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VM Intelligence · Sample preview · Consumer Goods · Forecast 2027–2033
Gastronomy Tourism Market
- By Traveler Type: Solo Travelers, Couples, Families, Groups, Business Travelers
- By Tourism Experience Type: Food Tasting Tours, Cooking Classes, Wine and Beverage Tours, Farm-to-Table Experiences, Street Food Tours
- By Cuisine Focus: Local Traditional Cuisine, Gourmet/Fine Dining, Ethnic/International Cuisine, Vegan and Vegetarian Cuisine, Seafood Specialties
- By Tour Duration: Day Trips, Weekend Getaways, Week-Long Tours, Extended Culinary Vacations
- By Service Offering: Guided Tours, Self-Guided Tours, Package Tours with Accommodation, Customizable Itineraries
Key Highlights
A snapshot of what the full report proves- 01 Market size - $X,XXX.XM global market in 2025 - the verified base-year revenue. Executive Summary →
- 02 Forecast - Full 2033 market projection modelled inside - unlock the forecast value to see where the market lands. Market Outlook →
- 03 Growth - Year-by-year CAGR across 2027–2033 - unlock the growth rate and the full model. Market Outlook →
- 04 Leading segment - Solo Travelers leads By Traveler Type at XX% share. Market, by Service Type →
- 05 Global coverage - Sized across 5 regions and 20 countries, each broken out by segment. Market, by Geography →
- 06 Competitive landscape - 15 companies profiled with SWOT, benchmarking and market-share analysis. Company Profiles →
Inside the Report
12 chapters · 300 pages- 01 Introduction Definition, segmentation & scope p.12 →
- 02 Research Methodology How the numbers were built p.20 →
- 03 Executive Summary The market in one chapter p.34 →
- 04 Market Outlook Drivers, restraints, trends p.66 →
- 11 Competitive Landscape 5 sections p.182 →
- 12 Company Profiles 15 players: SWOT & benchmarking p.190 →
Full report · locked preview
Everything inside the Gastronomy Tourism Market report
A complete, evidence-based study - 12 chapters and 126 sections covering market size, segmentation across 5 axes, regional analysis and 15 company profiles, forecast to 2033.
Segmentation covered
Traveler Type 5
Tourism Experience Type 5
Cuisine Focus 5
Tour Duration 4
Service Offering 4
Companies profiled
TUI Group
Expedia Group
Tripadvisor
Culinary Tours of Spain
Abercrombie & Kent
Context Travel
Food & Wine Trails
G Adventures
Local Food Adventures
EatWith
Urban Adventures
Devour Tours
+3 more
Verified · Analyst-reviewed · No payment to preview
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15 players profiled - tiered by revenue contribution, footprint and R&D capability.
ACE Matrix · p.153 →TUI Group
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.155 →Expedia Group
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.160 →Tripadvisor
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.166 →Culinary Tours of Spain
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.173 →Abercrombie & Kent
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.178 →Context Travel
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.184 →Food & Wine Trails
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.191 →G Adventures
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.196 →Local Food Adventures
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.202 →EatWith
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.209 →Urban Adventures
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.214 →Devour Tours
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.220 →Eating Europe
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.227 →Viking Cruises
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.232 →Backroads
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.238 →Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Global · 2025–2033
$2,463M by 2033 · 8.2% CAGR
Market estimates & forecast (USD Million)
Fig. 15 · p.34 →Segment mix, 2033 (% share)
Fig. 16 · p.35 →- Solo Travelers45.6
- Couples12.8
- Families12.8
- Groups12.2
- Business Travelers16.6
Regions, 2025 → 2033 (USD Mn)
§6.1 · p.75 →North America$433.2M → $766.9M · 7.4%
Europe$301.9M → $621.5M · 9.4%
Asia Pacific$275.7M → $548.6M · 9.0%
Latin America$170.7M → $327.5M · 8.5%
Middle East and Africa$131.3M → $247.3M · 8.2%
Top countries, 2033 (USD Mn)
§6.2 · p.78 →Year-over-year growth (%)
§3.12 · p.44 →8.132026
8.142027
8.172028
8.182029
8.192030
8.202031
8.212032
8.212033
CAGR by region (%)
Fig. 22 · p.71 →Market share by company, 2033 (%)
Fig. 41 · p.152 →- TUI Group21.1
- Expedia Group21.1
- Tripadvisor9.1
- Culinary Tours of Spain4.8
- Abercrombie & Kent4.3
- Context Travel11.6
- Others28.0
Segment contribution to growth (%)
Fig. 18 · p.39 →Traveler Type15.4%
Tourism Experience Type13.7%
Cuisine Focus22.4%
Tour Duration20.7%
Service Offering27.7%
Competitive positioning (ACE matrix)
Fig. 40 · p.153 →Adoption & penetration (% of addressable)
Fig. 12 · p.31 →Revenue by application (USD Mn)
§5.3 · p.62 →Demand by end-use (USD Mn)
§5.4 · p.66 →Average selling price trend (index, 2025=100)
Fig. 27 · p.58 →Top companies by revenue, 2033 (USD Mn)
Fig. 42 · p.155 →Revenue by region, 2033 (%)
Fig. 20 · p.70 →- North America30.5
- Europe24.7
- Asia Pacific21.8
- Latin America13.0
- Middle East and Africa9.8
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
8 players benchmarked across 6 dimensions — scored 0–100 from share, portfolio, reach, innovation, financials and installed base. Methodology · §8.1 · p.160 →
Competitive scorecard (score 0–100)
Table 31 · p.161 →| Company | Market share | Product portfolio | Geographic reach | Innovation & R&D | Financial strength | Customer base | Composite |
|---|---|---|---|---|---|---|---|
| TUI Group | 74 | 77 | 89 | 84 | 96 | 78 | 83 |
| Expedia Group | 76 | 88 | 91 | 73 | 85 | 84 | 83 |
| Tripadvisor | 84 | 81 | 85 | 66 | 69 | 71 | 76 |
| Culinary Tours of Spain | 79 | 78 | 61 | 68 | 72 | 67 | 71 |
| Abercrombie & Kent | 72 | 68 | 54 | 69 | 57 | 76 | 66 |
| Context Travel | 66 | 69 | 66 | 54 | 53 | 57 | 61 |
| Food & Wine Trails | 48 | 59 | 58 | 66 | 50 | 49 | 55 |
| G Adventures | 53 | 51 | 51 | 54 | 47 | 52 | 51 |
Vendor positioning (presence × innovation)
Fig. 43 · p.163 →Strengths profile (top 3 players)
Fig. 44 · p.165 →- TUI Group
- Expedia Group
- Tripadvisor
Capability coverage
§8.3 · p.168 →| Company | Global delivery | R&D depth | Digital platform | Sustainability | After-sales | Custom solutions |
|---|---|---|---|---|---|---|
| TUI Group | ◐ | ◐ | ◐ | ✓ | ✓ | ✓ |
| Expedia Group | ◐ | ✓ | ✓ | ◐ | ✓ | ✓ |
| Tripadvisor | ◐ | ◐ | ◐ | ◐ | − | ◐ |
| Culinary Tours of Spain | ◐ | ◐ | ◐ | ◐ | − | ◐ |
| Abercrombie & Kent | ✓ | ◐ | − | ◐ | − | ◐ |
| Context Travel | ◐ | ◐ | − | − | ◐ | − |
| Food & Wine Trails | ◐ | ◐ | ◐ | ✓ | − | ◐ |
| G Adventures | − | − | − | − | − | − |
✓ Full ◐ Partial − Limited
Overall competitive index (composite, ranked)
Fig. 45 · p.170 →1TUI Group83
2Expedia Group83
3Tripadvisor76
4Culinary Tours of Spain71
5Abercrombie & Kent66
6Context Travel61
7Food & Wine Trails55
8G Adventures51
Competitive tiers
§8.4 · p.172 →Leader2
Set the pace on share, breadth and innovation.
TUI GroupExpedia Group
Challenger2
Strong scale, closing on the leaders.
TripadvisorCulinary Tours of Spain
Contender2
Focused players with pockets of strength.
Abercrombie & KentContext Travel
Niche2
Specialists in a single segment or region.
Food & Wine TrailsG Adventures
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Go-to-market strategy
Land Traveler Type in North America, then scale across Gastronomy Tourism Market — a $584M beachhead inside a $8.37B market.
Beachhead (SOM)$584Mobtainable near-term
Serviceable (SAM)$3.36Breachable market
Primary motionDirect + partner-ledgo-to-market
Time to scale3 Qto full motion
Ideal customer profile (who to sell to)
§GTM 1 · p.190 →Champion87 fit
Solo Travelers
Best fit — highest urgency & budget in Traveler Type.
Economic buyer75 fit
Couples
Strong fit — clear ROI and a fast path to value.
End user70 fit
Families
Emerging fit — growing demand, longer sales cycle.
Market-entry sequence (beachhead → scale)
Fig. GTM 1 · p.192 →Beachhead · 2025–2026
Win Traveler Type in North America
Concentrated ICP, fastest proof and references.
Expand · 2026–2028
Add Tourism Experience Type & next regions
Repeat the motion in adjacent, look-alike segments.
Scale · 2028–2033
Full-market coverage + Cuisine Focus
Multi-channel, platform & ecosystem plays.
Channel mix (routes to market)
§GTM 3 · p.195 →Direct sales43%
Partner / channel26%
Digital / self-serve24%
Marketplaces7%
Positioning & messaging
§GTM 2 · p.194 →For Traveler Type leaders who need defensible market intelligence, VM Intelligence is the fastest, source-cited way to size, segment and win Gastronomy Tourism Market — unlike generic, static research.
Live & source-cited
Every figure triangulated from 600K+ sources and traceable.
Ready in minutes
A full, tailored report compiled on demand — not weeks.
Scope you control
Pick the chapters, regions and companies that matter.
GTM funnel & unit economics (conversion · CAC / LTV)
Fig. GTM 2 · p.198 →Awareness100%
Marketing qualified40%
Sales qualified25%
Evaluation13%
Closed-won8%
$21.8KCAC
$88KLTV
4.1:1LTV : CAC
< 3 moCAC payback
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Investment thesis
Gastronomy Tourism Market is a durable-growth opportunity — $3.30B by 2033, compounding at 8.2%.
TAM · 2025$1.76Btoday
TAM · 2033$3.30Bforecast
CAGR8.2%2027–2033
Cumulative$22.2Brevenue opportunity
Market opportunity (TAM · SAM · SOM)
Fig. 3 · p.14 →TAM$3.30BTotal addressable market
SAM$1.23BServiceable available market
SOM$224MServiceable obtainable market
Growth trajectory (USD Million)
Fig. 4 · p.16 →Why invest now
§2.1 · p.10 →8.2% CAGR
Demand compounds through 2033, outpacing GDP across Traveler Type.
Global tailwinds
North America leads today; fastest gains coming from emerging regions.
Structural shift
Adoption in Traveler Type moving from early to mainstream — durable secular demand.
Consolidation upside
15+ players, no runaway leader — room to build scale and roll up share.
Investment highlights
§2.2 · p.12 →$3.30BLarge & growingTAM by 2033 at 8.2% CAGR
$1.23BServiceable nowreachable with today’s model
$224MBeachhead winobtainable near-term share
15+Fragmented fieldplayers — consolidation runway
Return scenarios (2033 market value)
Fig. 6 · p.22 →$2.58BBear5.3% CAGR
$3.30BBase8.2% CAGR
$4.23BBull10.8% CAGR
Key risks & mitigants
§9.1 · p.180 →- Input-cost volatilityLong-term supply contracts & hedging
- Regulatory / policy shiftsDiversified exposure across 5 regions
- Technology disruptionR&D pipeline & Tourism Experience Type optionality
- Customer concentrationBroaden installed base beyond top accounts
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Board pack · executive summary
Gastronomy Tourism Market — a $5.32B market by 2033. Plan: grow share from 7.1% to 14.5%.
Market size · 2033$5.32Btotal addressable
Market CAGR5.9%2027–2033
Target share14.5%from 7.1% today
Revenue ambition$771Mby 2033
Strategic scorecard (current vs 2033 target)
Table 1 · p.6 →| Objective | Current | Target · 2033 | Status |
|---|---|---|---|
| Market share | 7.1% | 14.5% | Behind |
| Revenue | $349M | $771M | At risk |
| Geographic coverage | 2 of 5 regions | 5 of 5 regions | Behind |
| Segment coverage | 3 of 5 axes | 5 of 5 axes | On track |
| Gross margin | 34.5% | 44.1% | On track |
| Customer retention | 88.3% | 93.4% | At risk |
Where to play (strategic priorities)
§1.2 · p.8 →1
Lead segment
Win in Traveler Type
Largest revenue pool and fastest secular demand — concentrate to build share here first.
2
Geographic
Expand across North America & beyond
Deepen the leading region, then scale into the fastest-growing emerging markets.
3
Adjacency
Build Tourism Experience Type capability
A defensible second engine — invest in Tourism Experience Type to widen the moat and cross-sell.
Strategic roadmap (2025–2033)
Fig. 1 · p.10 →Phase 1 · Foundation
2025–2027
- Secure core Traveler Type share
- Fix unit economics
- Stand up data & ops
Phase 2 · Scale
2028–2030
- Enter new regions
- Launch Tourism Experience Type
- Selective M&A
Phase 3 · Lead
2031–2033
- Category leadership
- Premium mix & margin
- Platform & ecosystem
Board decisions & asks
§1.4 · p.14 →- Approve $86M capacity & capability investment
- Greenlight bolt-on M&A in Tourism Experience Type
- Authorise North America expansion plan
- Fund R&D program for Traveler Type leadership
Risk watchlist (RAG)
§9 · p.180 →- Demand / macro slowdownAt risk
- Competitive share lossBehind
- Input-cost & supply riskAhead
- Regulatory / policy changeOn track
- Execution & talentOn track
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Sales deck · value proposition
Win the Gastronomy Tourism Market conversation — a $1.11B market you can size, segment and defend in minutes.
Market size · 2033$1.11Btotal opportunity
Growth5.1%CAGR to 2033
Addressable buyers1,637+accounts in scope
Typical ROI4.4×in year one
Who buys (target personas)
§1.1 · p.4 →Product / BU leader
Head of Traveler Type
Goal Grow share in Traveler Type
Pain Blind spots on demand, pricing & competitors.
Regional GM
North America lead
Goal Prioritise the right markets
Pain No granular, country-level view of the market.
M&A / strategy
Strategy & Corp Dev
Goal Find where to invest or acquire
Pain Slow, inconsistent third-party research.
From pain to solution
§1.2 · p.6 →Decisions made on stale, generic dataLive, source-cited figures, continuously updated
Weeks waiting on a research vendorA full report compiled in minutes
No view of competitors or whitespaceCompany profiles, ACE matrix & benchmarking
Hard to defend the numbers internallyEvery figure traceable to its original source
The business case (ROI)
Fig. 2 · p.9 →4.4×return on cost, year one
< 3 mopayback period
$78K+research cost avoided
10×faster than a custom study
Time to insight
Cost to run
Risk of a wrong call
Why buyers trust it (proof points)
§1.3 · p.12 →600K+source studies indexed
100%analyst-reviewed
15+players profiled in this market
Coverage includes
TUI GroupExpedia GroupTripadvisorCulinary Tours of SpainAbercrombie & KentContext TravelFood & Wine TrailsG Adventures+7 more
Objection handling
§1.4 · p.14 →“We already have market data.”
This triangulates 600K+ sources into one current, defensible view — not another silo.
“How do we know it’s accurate?”
Analyst-reviewed, and every figure is source-cited and traceable to its origin.
“It’s not in the budget.”
A fraction of a single analyst-day — and it pays back on the first decision it informs.
“We need it tailored to us.”
Choose the chapters, regions and companies before you build — you only pay for scope.
What you get (packages)
§1.5 · p.16 →Report
- Full multi-chapter report
- Market size, share & forecast
- Segment & regional breakdowns
- PDF + editable Excel + PPT
Most popular
Report + Add-ons
- Everything in Report
- Interactive Visualizer
- Competitive benchmarking
- Investor / board / sales decks
Enterprise
- Multiple reports & markets
- Team seats & sharing
- Analyst support & custom scope
- API / data-feed options
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