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VM Intelligence · Sample preview · Consumer Goods and Retail · Forecast 2027–2033
Measuring Cups Market
- By Material: Plastic, Glass, Stainless Steel, Silicone, Ceramic
- By Measurement Units: Metric (Milliliters, Liters), Imperial (Cups, Ounces), Dual Scale (Metric and Imperial)
- By Design Type: Standard Measuring Cups, Collapsible Measuring Cups, Stackable Measuring Cups, Adjustable Measuring Cups
- By Capacity: Small (up to 100 ml), Medium (100 ml to 500 ml), Large (above 500 ml)
- By End User: Household, Commercial Kitchen, Laboratory
Key Highlights
A snapshot of what the full report proves- 01 Market size - $X,XXX.XM global market in 2025 - the verified base-year revenue. Executive Summary →
- 02 Forecast - Full 2033 market projection modelled inside - unlock the forecast value to see where the market lands. Market Outlook →
- 03 Growth - Year-by-year CAGR across 2027–2033 - unlock the growth rate and the full model. Market Outlook →
- 04 Leading segment - Plastic leads By Material at XX% share. Market, by Service Type →
- 05 Global coverage - Sized across 5 regions and 20 countries, each broken out by segment. Market, by Geography →
- 06 Competitive landscape - 15 companies profiled with SWOT, benchmarking and market-share analysis. Company Profiles →
Inside the Report
12 chapters · 289 pages- 01 Introduction Definition, segmentation & scope p.12 →
- 02 Research Methodology How the numbers were built p.20 →
- 03 Executive Summary The market in one chapter p.34 →
- 04 Market Outlook Drivers, restraints, trends p.66 →
- 11 Competitive Landscape 5 sections p.175 →
- 12 Company Profiles 15 players: SWOT & benchmarking p.183 →
Full report · locked preview
Everything inside the Measuring Cups Market report
A complete, evidence-based study - 12 chapters and 121 sections covering market size, segmentation across 5 axes, regional analysis and 15 company profiles, forecast to 2033.
Segmentation covered
Material 5
Measurement Units 3
Design Type 4
Capacity 3
End User 3
Companies profiled
OXO International Ltd.
Pyrex (Corelle Brands)
KitchenAid (Whirlpool Corporation)
Cuisinart (Conair Corporation)
Anchor Hocking
Libbey Inc.
Tupperware Brands Corporation
Joseph Joseph Ltd.
Le Creuset
Norpro Inc.
Progressive International
Chef'n Corporation
+3 more
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15 players profiled - tiered by revenue contribution, footprint and R&D capability.
ACE Matrix · p.153 →OXO International Ltd.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.155 →Pyrex (Corelle Brands)
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.160 →KitchenAid (Whirlpool Corporation)
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.166 →Cuisinart (Conair Corporation)
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.173 →Anchor Hocking
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.178 →Libbey Inc.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.184 →Tupperware Brands Corporation
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.191 →Joseph Joseph Ltd.
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.196 →Le Creuset
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.202 →Norpro Inc.
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.209 →Progressive International
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.214 →Chef'n Corporation
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.220 →Bodum
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.227 →Farberware (Meyer Corporation)
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.232 →Zyliss
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.238 →Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Global · 2025–2033
$7,114M by 2033 · 4.1% CAGR
Market estimates & forecast (USD Million)
Fig. 15 · p.34 →Segment mix, 2033 (% share)
Fig. 16 · p.35 →- Plastic51.5
- Glass8.1
- Stainless Steel12.3
- Silicone12.6
- Ceramic15.6
Regions, 2025 → 2033 (USD Mn)
§6.1 · p.75 →North America$1,704M → $2,546M · 5.1%
Europe$1,187M → $1,750M · 5.0%
Asia Pacific$1,084M → $1,684M · 5.7%
Latin America$671.1M → $939.4M · 4.3%
Middle East and Africa$516.3M → $654.3M · 3.0%
Top countries, 2033 (USD Mn)
§6.2 · p.78 →Year-over-year growth (%)
§3.12 · p.44 →4.042026
4.062027
4.062028
4.072029
4.102030
4.092031
4.112032
4.132033
CAGR by region (%)
Fig. 22 · p.71 →Market share by company, 2033 (%)
Fig. 41 · p.152 →- OXO International Ltd.18.7
- Pyrex (Corelle Brands)21.7
- KitchenAid (Whirlpool Corporation)8.0
- Cuisinart (Conair Corporation)10.3
- Anchor Hocking6.4
- Libbey Inc.6.9
- Others28.0
Segment contribution to growth (%)
Fig. 18 · p.39 →Material18.1%
Measurement Units22.4%
Design Type22.9%
Capacity26.9%
End User9.7%
Competitive positioning (ACE matrix)
Fig. 40 · p.153 →Adoption & penetration (% of addressable)
Fig. 12 · p.31 →Revenue by application (USD Mn)
§5.3 · p.62 →Demand by end-use (USD Mn)
§5.4 · p.66 →Average selling price trend (index, 2025=100)
Fig. 27 · p.58 →Top companies by revenue, 2033 (USD Mn)
Fig. 42 · p.155 →Revenue by region, 2033 (%)
Fig. 20 · p.70 →- North America33.6
- Europe23.1
- Asia Pacific22.2
- Latin America12.4
- Middle East and Africa8.6
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
8 players benchmarked across 6 dimensions — scored 0–100 from share, portfolio, reach, innovation, financials and installed base. Methodology · §8.1 · p.160 →
Competitive scorecard (score 0–100)
Table 31 · p.161 →| Company | Market share | Product portfolio | Geographic reach | Innovation & R&D | Financial strength | Customer base | Composite |
|---|---|---|---|---|---|---|---|
| OXO International Ltd. | 86 | 84 | 84 | 82 | 83 | 85 | 84 |
| Pyrex (Corelle Brands) | 69 | 85 | 92 | 83 | 68 | 79 | 79 |
| KitchenAid (Whirlpool Corporation) | 64 | 73 | 72 | 68 | 70 | 81 | 71 |
| Cuisinart (Conair Corporation) | 71 | 76 | 68 | 59 | 63 | 65 | 67 |
| Anchor Hocking | 61 | 52 | 68 | 59 | 55 | 58 | 59 |
| Libbey Inc. | 50 | 54 | 61 | 58 | 46 | 70 | 57 |
| Tupperware Brands Corporation | 59 | 48 | 63 | 47 | 41 | 59 | 53 |
| Joseph Joseph Ltd. | 55 | 38 | 57 | 49 | 47 | 39 | 48 |
Vendor positioning (presence × innovation)
Fig. 43 · p.163 →Strengths profile (top 3 players)
Fig. 44 · p.165 →- OXO International Ltd.
- Pyrex (Corelle Brands)
- KitchenAid (Whirlpool Corporation)
Capability coverage
§8.3 · p.168 →| Company | Global delivery | R&D depth | Digital platform | Sustainability | After-sales | Custom solutions |
|---|---|---|---|---|---|---|
| OXO International Ltd. | ✓ | ✓ | ✓ | ◐ | ◐ | ✓ |
| Pyrex (Corelle Brands) | ◐ | ◐ | ✓ | ◐ | − | ✓ |
| KitchenAid (Whirlpool Corporation) | − | ◐ | ◐ | − | ✓ | ✓ |
| Cuisinart (Conair Corporation) | ◐ | ✓ | ◐ | − | ◐ | ◐ |
| Anchor Hocking | ◐ | − | − | ◐ | − | − |
| Libbey Inc. | − | − | ◐ | ◐ | − | ✓ |
| Tupperware Brands Corporation | − | ◐ | ◐ | − | − | ◐ |
| Joseph Joseph Ltd. | ◐ | ◐ | ◐ | − | ◐ | − |
✓ Full ◐ Partial − Limited
Overall competitive index (composite, ranked)
Fig. 45 · p.170 →1OXO International Ltd.84
2Pyrex (Corelle Brands)79
3KitchenAid (Whirlpool Corporation)71
4Cuisinart (Conair Corporation)67
5Anchor Hocking59
6Libbey Inc.57
7Tupperware Brands Corporation53
8Joseph Joseph Ltd.48
Competitive tiers
§8.4 · p.172 →Leader2
Set the pace on share, breadth and innovation.
OXO International Ltd.Pyrex (Corelle Brands)
Challenger2
Strong scale, closing on the leaders.
KitchenAid (Whirlpool Corporation)Cuisinart (Conair Corporation)
Contender2
Focused players with pockets of strength.
Anchor HockingLibbey Inc.
Niche2
Specialists in a single segment or region.
Tupperware Brands CorporationJoseph Joseph Ltd.
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Go-to-market strategy
Land Material in North America, then scale across Measuring Cups Market — a $486M beachhead inside a $8.65B market.
Beachhead (SOM)$486Mobtainable near-term
Serviceable (SAM)$3.23Breachable market
Primary motionDirect + partner-ledgo-to-market
Time to scale6 Qto full motion
Ideal customer profile (who to sell to)
§GTM 1 · p.190 →Champion91 fit
Plastic
Best fit — highest urgency & budget in Material.
Economic buyer75 fit
Glass
Strong fit — clear ROI and a fast path to value.
End user69 fit
Stainless Steel
Emerging fit — growing demand, longer sales cycle.
Market-entry sequence (beachhead → scale)
Fig. GTM 1 · p.192 →Beachhead · 2025–2026
Win Material in North America
Concentrated ICP, fastest proof and references.
Expand · 2026–2028
Add Measurement Units & next regions
Repeat the motion in adjacent, look-alike segments.
Scale · 2028–2033
Full-market coverage + Design Type
Multi-channel, platform & ecosystem plays.
Channel mix (routes to market)
§GTM 3 · p.195 →Direct sales41%
Partner / channel28%
Digital / self-serve22%
Marketplaces9%
Positioning & messaging
§GTM 2 · p.194 →For Material leaders who need defensible market intelligence, VM Intelligence is the fastest, source-cited way to size, segment and win Measuring Cups Market — unlike generic, static research.
Live & source-cited
Every figure triangulated from 600K+ sources and traceable.
Ready in minutes
A full, tailored report compiled on demand — not weeks.
Scope you control
Pick the chapters, regions and companies that matter.
GTM funnel & unit economics (conversion · CAC / LTV)
Fig. GTM 2 · p.198 →Awareness100%
Marketing qualified44%
Sales qualified20%
Evaluation13%
Closed-won7%
$9.9KCAC
$40KLTV
4.0:1LTV : CAC
< 5 moCAC payback
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Investment thesis
Measuring Cups Market is a high-growth opportunity — $12.1B by 2033, compounding at 10.4%.
TAM · 2025$5.51Btoday
TAM · 2033$12.1Bforecast
CAGR10.4%2027–2033
Cumulative$76.0Brevenue opportunity
Market opportunity (TAM · SAM · SOM)
Fig. 3 · p.14 →TAM$12.1BTotal addressable market
SAM$4.43BServiceable available market
SOM$869MServiceable obtainable market
Growth trajectory (USD Million)
Fig. 4 · p.16 →Why invest now
§2.1 · p.10 →10.4% CAGR
Demand compounds through 2033, outpacing GDP across Material.
Global tailwinds
North America leads today; fastest gains coming from emerging regions.
Structural shift
Adoption in Material moving from early to mainstream — durable secular demand.
Consolidation upside
15+ players, no runaway leader — room to build scale and roll up share.
Investment highlights
§2.2 · p.12 →$12.1BLarge & growingTAM by 2033 at 10.4% CAGR
$4.43BServiceable nowreachable with today’s model
$869MBeachhead winobtainable near-term share
15+Fragmented fieldplayers — consolidation runway
Return scenarios (2033 market value)
Fig. 6 · p.22 →$9.47BBear6.8% CAGR
$12.1BBase10.4% CAGR
$15.5BBull13.7% CAGR
Key risks & mitigants
§9.1 · p.180 →- Input-cost volatilityLong-term supply contracts & hedging
- Regulatory / policy shiftsDiversified exposure across 5 regions
- Technology disruptionR&D pipeline & Measurement Units optionality
- Customer concentrationBroaden installed base beyond top accounts
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Board pack · executive summary
Measuring Cups Market — a $11.0B market by 2033. Plan: grow share from 9.1% to 15.7%.
Market size · 2033$11.0Btotal addressable
Market CAGR11.4%2027–2033
Target share15.7%from 9.1% today
Revenue ambition$1.73Bby 2033
Strategic scorecard (current vs 2033 target)
Table 1 · p.6 →| Objective | Current | Target · 2033 | Status |
|---|---|---|---|
| Market share | 9.1% | 15.7% | On track |
| Revenue | $1.01B | $1.73B | Ahead |
| Geographic coverage | 2 of 5 regions | 5 of 5 regions | On track |
| Segment coverage | 3 of 5 axes | 5 of 5 axes | Ahead |
| Gross margin | 30.6% | 45.2% | Behind |
| Customer retention | 87.1% | 95.8% | At risk |
Where to play (strategic priorities)
§1.2 · p.8 →1
Lead segment
Win in Material
Largest revenue pool and fastest secular demand — concentrate to build share here first.
2
Geographic
Expand across North America & beyond
Deepen the leading region, then scale into the fastest-growing emerging markets.
3
Adjacency
Build Measurement Units capability
A defensible second engine — invest in Measurement Units to widen the moat and cross-sell.
Strategic roadmap (2025–2033)
Fig. 1 · p.10 →Phase 1 · Foundation
2025–2027
- Secure core Material share
- Fix unit economics
- Stand up data & ops
Phase 2 · Scale
2028–2030
- Enter new regions
- Launch Measurement Units
- Selective M&A
Phase 3 · Lead
2031–2033
- Category leadership
- Premium mix & margin
- Platform & ecosystem
Board decisions & asks
§1.4 · p.14 →- Approve $198M capacity & capability investment
- Greenlight bolt-on M&A in Measurement Units
- Authorise North America expansion plan
- Fund R&D program for Material leadership
Risk watchlist (RAG)
§9 · p.180 →- Demand / macro slowdownAt risk
- Competitive share lossAt risk
- Input-cost & supply riskBehind
- Regulatory / policy changeAt risk
- Execution & talentAt risk
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Sales deck · value proposition
Win the Measuring Cups Market conversation — a $1.88B market you can size, segment and defend in minutes.
Market size · 2033$1.88Btotal opportunity
Growth10.3%CAGR to 2033
Addressable buyers1,747+accounts in scope
Typical ROI6.8×in year one
Who buys (target personas)
§1.1 · p.4 →Product / BU leader
Head of Material
Goal Grow share in Material
Pain Blind spots on demand, pricing & competitors.
Regional GM
North America lead
Goal Prioritise the right markets
Pain No granular, country-level view of the market.
M&A / strategy
Strategy & Corp Dev
Goal Find where to invest or acquire
Pain Slow, inconsistent third-party research.
From pain to solution
§1.2 · p.6 →Decisions made on stale, generic dataLive, source-cited figures, continuously updated
Weeks waiting on a research vendorA full report compiled in minutes
No view of competitors or whitespaceCompany profiles, ACE matrix & benchmarking
Hard to defend the numbers internallyEvery figure traceable to its original source
The business case (ROI)
Fig. 2 · p.9 →6.8×return on cost, year one
< 3 mopayback period
$90K+research cost avoided
10×faster than a custom study
Time to insight
Cost to run
Risk of a wrong call
Why buyers trust it (proof points)
§1.3 · p.12 →600K+source studies indexed
100%analyst-reviewed
15+players profiled in this market
Coverage includes
OXO International Ltd.Pyrex (Corelle Brands)KitchenAid (Whirlpool Corporation)Cuisinart (Conair Corporation)Anchor HockingLibbey Inc.Tupperware Brands CorporationJoseph Joseph Ltd.+7 more
Objection handling
§1.4 · p.14 →“We already have market data.”
This triangulates 600K+ sources into one current, defensible view — not another silo.
“How do we know it’s accurate?”
Analyst-reviewed, and every figure is source-cited and traceable to its origin.
“It’s not in the budget.”
A fraction of a single analyst-day — and it pays back on the first decision it informs.
“We need it tailored to us.”
Choose the chapters, regions and companies before you build — you only pay for scope.
What you get (packages)
§1.5 · p.16 →Report
- Full multi-chapter report
- Market size, share & forecast
- Segment & regional breakdowns
- PDF + editable Excel + PPT
Most popular
Report + Add-ons
- Everything in Report
- Interactive Visualizer
- Competitive benchmarking
- Investor / board / sales decks
Enterprise
- Multiple reports & markets
- Team seats & sharing
- Analyst support & custom scope
- API / data-feed options
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