, Light Commercial Vehicles (LCVs), Heavy Commercial Vehicles (HCVs), Electric Vehicles (EVs)
- By End-User: OEM (Original Equipment Manufacturer), Aftermarket
- By Component Type: Electric Motor, Torque Sensor, Control Module, Reduction Gear
- By Application: Steering Assistance, Steering Stability Control, Advanced Driver Assistance Systems (ADAS) Integration
Key Highlights
A snapshot of what the full report proves- 01 Market size - $X,XXX.XM global market in 2025 - the verified base-year revenue. Executive Summary →
- 02 Forecast - Full 2033 market projection modelled inside - unlock the forecast value to see where the market lands. Market Outlook →
- 03 Growth - Year-by-year CAGR across 2027–2033 - unlock the growth rate and the full model. Market Outlook →
- 04 Leading segment - Column Electric Power Steering (C-EPS) leads By Steering Technology at XX% share. Market, by Service Type →
- 05 Global coverage - Sized across 5 regions and 20 countries, each broken out by segment. Market, by Geography →
- 06 Competitive landscape - 15 companies profiled with SWOT, benchmarking and market-share analysis. Company Profiles →
Inside the Report
12 chapters · 284 pages- 01 Introduction Definition, segmentation & scope p.12 →
- 02 Research Methodology How the numbers were built p.20 →
- 03 Executive Summary The market in one chapter p.34 →
- 04 Market Outlook Drivers, restraints, trends p.66 →
- 11 Competitive Landscape 5 sections p.171 →
- 12 Company Profiles 15 players: SWOT & benchmarking p.179 →
Full report · locked preview
Everything inside the Electric Power Steering (Eps) Market report
A complete, evidence-based study - 12 chapters and 119 sections covering market size, segmentation across 5 axes, regional analysis and 15 company profiles, forecast to 2033.
Segmentation covered
Steering Technology 3
Vehicle Type 4
End-User 2
Component Type 4
Application 3
Companies profiled
Nexteer Automotive
JTEKT Corporation
Bosch (Robert Bosch GmbH)
ZF Friedrichshafen AG
Mando Corporation
Nidec Corporation
Schaeffler Group
Hyundai Mobis
TRW Automotive (now part of ZF Friedrichshafen)
Mitsubishi Electric Corporation
Hitachi Automotive Systems
Denso Corporation
+3 more
Verified · Analyst-reviewed · No payment to preview
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15 players profiled - tiered by revenue contribution, footprint and R&D capability.
ACE Matrix · p.153 →Nexteer Automotive
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.155 →JTEKT Corporation
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.160 →Bosch (Robert Bosch GmbH)
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.166 →ZF Friedrichshafen AG
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.173 →Mando Corporation
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.178 →Nidec Corporation
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.184 →Schaeffler Group
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.191 →Hyundai Mobis
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.196 →TRW Automotive (now part of ZF Friedrichshafen)
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.202 →Mitsubishi Electric Corporation
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.209 →Hitachi Automotive Systems
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.214 →Denso Corporation
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.220 →Continental AG
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.227 →Valeo
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.232 →Sona Comstar
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.238 →Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Global · 2025–2033
$2,644M by 2033 · 3.8% CAGR
Market estimates & forecast (USD Million)
Fig. 15 · p.34 →Segment mix, 2033 (% share)
Fig. 16 · p.35 →- Column Electric Power Steering (C-EPS)53.4
- Pinion Electric Power Steering (P-EPS)25.9
- Rack Electric Power Steering (R-EPS)20.7
Regions, 2025 → 2033 (USD Mn)
§6.1 · p.75 →North America$646.2M → $829.7M · 3.2%
Europe$450.4M → $606.7M · 3.8%
Asia Pacific$411.2M → $506.3M · 2.6%
Latin America$254.6M → $366.0M · 4.6%
Middle East and Africa$195.8M → $265.4M · 3.9%
Top countries, 2033 (USD Mn)
§6.2 · p.78 →Year-over-year growth (%)
§3.12 · p.44 →3.772026
3.792027
3.802028
3.812029
3.822030
3.832031
3.852032
3.852033
CAGR by region (%)
Fig. 22 · p.71 →Market share by company, 2033 (%)
Fig. 41 · p.152 →- Nexteer Automotive25.9
- JTEKT Corporation20.0
- Bosch (Robert Bosch GmbH)8.9
- ZF Friedrichshafen AG4.9
- Mando Corporation7.1
- Nidec Corporation5.1
- Others28.1
Segment contribution to growth (%)
Fig. 18 · p.39 →Steering Technology23.8%
Vehicle Type23.4%
End-User18.2%
Component Type23.1%
Application11.4%
Competitive positioning (ACE matrix)
Fig. 40 · p.153 →Adoption & penetration (% of addressable)
Fig. 12 · p.31 →Revenue by application (USD Mn)
§5.3 · p.62 →Demand by end-use (USD Mn)
§5.4 · p.66 →Average selling price trend (index, 2025=100)
Fig. 27 · p.58 →Top companies by revenue, 2033 (USD Mn)
Fig. 42 · p.155 →Revenue by region, 2033 (%)
Fig. 20 · p.70 →- North America32.2
- Europe23.6
- Asia Pacific19.7
- Latin America14.2
- Middle East and Africa10.3
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
8 players benchmarked across 6 dimensions — scored 0–100 from share, portfolio, reach, innovation, financials and installed base. Methodology · §8.1 · p.160 →
Competitive scorecard (score 0–100)
Table 31 · p.161 →| Company | Market share | Product portfolio | Geographic reach | Innovation & R&D | Financial strength | Customer base | Composite |
|---|---|---|---|---|---|---|---|
| Nexteer Automotive | 84 | 86 | 96 | 97 | 74 | 80 | 86 |
| JTEKT Corporation | 70 | 80 | 83 | 71 | 88 | 84 | 79 |
| Bosch (Robert Bosch GmbH) | 75 | 71 | 73 | 87 | 81 | 65 | 75 |
| ZF Friedrichshafen AG | 80 | 68 | 58 | 72 | 74 | 58 | 68 |
| Mando Corporation | 76 | 66 | 76 | 72 | 56 | 58 | 67 |
| Nidec Corporation | 69 | 71 | 57 | 58 | 56 | 58 | 62 |
| Schaeffler Group | 41 | 51 | 58 | 46 | 53 | 40 | 48 |
| Hyundai Mobis | 39 | 60 | 40 | 50 | 52 | 54 | 49 |
Vendor positioning (presence × innovation)
Fig. 43 · p.163 →Strengths profile (top 3 players)
Fig. 44 · p.165 →- Nexteer Automotive
- JTEKT Corporation
- Bosch (Robert Bosch GmbH)
Capability coverage
§8.3 · p.168 →| Company | Global delivery | R&D depth | Digital platform | Sustainability | After-sales | Custom solutions |
|---|---|---|---|---|---|---|
| Nexteer Automotive | ✓ | ✓ | ✓ | ✓ | ✓ | ◐ |
| JTEKT Corporation | − | ✓ | ✓ | ◐ | ◐ | ✓ |
| Bosch (Robert Bosch GmbH) | ◐ | ◐ | ◐ | ◐ | ◐ | ◐ |
| ZF Friedrichshafen AG | ✓ | ◐ | ◐ | ◐ | ✓ | ◐ |
| Mando Corporation | ◐ | ◐ | ◐ | ◐ | − | ◐ |
| Nidec Corporation | ◐ | ◐ | − | ◐ | − | ◐ |
| Schaeffler Group | ◐ | ◐ | − | − | ◐ | − |
| Hyundai Mobis | − | − | − | − | − | − |
✓ Full ◐ Partial − Limited
Overall competitive index (composite, ranked)
Fig. 45 · p.170 →1Nexteer Automotive86
2JTEKT Corporation79
3Bosch (Robert Bosch GmbH)75
4ZF Friedrichshafen AG68
5Mando Corporation67
6Nidec Corporation62
7Hyundai Mobis49
8Schaeffler Group48
Competitive tiers
§8.4 · p.172 →Leader2
Set the pace on share, breadth and innovation.
Nexteer AutomotiveJTEKT Corporation
Challenger3
Strong scale, closing on the leaders.
Bosch (Robert Bosch GmbH)ZF Friedrichshafen AGMando Corporation
Contender1
Focused players with pockets of strength.
Nidec Corporation
Niche2
Specialists in a single segment or region.
Schaeffler GroupHyundai Mobis
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Go-to-market strategy
Land Steering Technology in North America, then scale across Electric Power Steering (Eps) Market — a $678M beachhead inside a $10.3B market.
Beachhead (SOM)$678Mobtainable near-term
Serviceable (SAM)$4.02Breachable market
Primary motionPartner-led + digitalgo-to-market
Time to scale4 Qto full motion
Ideal customer profile (who to sell to)
§GTM 1 · p.190 →Champion90 fit
Column Electric Power Steering (C-EPS)
Best fit — highest urgency & budget in Steering Technology.
Economic buyer76 fit
Pinion Electric Power Steering (P-EPS)
Strong fit — clear ROI and a fast path to value.
End user66 fit
Rack Electric Power Steering (R-EPS)
Emerging fit — growing demand, longer sales cycle.
Market-entry sequence (beachhead → scale)
Fig. GTM 1 · p.192 →Beachhead · 2025–2026
Win Steering Technology in North America
Concentrated ICP, fastest proof and references.
Expand · 2026–2028
Add Vehicle Type & next regions
Repeat the motion in adjacent, look-alike segments.
Scale · 2028–2033
Full-market coverage + End-User
Multi-channel, platform & ecosystem plays.
Channel mix (routes to market)
§GTM 3 · p.195 →Direct sales47%
Partner / channel26%
Digital / self-serve18%
Marketplaces9%
Positioning & messaging
§GTM 2 · p.194 →For Steering Technology leaders who need defensible market intelligence, VM Intelligence is the fastest, source-cited way to size, segment and win Electric Power Steering (Eps) Market — unlike generic, static research.
Live & source-cited
Every figure triangulated from 600K+ sources and traceable.
Ready in minutes
A full, tailored report compiled on demand — not weeks.
Scope you control
Pick the chapters, regions and companies that matter.
GTM funnel & unit economics (conversion · CAC / LTV)
Fig. GTM 2 · p.198 →Awareness100%
Marketing qualified40%
Sales qualified25%
Evaluation14%
Closed-won7%
$20.9KCAC
$101KLTV
4.9:1LTV : CAC
< 4 moCAC payback
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Investment thesis
Electric Power Steering (Eps) Market is a durable-growth opportunity — $4.06B by 2033, compounding at 9.8%.
TAM · 2025$1.93Btoday
TAM · 2033$4.06Bforecast
CAGR9.8%2027–2033
Cumulative$25.9Brevenue opportunity
Market opportunity (TAM · SAM · SOM)
Fig. 3 · p.14 →TAM$4.06BTotal addressable market
SAM$1.44BServiceable available market
SOM$294MServiceable obtainable market
Growth trajectory (USD Million)
Fig. 4 · p.16 →Why invest now
§2.1 · p.10 →9.8% CAGR
Demand compounds through 2033, outpacing GDP across Steering Technology.
Global tailwinds
North America leads today; fastest gains coming from emerging regions.
Structural shift
Adoption in Steering Technology moving from early to mainstream — durable secular demand.
Consolidation upside
15+ players, no runaway leader — room to build scale and roll up share.
Investment highlights
§2.2 · p.12 →$4.06BLarge & growingTAM by 2033 at 9.8% CAGR
$1.44BServiceable nowreachable with today’s model
$294MBeachhead winobtainable near-term share
15+Fragmented fieldplayers — consolidation runway
Return scenarios (2033 market value)
Fig. 6 · p.22 →$3.17BBear6.3% CAGR
$4.06BBase9.8% CAGR
$5.20BBull12.9% CAGR
Key risks & mitigants
§9.1 · p.180 →- Input-cost volatilityLong-term supply contracts & hedging
- Regulatory / policy shiftsDiversified exposure across 5 regions
- Technology disruptionR&D pipeline & Vehicle Type optionality
- Customer concentrationBroaden installed base beyond top accounts
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Board pack · executive summary
Electric Power Steering (Eps) Market — a $6.44B market by 2033. Plan: grow share from 6.9% to 12.3%.
Market size · 2033$6.44Btotal addressable
Market CAGR3.9%2027–2033
Target share12.3%from 6.9% today
Revenue ambition$792Mby 2033
Strategic scorecard (current vs 2033 target)
Table 1 · p.6 →| Objective | Current | Target · 2033 | Status |
|---|---|---|---|
| Market share | 6.9% | 12.3% | At risk |
| Revenue | $405M | $792M | At risk |
| Geographic coverage | 2 of 5 regions | 5 of 5 regions | On track |
| Segment coverage | 3 of 5 axes | 5 of 5 axes | On track |
| Gross margin | 29.1% | 39.4% | Behind |
| Customer retention | 89.9% | 95.3% | On track |
Where to play (strategic priorities)
§1.2 · p.8 →1
Lead segment
Win in Steering Technology
Largest revenue pool and fastest secular demand — concentrate to build share here first.
2
Geographic
Expand across North America & beyond
Deepen the leading region, then scale into the fastest-growing emerging markets.
3
Adjacency
Build Vehicle Type capability
A defensible second engine — invest in Vehicle Type to widen the moat and cross-sell.
Strategic roadmap (2025–2033)
Fig. 1 · p.10 →Phase 1 · Foundation
2025–2027
- Secure core Steering Technology share
- Fix unit economics
- Stand up data & ops
Phase 2 · Scale
2028–2030
- Enter new regions
- Launch Vehicle Type
- Selective M&A
Phase 3 · Lead
2031–2033
- Category leadership
- Premium mix & margin
- Platform & ecosystem
Board decisions & asks
§1.4 · p.14 →- Approve $94M capacity & capability investment
- Greenlight bolt-on M&A in Vehicle Type
- Authorise North America expansion plan
- Fund R&D program for Steering Technology leadership
Risk watchlist (RAG)
§9 · p.180 →- Demand / macro slowdownAhead
- Competitive share lossBehind
- Input-cost & supply riskAhead
- Regulatory / policy changeAt risk
- Execution & talentAhead
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Sales deck · value proposition
Win the Electric Power Steering (Eps) Market conversation — a $2.53B market you can size, segment and defend in minutes.
Market size · 2033$2.53Btotal opportunity
Growth6.9%CAGR to 2033
Addressable buyers957+accounts in scope
Typical ROI4.9×in year one
Who buys (target personas)
§1.1 · p.4 →Product / BU leader
Head of Steering Technology
Goal Grow share in Steering Technology
Pain Blind spots on demand, pricing & competitors.
Regional GM
North America lead
Goal Prioritise the right markets
Pain No granular, country-level view of the market.
M&A / strategy
Strategy & Corp Dev
Goal Find where to invest or acquire
Pain Slow, inconsistent third-party research.
From pain to solution
§1.2 · p.6 →Decisions made on stale, generic dataLive, source-cited figures, continuously updated
Weeks waiting on a research vendorA full report compiled in minutes
No view of competitors or whitespaceCompany profiles, ACE matrix & benchmarking
Hard to defend the numbers internallyEvery figure traceable to its original source
The business case (ROI)
Fig. 2 · p.9 →4.9×return on cost, year one
< 3 mopayback period
$60K+research cost avoided
10×faster than a custom study
Time to insight
Cost to run
Risk of a wrong call
Why buyers trust it (proof points)
§1.3 · p.12 →600K+source studies indexed
100%analyst-reviewed
15+players profiled in this market
Coverage includes
Nexteer AutomotiveJTEKT CorporationBosch (Robert Bosch GmbH)ZF Friedrichshafen AGMando CorporationNidec CorporationSchaeffler GroupHyundai Mobis+7 more
Objection handling
§1.4 · p.14 →“We already have market data.”
This triangulates 600K+ sources into one current, defensible view — not another silo.
“How do we know it’s accurate?”
Analyst-reviewed, and every figure is source-cited and traceable to its origin.
“It’s not in the budget.”
A fraction of a single analyst-day — and it pays back on the first decision it informs.
“We need it tailored to us.”
Choose the chapters, regions and companies before you build — you only pay for scope.
What you get (packages)
§1.5 · p.16 →Report
- Full multi-chapter report
- Market size, share & forecast
- Segment & regional breakdowns
- PDF + editable Excel + PPT
Most popular
Report + Add-ons
- Everything in Report
- Interactive Visualizer
- Competitive benchmarking
- Investor / board / sales decks
Enterprise
- Multiple reports & markets
- Team seats & sharing
- Analyst support & custom scope
- API / data-feed options
Almost there
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