How PBI/Gordon Companies leveraged our Sirolimus API Market report
VM Intelligence · Sample preview · Business Services · Forecast 2027–2033
Event and Conference Market
- By Event Type: Corporate Events, Trade Shows and Exhibitions, Conferences and Seminars, Product Launches, Networking Events
- By End-User Industry: Healthcare and Pharmaceuticals, Information Technology, Financial Services, Education and Training, Manufacturing and Industrial
- By Event Format: In-Person Events, Virtual Events, Hybrid Events
- By Event Size: Small-scale (up to 100 attendees), Medium-scale (100-500 attendees), Large-scale (500+ attendees)
- By Service Provider Type: Event Management Companies, Venue Providers, Technology Solution Providers, Catering and Hospitality Services, Audio-Visual and Production Services
Key Highlights
A snapshot of what the full report proves- 01 Market size - $X,XXX.XM global market in 2025 - the verified base-year revenue. Executive Summary →
- 02 Forecast - Full 2033 market projection modelled inside - unlock the forecast value to see where the market lands. Market Outlook →
- 03 Growth - Year-by-year CAGR across 2027–2033 - unlock the growth rate and the full model. Market Outlook →
- 04 Leading segment - Corporate Events leads By Event Type at XX% share. Market, by Service Type →
- 05 Global coverage - Sized across 5 regions and 20 countries, each broken out by segment. Market, by Geography →
- 06 Competitive landscape - 15 companies profiled with SWOT, benchmarking and market-share analysis. Company Profiles →
Inside the Report
12 chapters · 296 pages- 01 Introduction Definition, segmentation & scope p.12 →
- 02 Research Methodology How the numbers were built p.20 →
- 03 Executive Summary The market in one chapter p.34 →
- 04 Market Outlook Drivers, restraints, trends p.66 →
- 11 Competitive Landscape 5 sections p.180 →
- 12 Company Profiles 15 players: SWOT & benchmarking p.188 →
Full report · locked preview
Everything inside the Event and Conference Market report
A complete, evidence-based study - 12 chapters and 124 sections covering market size, segmentation across 5 axes, regional analysis and 15 company profiles, forecast to 2033.
Segmentation covered
Event Type 5
End-User Industry 5
Event Format 3
Event Size 3
Service Provider Type 5
Companies profiled
Informa PLC
Reed Exhibitions (Reed Elsevier)
Messe Frankfurt GmbH
GL Events
Emerald Expositions Events Inc.
UBM (now part of Informa)
Hyve Group
Clarion Events
Tarsus Group
dmg events
Freeman Company
MCI Group
+3 more
Verified · Analyst-reviewed · No payment to preview
Trusted & certified by
★★★★★ Excellent
★★★★★ Excellent
15 players profiled - tiered by revenue contribution, footprint and R&D capability.
ACE Matrix · p.153 →Informa PLC
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.155 →Reed Exhibitions (Reed Elsevier)
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.160 →Messe Frankfurt GmbH
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.166 →GL Events
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.173 →Emerald Expositions Events Inc.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.178 →UBM (now part of Informa)
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.184 →Hyve Group
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.191 →Clarion Events
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.196 →Tarsus Group
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.202 →dmg events
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.209 →Freeman Company
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.214 →MCI Group
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.220 →Comexposium
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.227 →ITE Group
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.232 →Deutsche Messe AG
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.238 →Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Global · 2025–2033
$8,314M by 2033 · 9.6% CAGR
Market estimates & forecast (USD Million)
Fig. 15 · p.34 →Segment mix, 2033 (% share)
Fig. 16 · p.35 →- Corporate Events63.9
- Trade Shows and Exhibitions7.2
- Conferences and Seminars8.0
- Product Launches10.0
- Networking Events10.8
Regions, 2025 → 2033 (USD Mn)
§6.1 · p.75 →North America$1,317M → $2,516M · 8.4%
Europe$918.0M → $1,844M · 9.1%
Asia Pacific$838.1M → $1,768M · 9.8%
Latin America$518.9M → $1,080M · 9.6%
Middle East and Africa$399.1M → $897.5M · 10.7%
Top countries, 2033 (USD Mn)
§6.2 · p.78 →Year-over-year growth (%)
§3.12 · p.44 →9.562026
9.572027
9.582028
9.612029
9.612030
9.632031
9.622032
9.652033
CAGR by region (%)
Fig. 22 · p.71 →Market share by company, 2033 (%)
Fig. 41 · p.152 →- Informa PLC15.7
- Reed Exhibitions (Reed Elsevier)17.4
- Messe Frankfurt GmbH11.5
- GL Events9.7
- Emerald Expositions Events Inc.8.5
- UBM (now part of Informa)9.3
- Others27.9
Segment contribution to growth (%)
Fig. 18 · p.39 →Event Type19.1%
End-User Industry22.3%
Event Format22.7%
Event Size21.2%
Service Provider Type14.7%
Competitive positioning (ACE matrix)
Fig. 40 · p.153 →Adoption & penetration (% of addressable)
Fig. 12 · p.31 →Revenue by application (USD Mn)
§5.3 · p.62 →Demand by end-use (USD Mn)
§5.4 · p.66 →Average selling price trend (index, 2025=100)
Fig. 27 · p.58 →Top companies by revenue, 2033 (USD Mn)
Fig. 42 · p.155 →Revenue by region, 2033 (%)
Fig. 20 · p.70 →- North America31.0
- Europe22.7
- Asia Pacific21.8
- Latin America13.3
- Middle East and Africa11.1
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
8 players benchmarked across 6 dimensions — scored 0–100 from share, portfolio, reach, innovation, financials and installed base. Methodology · §8.1 · p.160 →
Competitive scorecard (score 0–100)
Table 31 · p.161 →| Company | Market share | Product portfolio | Geographic reach | Innovation & R&D | Financial strength | Customer base | Composite |
|---|---|---|---|---|---|---|---|
| Informa PLC | 80 | 95 | 98 | 85 | 88 | 77 | 87 |
| Reed Exhibitions (Reed Elsevier) | 73 | 70 | 88 | 82 | 85 | 69 | 78 |
| Messe Frankfurt GmbH | 86 | 71 | 86 | 84 | 64 | 83 | 79 |
| GL Events | 65 | 58 | 61 | 58 | 73 | 59 | 62 |
| Emerald Expositions Events Inc. | 64 | 68 | 66 | 65 | 65 | 55 | 64 |
| UBM (now part of Informa) | 67 | 56 | 69 | 59 | 49 | 64 | 61 |
| Hyve Group | 59 | 56 | 55 | 52 | 54 | 57 | 56 |
| Clarion Events | 38 | 50 | 60 | 52 | 41 | 58 | 50 |
Vendor positioning (presence × innovation)
Fig. 43 · p.163 →Strengths profile (top 3 players)
Fig. 44 · p.165 →- Informa PLC
- Reed Exhibitions (Reed Elsevier)
- Messe Frankfurt GmbH
Capability coverage
§8.3 · p.168 →| Company | Global delivery | R&D depth | Digital platform | Sustainability | After-sales | Custom solutions |
|---|---|---|---|---|---|---|
| Informa PLC | ✓ | ✓ | ✓ | ✓ | ✓ | ◐ |
| Reed Exhibitions (Reed Elsevier) | ◐ | ◐ | ◐ | ✓ | ✓ | ◐ |
| Messe Frankfurt GmbH | ✓ | ◐ | ✓ | ✓ | ◐ | ◐ |
| GL Events | ✓ | ◐ | ◐ | ◐ | ◐ | ◐ |
| Emerald Expositions Events Inc. | ✓ | ◐ | − | ◐ | ◐ | − |
| UBM (now part of Informa) | ◐ | ◐ | ◐ | ◐ | ◐ | ◐ |
| Hyve Group | ◐ | − | ◐ | − | − | ◐ |
| Clarion Events | − | − | − | ◐ | − | − |
✓ Full ◐ Partial − Limited
Overall competitive index (composite, ranked)
Fig. 45 · p.170 →1Informa PLC87
2Messe Frankfurt GmbH79
3Reed Exhibitions (Reed Elsevier)78
4Emerald Expositions Events Inc.64
5GL Events62
6UBM (now part of Informa)61
7Hyve Group56
8Clarion Events50
Competitive tiers
§8.4 · p.172 →Leader3
Set the pace on share, breadth and innovation.
Informa PLCReed Exhibitions (Reed Elsevier)Messe Frankfurt GmbH
Contender3
Focused players with pockets of strength.
GL EventsEmerald Expositions Events Inc.UBM (now part of Informa)
Niche2
Specialists in a single segment or region.
Hyve GroupClarion Events
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Go-to-market strategy
Land Event Type in North America, then scale across Event and Conference Market — a $97M beachhead inside a $1.70B market.
Beachhead (SOM)$97Mobtainable near-term
Serviceable (SAM)$631Mreachable market
Primary motionPartner-led + digitalgo-to-market
Time to scale4 Qto full motion
Ideal customer profile (who to sell to)
§GTM 1 · p.190 →Champion91 fit
Corporate Events
Best fit — highest urgency & budget in Event Type.
Economic buyer79 fit
Trade Shows and Exhibitions
Strong fit — clear ROI and a fast path to value.
End user68 fit
Conferences and Seminars
Emerging fit — growing demand, longer sales cycle.
Market-entry sequence (beachhead → scale)
Fig. GTM 1 · p.192 →Beachhead · 2025–2026
Win Event Type in North America
Concentrated ICP, fastest proof and references.
Expand · 2026–2028
Add End-User Industry & next regions
Repeat the motion in adjacent, look-alike segments.
Scale · 2028–2033
Full-market coverage + Event Format
Multi-channel, platform & ecosystem plays.
Channel mix (routes to market)
§GTM 3 · p.195 →Direct sales43%
Partner / channel30%
Digital / self-serve19%
Marketplaces8%
Positioning & messaging
§GTM 2 · p.194 →For Event Type leaders who need defensible market intelligence, VM Intelligence is the fastest, source-cited way to size, segment and win Event and Conference Market — unlike generic, static research.
Live & source-cited
Every figure triangulated from 600K+ sources and traceable.
Ready in minutes
A full, tailored report compiled on demand — not weeks.
Scope you control
Pick the chapters, regions and companies that matter.
GTM funnel & unit economics (conversion · CAC / LTV)
Fig. GTM 2 · p.198 →Awareness100%
Marketing qualified41%
Sales qualified22%
Evaluation13%
Closed-won7%
$11.5KCAC
$55KLTV
4.8:1LTV : CAC
< 3 moCAC payback
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Investment thesis
Event and Conference Market is a durable-growth opportunity — $4.29B by 2033, compounding at 7.5%.
TAM · 2025$2.41Btoday
TAM · 2033$4.29Bforecast
CAGR7.5%2027–2033
Cumulative$29.5Brevenue opportunity
Market opportunity (TAM · SAM · SOM)
Fig. 3 · p.14 →TAM$4.29BTotal addressable market
SAM$1.47BServiceable available market
SOM$254MServiceable obtainable market
Growth trajectory (USD Million)
Fig. 4 · p.16 →Why invest now
§2.1 · p.10 →7.5% CAGR
Demand compounds through 2033, outpacing GDP across Event Type.
Global tailwinds
North America leads today; fastest gains coming from emerging regions.
Structural shift
Adoption in Event Type moving from early to mainstream — durable secular demand.
Consolidation upside
15+ players, no runaway leader — room to build scale and roll up share.
Investment highlights
§2.2 · p.12 →$4.29BLarge & growingTAM by 2033 at 7.5% CAGR
$1.47BServiceable nowreachable with today’s model
$254MBeachhead winobtainable near-term share
15+Fragmented fieldplayers — consolidation runway
Return scenarios (2033 market value)
Fig. 6 · p.22 →$3.35BBear4.9% CAGR
$4.29BBase7.5% CAGR
$5.50BBull9.9% CAGR
Key risks & mitigants
§9.1 · p.180 →- Input-cost volatilityLong-term supply contracts & hedging
- Regulatory / policy shiftsDiversified exposure across 5 regions
- Technology disruptionR&D pipeline & End-User Industry optionality
- Customer concentrationBroaden installed base beyond top accounts
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Board pack · executive summary
Event and Conference Market — a $4.74B market by 2033. Plan: grow share from 10.1% to 16.6%.
Market size · 2033$4.74Btotal addressable
Market CAGR6.6%2027–2033
Target share16.6%from 10.1% today
Revenue ambition$786Mby 2033
Strategic scorecard (current vs 2033 target)
Table 1 · p.6 →| Objective | Current | Target · 2033 | Status |
|---|---|---|---|
| Market share | 10.1% | 16.6% | At risk |
| Revenue | $450M | $786M | On track |
| Geographic coverage | 2 of 5 regions | 5 of 5 regions | On track |
| Segment coverage | 3 of 5 axes | 5 of 5 axes | At risk |
| Gross margin | 28.2% | 41.6% | At risk |
| Customer retention | 85.6% | 97.0% | Ahead |
Where to play (strategic priorities)
§1.2 · p.8 →1
Lead segment
Win in Event Type
Largest revenue pool and fastest secular demand — concentrate to build share here first.
2
Geographic
Expand across North America & beyond
Deepen the leading region, then scale into the fastest-growing emerging markets.
3
Adjacency
Build End-User Industry capability
A defensible second engine — invest in End-User Industry to widen the moat and cross-sell.
Strategic roadmap (2025–2033)
Fig. 1 · p.10 →Phase 1 · Foundation
2025–2027
- Secure core Event Type share
- Fix unit economics
- Stand up data & ops
Phase 2 · Scale
2028–2030
- Enter new regions
- Launch End-User Industry
- Selective M&A
Phase 3 · Lead
2031–2033
- Category leadership
- Premium mix & margin
- Platform & ecosystem
Board decisions & asks
§1.4 · p.14 →- Approve $106M capacity & capability investment
- Greenlight bolt-on M&A in End-User Industry
- Authorise North America expansion plan
- Fund R&D program for Event Type leadership
Risk watchlist (RAG)
§9 · p.180 →- Demand / macro slowdownAt risk
- Competitive share lossAt risk
- Input-cost & supply riskOn track
- Regulatory / policy changeBehind
- Execution & talentBehind
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Sales deck · value proposition
Win the Event and Conference Market conversation — a $4.66B market you can size, segment and defend in minutes.
Market size · 2033$4.66Btotal opportunity
Growth3.6%CAGR to 2033
Addressable buyers1,193+accounts in scope
Typical ROI6.6×in year one
Who buys (target personas)
§1.1 · p.4 →Product / BU leader
Head of Event Type
Goal Grow share in Event Type
Pain Blind spots on demand, pricing & competitors.
Regional GM
North America lead
Goal Prioritise the right markets
Pain No granular, country-level view of the market.
M&A / strategy
Strategy & Corp Dev
Goal Find where to invest or acquire
Pain Slow, inconsistent third-party research.
From pain to solution
§1.2 · p.6 →Decisions made on stale, generic dataLive, source-cited figures, continuously updated
Weeks waiting on a research vendorA full report compiled in minutes
No view of competitors or whitespaceCompany profiles, ACE matrix & benchmarking
Hard to defend the numbers internallyEvery figure traceable to its original source
The business case (ROI)
Fig. 2 · p.9 →6.6×return on cost, year one
< 4 mopayback period
$92K+research cost avoided
10×faster than a custom study
Time to insight
Cost to run
Risk of a wrong call
Why buyers trust it (proof points)
§1.3 · p.12 →600K+source studies indexed
100%analyst-reviewed
15+players profiled in this market
Coverage includes
Informa PLCReed Exhibitions (Reed Elsevier)Messe Frankfurt GmbHGL EventsEmerald Expositions Events Inc.UBM (now part of Informa)Hyve GroupClarion Events+7 more
Objection handling
§1.4 · p.14 →“We already have market data.”
This triangulates 600K+ sources into one current, defensible view — not another silo.
“How do we know it’s accurate?”
Analyst-reviewed, and every figure is source-cited and traceable to its origin.
“It’s not in the budget.”
A fraction of a single analyst-day — and it pays back on the first decision it informs.
“We need it tailored to us.”
Choose the chapters, regions and companies before you build — you only pay for scope.
What you get (packages)
§1.5 · p.16 →Report
- Full multi-chapter report
- Market size, share & forecast
- Segment & regional breakdowns
- PDF + editable Excel + PPT
Most popular
Report + Add-ons
- Everything in Report
- Interactive Visualizer
- Competitive benchmarking
- Investor / board / sales decks
Enterprise
- Multiple reports & markets
- Team seats & sharing
- Analyst support & custom scope
- API / data-feed options
Almost there
Access your Event and Conference Market report
Sign in to unlock the full report - it’s compiled live and ready in minutes.
or continue with your email
Your report is ready to access
Event and Conference Market Report is ready
Verify your email to unlock it. We sent a 6-digit code to your inbox.
That code is invalid or expired. Please try again.
Trusted by strategy, finance & consulting teams
Related Reports
Business Services · scroll →Event Data Recorder (EDR) Market
Market size, share, segmentation and regional forecast.
$3.0B market · 2025 base year
View reportEvent Data Recorders Market
Market size, share, segmentation and regional forecast.
$5.6B market · 2025 base year
View reportEvent Management Market
Market size, share, segmentation and regional forecast.
$1.2B market · 2025 base year
View reportEvent Management Software (Ems) Market
Market size, share, segmentation and regional forecast.
$2.0B market · 2025 base year
View reportEvent Management Software Report on Market
Market size, share, segmentation and regional forecast.
$5.6B market · 2025 base year
View reportEvent Planning Services Market
Market size, share, segmentation and regional forecast.
$3.5B market · 2025 base year
View reportEvents Services Market
Market size, share, segmentation and regional forecast.
$997M market · 2025 base year
View reportEvents Tickets Market
Market size, share, segmentation and regional forecast.
$1.6B market · 2025 base year
View reportEV-Home Charger Market
Market size, share, segmentation and regional forecast.
$1.3B market · 2025 base year
View reportEvidence Management Market
Market size, share, segmentation and regional forecast.
$4.3B market · 2025 base year
View reportEvil Frost Manganese Zinc Market
Market size, share, segmentation and regional forecast.
$4.8B market · 2025 base year
View reportEvil Mildew Market
Market size, share, segmentation and regional forecast.
$5.4B market · 2025 base year
View reportThe showdown
Custom-built vs. off-the-shelf
Scroll to watch them go head-to-head
WinnerVMR Custom Report
- Tailored to your exact scope
- Delivered in minutes
- Live, always-current data
- Fully editable data (XLSX)
- You choose the companies
- Source-cited & traceable
Off-the-shelf PDF
- Generic, one-size template
- Waits 2–5 days
- A fixed snapshot in time
- Locked, flat PDF
- Preset company list
- Opaque sourcing
Customer Testimonials
Proof from industry leaders who rely on us
These stories come from the executives who depend on VMR’s intelligence for market entry, expansion, assessment, and planning. Their outcomes and experiences reflect our commitment to clarity.
600,000+source studies indexed
100%analyst-reviewed
Every figuresource-cited & traceable
In their words
Watch clients tell their story
How VMR helped University of Limerick with Anesthesia Monitoring Devices
How VMR helps brands expand into Africa & emerging markets
Unlock your GTM strategy: an Elsewedy Electric success story
Beyond sales data: layering NielsenIQ data to support strategy
How VMR became the trusted partner for United Alloy
Questions, answered
How is the research actually conducted?
Every report is compiled from VMR’s continuously-updated intelligence across 600,000+ source studies - primary interviews, company filings, trade data, and government & industry databases. Figures are triangulated across multiple credible sources, then reviewed by a research analyst before your report is delivered.
What exactly do I get inside the report?
A full multi-chapter study: market definition & methodology, executive summary, market outlook (drivers, restraints, trends, Porter’s Five Forces), segment deep-dives, regional & country breakdowns, competitive landscape, and a full profile for every company you select - with interactive charts and data tables throughout.
How accurate are the numbers, and can I trust them?
Market sizing is reconciled across leading sources (Gartner, BCG, MarketsandMarkets, government bodies and more), with outliers removed and a confidence-graded median used for the base year. Every figure is source-cited and traceable to its origin, and an analyst validates the model before delivery.
Can I customise the chapters, regions and companies?
Yes. Choose exactly the chapters, regions and countries, and the companies you want benchmarked before you build - then adjust your selection and recompile anytime from your account. You only pay for the scope you need.
What formats do I receive, and is the data editable?
Every report is readable online in full. Downloadable formats are available as optional $99 add-ons: a formatted PDF and a fully editable XLSX containing all underlying data tables - so you can re-chart, re-model, or drop any figure straight into your own deck.