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VM Intelligence · Sample preview · Travel and Tourism · Forecast 2027–2033
Food Tourism Market
- By Tourist Type: Culinary Enthusiasts, Casual Food Tourists, Gastronomy Professionals, Cultural Explorers, Luxury Food Travelers
- By Tourism Activity Type: Food Tasting Tours, Cooking Classes, Food Festivals and Events, Farm-to-Table Experiences, Wine and Beverage Tours
- By Food Category Focus: Local Traditional Cuisine, Street Food, Fine Dining, Organic and Sustainable Foods, Ethnic and International Cuisines
- By Travel Mode: Guided Group Tours, Self-Guided Tours, Cruise Food Tourism, Adventure Food Tourism, Day Trips and Excursions
- By Accommodation Type: Food-Centric Hotels and Resorts, Boutique Culinary Inns, Farm Stays and Agritourism Lodging, Urban Food Experience Hotels, Luxury Culinary Retreats
Key Highlights
A snapshot of what the full report proves- 01 Market size - $X,XXX.XM global market in 2025 - the verified base-year revenue. Executive Summary →
- 02 Forecast - Full 2033 market projection modelled inside - unlock the forecast value to see where the market lands. Market Outlook →
- 03 Growth - Year-by-year CAGR across 2027–2033 - unlock the growth rate and the full model. Market Outlook →
- 04 Leading segment - Culinary Enthusiasts leads By Tourist Type at XX% share. Market, by Service Type →
- 05 Global coverage - Sized across 5 regions and 20 countries, each broken out by segment. Market, by Geography →
- 06 Competitive landscape - 15 companies profiled with SWOT, benchmarking and market-share analysis. Company Profiles →
Inside the Report
12 chapters · 305 pages- 01 Introduction Definition, segmentation & scope p.12 →
- 02 Research Methodology How the numbers were built p.20 →
- 03 Executive Summary The market in one chapter p.34 →
- 04 Market Outlook Drivers, restraints, trends p.66 →
- 11 Competitive Landscape 5 sections p.186 →
- 12 Company Profiles 15 players: SWOT & benchmarking p.194 →
Full report · locked preview
Everything inside the Food Tourism Market report
A complete, evidence-based study - 12 chapters and 128 sections covering market size, segmentation across 5 axes, regional analysis and 15 company profiles, forecast to 2033.
Segmentation covered
Tourist Type 5
Tourism Activity Type 5
Food Category Focus 5
Travel Mode 5
Accommodation Type 5
Companies profiled
TUI Group
Expedia Group
Tripadvisor Inc.
Cox & Kings Ltd.
Abercrombie & Kent
Intrepid Travel
G Adventures
Trafalgar Tours
Food & Wine Trails
Context Travel
Eating Europe
Local Food Adventures
+3 more
Verified · Analyst-reviewed · No payment to preview
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15 players profiled - tiered by revenue contribution, footprint and R&D capability.
ACE Matrix · p.153 →TUI Group
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.155 →Expedia Group
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.160 →Tripadvisor Inc.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.166 →Cox & Kings Ltd.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.173 →Abercrombie & Kent
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.178 →Intrepid Travel
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.184 →G Adventures
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.191 →Trafalgar Tours
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.196 →Food & Wine Trails
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.202 →Context Travel
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.209 →Eating Europe
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.214 →Local Food Adventures
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.220 →Devour Tours
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.227 →Urban Adventures
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.232 →Secret Food Tours
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.238 →Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Global · 2025–2033
$7,900M by 2033 · 11.7% CAGR
Market estimates & forecast (USD Million)
Fig. 15 · p.34 →Segment mix, 2033 (% share)
Fig. 16 · p.35 →- Culinary Enthusiasts47.5
- Casual Food Tourists18.6
- Gastronomy Professionals10.3
- Cultural Explorers15.9
- Luxury Food Travelers7.7
Regions, 2025 → 2033 (USD Mn)
§6.1 · p.75 →North America$1,077M → $2,331M · 10.1%
Europe$750.7M → $1,833M · 11.8%
Asia Pacific$685.5M → $1,726M · 12.2%
Latin America$424.3M → $979.0M · 11.0%
Middle East and Africa$326.4M → $788.2M · 11.7%
Top countries, 2033 (USD Mn)
§6.2 · p.78 →Year-over-year growth (%)
§3.12 · p.44 →11.642026
11.652027
11.662028
11.682029
11.682030
11.702031
11.702032
11.722033
CAGR by region (%)
Fig. 22 · p.71 →Market share by company, 2033 (%)
Fig. 41 · p.152 →- TUI Group16.9
- Expedia Group22.7
- Tripadvisor Inc.6.4
- Cox & Kings Ltd.10.7
- Abercrombie & Kent6.3
- Intrepid Travel9.0
- Others28.0
Segment contribution to growth (%)
Fig. 18 · p.39 →Tourist Type28.8%
Tourism Activity Type18.5%
Food Category Focus24.8%
Travel Mode14.4%
Accommodation Type13.5%
Competitive positioning (ACE matrix)
Fig. 40 · p.153 →Adoption & penetration (% of addressable)
Fig. 12 · p.31 →Revenue by application (USD Mn)
§5.3 · p.62 →Demand by end-use (USD Mn)
§5.4 · p.66 →Average selling price trend (index, 2025=100)
Fig. 27 · p.58 →Top companies by revenue, 2033 (USD Mn)
Fig. 42 · p.155 →Revenue by region, 2033 (%)
Fig. 20 · p.70 →- North America30.4
- Europe23.9
- Asia Pacific22.5
- Latin America12.8
- Middle East and Africa10.3
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
8 players benchmarked across 6 dimensions — scored 0–100 from share, portfolio, reach, innovation, financials and installed base. Methodology · §8.1 · p.160 →
Competitive scorecard (score 0–100)
Table 31 · p.161 →| Company | Market share | Product portfolio | Geographic reach | Innovation & R&D | Financial strength | Customer base | Composite |
|---|---|---|---|---|---|---|---|
| TUI Group | 96 | 82 | 94 | 79 | 77 | 90 | 86 |
| Expedia Group | 84 | 70 | 87 | 69 | 90 | 75 | 79 |
| Tripadvisor Inc. | 86 | 72 | 84 | 66 | 83 | 86 | 80 |
| Cox & Kings Ltd. | 64 | 57 | 68 | 76 | 62 | 57 | 64 |
| Abercrombie & Kent | 54 | 68 | 55 | 62 | 73 | 59 | 62 |
| Intrepid Travel | 57 | 69 | 66 | 46 | 58 | 70 | 61 |
| G Adventures | 50 | 62 | 53 | 56 | 41 | 46 | 51 |
| Trafalgar Tours | 54 | 40 | 46 | 49 | 35 | 47 | 45 |
Vendor positioning (presence × innovation)
Fig. 43 · p.163 →Strengths profile (top 3 players)
Fig. 44 · p.165 →- TUI Group
- Expedia Group
- Tripadvisor Inc.
Capability coverage
§8.3 · p.168 →| Company | Global delivery | R&D depth | Digital platform | Sustainability | After-sales | Custom solutions |
|---|---|---|---|---|---|---|
| TUI Group | ✓ | ✓ | ✓ | ✓ | ◐ | ◐ |
| Expedia Group | ◐ | ✓ | ◐ | ◐ | ✓ | ◐ |
| Tripadvisor Inc. | ✓ | − | ✓ | ◐ | ✓ | ✓ |
| Cox & Kings Ltd. | − | ◐ | − | ✓ | − | − |
| Abercrombie & Kent | ◐ | − | − | ✓ | ✓ | ◐ |
| Intrepid Travel | ◐ | ◐ | − | − | ◐ | ◐ |
| G Adventures | − | ◐ | ◐ | − | − | − |
| Trafalgar Tours | − | − | ◐ | ◐ | − | − |
✓ Full ◐ Partial − Limited
Overall competitive index (composite, ranked)
Fig. 45 · p.170 →1TUI Group86
2Tripadvisor Inc.80
3Expedia Group79
4Cox & Kings Ltd.64
5Abercrombie & Kent62
6Intrepid Travel61
7G Adventures51
8Trafalgar Tours45
Competitive tiers
§8.4 · p.172 →Leader3
Set the pace on share, breadth and innovation.
TUI GroupExpedia GroupTripadvisor Inc.
Contender3
Focused players with pockets of strength.
Cox & Kings Ltd.Abercrombie & KentIntrepid Travel
Niche2
Specialists in a single segment or region.
G AdventuresTrafalgar Tours
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Go-to-market strategy
Land Tourist Type in North America, then scale across Food Tourism Market — a $831M beachhead inside a $12.3B market.
Beachhead (SOM)$831Mobtainable near-term
Serviceable (SAM)$4.84Breachable market
Primary motionDirect + partner-ledgo-to-market
Time to scale5 Qto full motion
Ideal customer profile (who to sell to)
§GTM 1 · p.190 →Champion90 fit
Culinary Enthusiasts
Best fit — highest urgency & budget in Tourist Type.
Economic buyer75 fit
Casual Food Tourists
Strong fit — clear ROI and a fast path to value.
End user69 fit
Gastronomy Professionals
Emerging fit — growing demand, longer sales cycle.
Market-entry sequence (beachhead → scale)
Fig. GTM 1 · p.192 →Beachhead · 2025–2026
Win Tourist Type in North America
Concentrated ICP, fastest proof and references.
Expand · 2026–2028
Add Tourism Activity Type & next regions
Repeat the motion in adjacent, look-alike segments.
Scale · 2028–2033
Full-market coverage + Food Category Focus
Multi-channel, platform & ecosystem plays.
Channel mix (routes to market)
§GTM 3 · p.195 →Direct sales43%
Partner / channel30%
Digital / self-serve20%
Marketplaces7%
Positioning & messaging
§GTM 2 · p.194 →For Tourist Type leaders who need defensible market intelligence, VM Intelligence is the fastest, source-cited way to size, segment and win Food Tourism Market — unlike generic, static research.
Live & source-cited
Every figure triangulated from 600K+ sources and traceable.
Ready in minutes
A full, tailored report compiled on demand — not weeks.
Scope you control
Pick the chapters, regions and companies that matter.
GTM funnel & unit economics (conversion · CAC / LTV)
Fig. GTM 2 · p.198 →Awareness100%
Marketing qualified45%
Sales qualified22%
Evaluation12%
Closed-won8%
$18.9KCAC
$82KLTV
4.3:1LTV : CAC
< 2 moCAC payback
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Investment thesis
Food Tourism Market is a durable-growth opportunity — $2.39B by 2033, compounding at 6.9%.
TAM · 2025$1.40Btoday
TAM · 2033$2.39Bforecast
CAGR6.9%2027–2033
Cumulative$16.7Brevenue opportunity
Market opportunity (TAM · SAM · SOM)
Fig. 3 · p.14 →TAM$2.39BTotal addressable market
SAM$972MServiceable available market
SOM$164MServiceable obtainable market
Growth trajectory (USD Million)
Fig. 4 · p.16 →Why invest now
§2.1 · p.10 →6.9% CAGR
Demand compounds through 2033, outpacing GDP across Tourist Type.
Global tailwinds
North America leads today; fastest gains coming from emerging regions.
Structural shift
Adoption in Tourist Type moving from early to mainstream — durable secular demand.
Consolidation upside
15+ players, no runaway leader — room to build scale and roll up share.
Investment highlights
§2.2 · p.12 →$2.39BLarge & growingTAM by 2033 at 6.9% CAGR
$972MServiceable nowreachable with today’s model
$164MBeachhead winobtainable near-term share
15+Fragmented fieldplayers — consolidation runway
Return scenarios (2033 market value)
Fig. 6 · p.22 →$1.86BBear4.5% CAGR
$2.39BBase6.9% CAGR
$3.06BBull9.1% CAGR
Key risks & mitigants
§9.1 · p.180 →- Input-cost volatilityLong-term supply contracts & hedging
- Regulatory / policy shiftsDiversified exposure across 5 regions
- Technology disruptionR&D pipeline & Tourism Activity Type optionality
- Customer concentrationBroaden installed base beyond top accounts
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Board pack · executive summary
Food Tourism Market — a $7.13B market by 2033. Plan: grow share from 7.0% to 15.4%.
Market size · 2033$7.13Btotal addressable
Market CAGR5.1%2027–2033
Target share15.4%from 7.0% today
Revenue ambition$1.10Bby 2033
Strategic scorecard (current vs 2033 target)
Table 1 · p.6 →| Objective | Current | Target · 2033 | Status |
|---|---|---|---|
| Market share | 7.0% | 15.4% | On track |
| Revenue | $504M | $1.10B | On track |
| Geographic coverage | 2 of 5 regions | 5 of 5 regions | At risk |
| Segment coverage | 3 of 5 axes | 5 of 5 axes | On track |
| Gross margin | 34.9% | 40.9% | At risk |
| Customer retention | 90.1% | 93.9% | On track |
Where to play (strategic priorities)
§1.2 · p.8 →1
Lead segment
Win in Tourist Type
Largest revenue pool and fastest secular demand — concentrate to build share here first.
2
Geographic
Expand across North America & beyond
Deepen the leading region, then scale into the fastest-growing emerging markets.
3
Adjacency
Build Tourism Activity Type capability
A defensible second engine — invest in Tourism Activity Type to widen the moat and cross-sell.
Strategic roadmap (2025–2033)
Fig. 1 · p.10 →Phase 1 · Foundation
2025–2027
- Secure core Tourist Type share
- Fix unit economics
- Stand up data & ops
Phase 2 · Scale
2028–2030
- Enter new regions
- Launch Tourism Activity Type
- Selective M&A
Phase 3 · Lead
2031–2033
- Category leadership
- Premium mix & margin
- Platform & ecosystem
Board decisions & asks
§1.4 · p.14 →- Approve $148M capacity & capability investment
- Greenlight bolt-on M&A in Tourism Activity Type
- Authorise North America expansion plan
- Fund R&D program for Tourist Type leadership
Risk watchlist (RAG)
§9 · p.180 →- Demand / macro slowdownOn track
- Competitive share lossAt risk
- Input-cost & supply riskOn track
- Regulatory / policy changeAhead
- Execution & talentBehind
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Sales deck · value proposition
Win the Food Tourism Market conversation — a $5.61B market you can size, segment and defend in minutes.
Market size · 2033$5.61Btotal opportunity
Growth6.4%CAGR to 2033
Addressable buyers1,051+accounts in scope
Typical ROI7.2×in year one
Who buys (target personas)
§1.1 · p.4 →Product / BU leader
Head of Tourist Type
Goal Grow share in Tourist Type
Pain Blind spots on demand, pricing & competitors.
Regional GM
North America lead
Goal Prioritise the right markets
Pain No granular, country-level view of the market.
M&A / strategy
Strategy & Corp Dev
Goal Find where to invest or acquire
Pain Slow, inconsistent third-party research.
From pain to solution
§1.2 · p.6 →Decisions made on stale, generic dataLive, source-cited figures, continuously updated
Weeks waiting on a research vendorA full report compiled in minutes
No view of competitors or whitespaceCompany profiles, ACE matrix & benchmarking
Hard to defend the numbers internallyEvery figure traceable to its original source
The business case (ROI)
Fig. 2 · p.9 →7.2×return on cost, year one
< 3 mopayback period
$79K+research cost avoided
10×faster than a custom study
Time to insight
Cost to run
Risk of a wrong call
Why buyers trust it (proof points)
§1.3 · p.12 →600K+source studies indexed
100%analyst-reviewed
15+players profiled in this market
Coverage includes
TUI GroupExpedia GroupTripadvisor Inc.Cox & Kings Ltd.Abercrombie & KentIntrepid TravelG AdventuresTrafalgar Tours+7 more
Objection handling
§1.4 · p.14 →“We already have market data.”
This triangulates 600K+ sources into one current, defensible view — not another silo.
“How do we know it’s accurate?”
Analyst-reviewed, and every figure is source-cited and traceable to its origin.
“It’s not in the budget.”
A fraction of a single analyst-day — and it pays back on the first decision it informs.
“We need it tailored to us.”
Choose the chapters, regions and companies before you build — you only pay for scope.
What you get (packages)
§1.5 · p.16 →Report
- Full multi-chapter report
- Market size, share & forecast
- Segment & regional breakdowns
- PDF + editable Excel + PPT
Most popular
Report + Add-ons
- Everything in Report
- Interactive Visualizer
- Competitive benchmarking
- Investor / board / sales decks
Enterprise
- Multiple reports & markets
- Team seats & sharing
- Analyst support & custom scope
- API / data-feed options
Almost there
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