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VM Intelligence · Sample preview · Construction and Manufacturing · Forecast 2027–2033
Mobile Crane Rental Market
- By Crane Type: All Terrain Cranes, Truck Mounted Cranes, Rough Terrain Cranes, Crawler Cranes, Carry Deck Cranes
- By Lifting Capacity: Up to 50 Tons, 51-100 Tons, 101-200 Tons, 201-300 Tons, Above 300 Tons
- By Application: Construction, Oil & Gas, Mining, Infrastructure Development, Manufacturing
- By Rental Duration: Short-term Rental, Long-term Rental, Project-based Rental
- By End User: Construction Companies, Industrial Companies, Event Management, Logistics and Transportation
Key Highlights
A snapshot of what the full report proves- 01 Market size - $X,XXX.XM global market in 2025 - the verified base-year revenue. Executive Summary →
- 02 Forecast - Full 2033 market projection modelled inside - unlock the forecast value to see where the market lands. Market Outlook →
- 03 Growth - Year-by-year CAGR across 2027–2033 - unlock the growth rate and the full model. Market Outlook →
- 04 Leading segment - All Terrain Cranes leads By Crane Type at XX% share. Market, by Service Type →
- 05 Global coverage - Sized across 5 regions and 20 countries, each broken out by segment. Market, by Geography →
- 06 Competitive landscape - 16 companies profiled with SWOT, benchmarking and market-share analysis. Company Profiles →
Inside the Report
12 chapters · 300 pages- 01 Introduction Definition, segmentation & scope p.12 →
- 02 Research Methodology How the numbers were built p.20 →
- 03 Executive Summary The market in one chapter p.34 →
- 04 Market Outlook Drivers, restraints, trends p.66 →
- 11 Competitive Landscape 5 sections p.181 →
- 12 Company Profiles 16 players: SWOT & benchmarking p.189 →
Full report · locked preview
Everything inside the Mobile Crane Rental Market report
A complete, evidence-based study - 12 chapters and 126 sections covering market size, segmentation across 5 axes, regional analysis and 16 company profiles, forecast to 2033.
Segmentation covered
Crane Type 5
Lifting Capacity 5
Application 5
Rental Duration 3
End User 4
Companies profiled
United Rentals Inc.
Liebherr Group
Mammoet
Sarens Group
Maxim Crane Works
L.P.
Bigge Crane and Rigging Co.
Allied Crane Rental Corp.
Barnhart Crane & Rigging Co. Inc.
H&E Equipment Services Inc.
Ahern Rentals Inc.
Cranes Today Rental Services
+4 more
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16 players profiled - tiered by revenue contribution, footprint and R&D capability.
ACE Matrix · p.153 →United Rentals Inc.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.155 →Liebherr Group
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.160 →Mammoet
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.166 →Sarens Group
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.173 →Maxim Crane Works
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.178 →L.P.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.184 →Bigge Crane and Rigging Co.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.191 →Allied Crane Rental Corp.
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.196 →Barnhart Crane & Rigging Co. Inc.
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.202 →H&E Equipment Services Inc.
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.209 →Ahern Rentals Inc.
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.214 →Cranes Today Rental Services
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.220 →Kiewit Corporation
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.227 →Riwal
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.232 →Boels Rental
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.238 →Speedy Hire Plc
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.245 →Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Global · 2025–2033
$2,781M by 2033 · 6.6% CAGR
Market estimates & forecast (USD Million)
Fig. 15 · p.34 →Segment mix, 2033 (% share)
Fig. 16 · p.35 →- All Terrain Cranes33.7
- Truck Mounted Cranes15.6
- Rough Terrain Cranes13.0
- Crawler Cranes17.9
- Carry Deck Cranes19.8
Regions, 2025 → 2033 (USD Mn)
§6.1 · p.75 →North America$550.2M → $823.2M · 5.2%
Europe$383.5M → $683.6M · 7.5%
Asia Pacific$350.2M → $548.1M · 5.8%
Latin America$216.8M → $382.4M · 7.4%
Middle East and Africa$166.7M → $248.1M · 5.1%
Top countries, 2033 (USD Mn)
§6.2 · p.78 →Year-over-year growth (%)
§3.12 · p.44 →6.552026
6.572027
6.592028
6.582029
6.602030
6.622031
6.622032
6.652033
CAGR by region (%)
Fig. 22 · p.71 →Market share by company, 2033 (%)
Fig. 41 · p.152 →- United Rentals Inc.14.8
- Liebherr Group25.3
- Mammoet6.8
- Sarens Group8.2
- Maxim Crane Works6.7
- L.P.10.3
- Others27.9
Segment contribution to growth (%)
Fig. 18 · p.39 →Crane Type32.9%
Lifting Capacity16.1%
Application16.5%
Rental Duration18.3%
End User16.1%
Competitive positioning (ACE matrix)
Fig. 40 · p.153 →Adoption & penetration (% of addressable)
Fig. 12 · p.31 →Revenue by application (USD Mn)
§5.3 · p.62 →Demand by end-use (USD Mn)
§5.4 · p.66 →Average selling price trend (index, 2025=100)
Fig. 27 · p.58 →Top companies by revenue, 2033 (USD Mn)
Fig. 42 · p.155 →Revenue by region, 2033 (%)
Fig. 20 · p.70 →- North America30.7
- Europe25.5
- Asia Pacific20.4
- Latin America14.2
- Middle East and Africa9.2
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
8 players benchmarked across 6 dimensions — scored 0–100 from share, portfolio, reach, innovation, financials and installed base. Methodology · §8.1 · p.160 →
Competitive scorecard (score 0–100)
Table 31 · p.161 →| Company | Market share | Product portfolio | Geographic reach | Innovation & R&D | Financial strength | Customer base | Composite |
|---|---|---|---|---|---|---|---|
| United Rentals Inc. | 94 | 76 | 75 | 83 | 75 | 87 | 82 |
| Liebherr Group | 91 | 69 | 93 | 75 | 89 | 83 | 83 |
| Mammoet | 80 | 69 | 77 | 80 | 75 | 74 | 76 |
| Sarens Group | 80 | 75 | 71 | 75 | 82 | 82 | 78 |
| Maxim Crane Works | 53 | 73 | 56 | 53 | 57 | 60 | 59 |
| L.P. | 56 | 64 | 65 | 53 | 66 | 48 | 59 |
| Bigge Crane and Rigging Co. | 55 | 63 | 40 | 44 | 66 | 66 | 56 |
| Allied Crane Rental Corp. | 35 | 55 | 36 | 40 | 43 | 39 | 41 |
Vendor positioning (presence × innovation)
Fig. 43 · p.163 →Strengths profile (top 3 players)
Fig. 44 · p.165 →- United Rentals Inc.
- Liebherr Group
- Mammoet
Capability coverage
§8.3 · p.168 →| Company | Global delivery | R&D depth | Digital platform | Sustainability | After-sales | Custom solutions |
|---|---|---|---|---|---|---|
| United Rentals Inc. | ✓ | ✓ | ◐ | ◐ | ◐ | ◐ |
| Liebherr Group | ✓ | ✓ | ✓ | ✓ | ✓ | ◐ |
| Mammoet | ◐ | ◐ | ◐ | ◐ | ◐ | ◐ |
| Sarens Group | ✓ | − | − | ✓ | ◐ | ◐ |
| Maxim Crane Works | ◐ | ◐ | ◐ | − | ◐ | ◐ |
| L.P. | − | ◐ | ◐ | − | ◐ | − |
| Bigge Crane and Rigging Co. | ◐ | ✓ | − | − | − | ✓ |
| Allied Crane Rental Corp. | − | − | − | − | − | − |
✓ Full ◐ Partial − Limited
Overall competitive index (composite, ranked)
Fig. 45 · p.170 →1Liebherr Group83
2United Rentals Inc.82
3Sarens Group78
4Mammoet76
5Maxim Crane Works59
6L.P.59
7Bigge Crane and Rigging Co.56
8Allied Crane Rental Corp.41
Competitive tiers
§8.4 · p.172 →Leader3
Set the pace on share, breadth and innovation.
United Rentals Inc.Liebherr GroupSarens Group
Challenger1
Strong scale, closing on the leaders.
Mammoet
Contender2
Focused players with pockets of strength.
Maxim Crane WorksL.P.
Niche2
Specialists in a single segment or region.
Bigge Crane and Rigging Co.Allied Crane Rental Corp.
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Go-to-market strategy
Land Crane Type in North America, then scale across Mobile Crane Rental Market — a $259M beachhead inside a $3.95B market.
Beachhead (SOM)$259Mobtainable near-term
Serviceable (SAM)$1.37Breachable market
Primary motionDirect + partner-ledgo-to-market
Time to scale3 Qto full motion
Ideal customer profile (who to sell to)
§GTM 1 · p.190 →Champion91 fit
All Terrain Cranes
Best fit — highest urgency & budget in Crane Type.
Economic buyer79 fit
Truck Mounted Cranes
Strong fit — clear ROI and a fast path to value.
End user64 fit
Rough Terrain Cranes
Emerging fit — growing demand, longer sales cycle.
Market-entry sequence (beachhead → scale)
Fig. GTM 1 · p.192 →Beachhead · 2025–2026
Win Crane Type in North America
Concentrated ICP, fastest proof and references.
Expand · 2026–2028
Add Lifting Capacity & next regions
Repeat the motion in adjacent, look-alike segments.
Scale · 2028–2033
Full-market coverage + Application
Multi-channel, platform & ecosystem plays.
Channel mix (routes to market)
§GTM 3 · p.195 →Direct sales44%
Partner / channel28%
Digital / self-serve22%
Marketplaces6%
Positioning & messaging
§GTM 2 · p.194 →For Crane Type leaders who need defensible market intelligence, VM Intelligence is the fastest, source-cited way to size, segment and win Mobile Crane Rental Market — unlike generic, static research.
Live & source-cited
Every figure triangulated from 600K+ sources and traceable.
Ready in minutes
A full, tailored report compiled on demand — not weeks.
Scope you control
Pick the chapters, regions and companies that matter.
GTM funnel & unit economics (conversion · CAC / LTV)
Fig. GTM 2 · p.198 →Awareness100%
Marketing qualified42%
Sales qualified25%
Evaluation12%
Closed-won7%
$9.8KCAC
$49KLTV
5.0:1LTV : CAC
< 2 moCAC payback
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Investment thesis
Mobile Crane Rental Market is a durable-growth opportunity — $9.67B by 2033, compounding at 9.7%.
TAM · 2025$4.62Btoday
TAM · 2033$9.67Bforecast
CAGR9.7%2027–2033
Cumulative$61.9Brevenue opportunity
Market opportunity (TAM · SAM · SOM)
Fig. 3 · p.14 →TAM$9.67BTotal addressable market
SAM$3.59BServiceable available market
SOM$635MServiceable obtainable market
Growth trajectory (USD Million)
Fig. 4 · p.16 →Why invest now
§2.1 · p.10 →9.7% CAGR
Demand compounds through 2033, outpacing GDP across Crane Type.
Global tailwinds
North America leads today; fastest gains coming from emerging regions.
Structural shift
Adoption in Crane Type moving from early to mainstream — durable secular demand.
Consolidation upside
16+ players, no runaway leader — room to build scale and roll up share.
Investment highlights
§2.2 · p.12 →$9.67BLarge & growingTAM by 2033 at 9.7% CAGR
$3.59BServiceable nowreachable with today’s model
$635MBeachhead winobtainable near-term share
16+Fragmented fieldplayers — consolidation runway
Return scenarios (2033 market value)
Fig. 6 · p.22 →$7.54BBear6.3% CAGR
$9.67BBase9.7% CAGR
$12.4BBull12.8% CAGR
Key risks & mitigants
§9.1 · p.180 →- Input-cost volatilityLong-term supply contracts & hedging
- Regulatory / policy shiftsDiversified exposure across 5 regions
- Technology disruptionR&D pipeline & Lifting Capacity optionality
- Customer concentrationBroaden installed base beyond top accounts
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Board pack · executive summary
Mobile Crane Rental Market — a $1.36B market by 2033. Plan: grow share from 11.2% to 17.3%.
Market size · 2033$1.36Btotal addressable
Market CAGR6.2%2027–2033
Target share17.3%from 11.2% today
Revenue ambition$236Mby 2033
Strategic scorecard (current vs 2033 target)
Table 1 · p.6 →| Objective | Current | Target · 2033 | Status |
|---|---|---|---|
| Market share | 11.2% | 17.3% | At risk |
| Revenue | $150M | $236M | Ahead |
| Geographic coverage | 2 of 5 regions | 5 of 5 regions | Behind |
| Segment coverage | 3 of 5 axes | 5 of 5 axes | Behind |
| Gross margin | 35.7% | 41.3% | At risk |
| Customer retention | 90.1% | 94.3% | On track |
Where to play (strategic priorities)
§1.2 · p.8 →1
Lead segment
Win in Crane Type
Largest revenue pool and fastest secular demand — concentrate to build share here first.
2
Geographic
Expand across North America & beyond
Deepen the leading region, then scale into the fastest-growing emerging markets.
3
Adjacency
Build Lifting Capacity capability
A defensible second engine — invest in Lifting Capacity to widen the moat and cross-sell.
Strategic roadmap (2025–2033)
Fig. 1 · p.10 →Phase 1 · Foundation
2025–2027
- Secure core Crane Type share
- Fix unit economics
- Stand up data & ops
Phase 2 · Scale
2028–2030
- Enter new regions
- Launch Lifting Capacity
- Selective M&A
Phase 3 · Lead
2031–2033
- Category leadership
- Premium mix & margin
- Platform & ecosystem
Board decisions & asks
§1.4 · p.14 →- Approve $32M capacity & capability investment
- Greenlight bolt-on M&A in Lifting Capacity
- Authorise North America expansion plan
- Fund R&D program for Crane Type leadership
Risk watchlist (RAG)
§9 · p.180 →- Demand / macro slowdownOn track
- Competitive share lossBehind
- Input-cost & supply riskAt risk
- Regulatory / policy changeOn track
- Execution & talentAhead
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Sales deck · value proposition
Win the Mobile Crane Rental Market conversation — a $5.34B market you can size, segment and defend in minutes.
Market size · 2033$5.34Btotal opportunity
Growth4.0%CAGR to 2033
Addressable buyers1,193+accounts in scope
Typical ROI7.3×in year one
Who buys (target personas)
§1.1 · p.4 →Product / BU leader
Head of Crane Type
Goal Grow share in Crane Type
Pain Blind spots on demand, pricing & competitors.
Regional GM
North America lead
Goal Prioritise the right markets
Pain No granular, country-level view of the market.
M&A / strategy
Strategy & Corp Dev
Goal Find where to invest or acquire
Pain Slow, inconsistent third-party research.
From pain to solution
§1.2 · p.6 →Decisions made on stale, generic dataLive, source-cited figures, continuously updated
Weeks waiting on a research vendorA full report compiled in minutes
No view of competitors or whitespaceCompany profiles, ACE matrix & benchmarking
Hard to defend the numbers internallyEvery figure traceable to its original source
The business case (ROI)
Fig. 2 · p.9 →7.3×return on cost, year one
< 3 mopayback period
$56K+research cost avoided
10×faster than a custom study
Time to insight
Cost to run
Risk of a wrong call
Why buyers trust it (proof points)
§1.3 · p.12 →600K+source studies indexed
100%analyst-reviewed
16+players profiled in this market
Coverage includes
United Rentals Inc.Liebherr GroupMammoetSarens GroupMaxim Crane WorksL.P.Bigge Crane and Rigging Co.Allied Crane Rental Corp.+8 more
Objection handling
§1.4 · p.14 →“We already have market data.”
This triangulates 600K+ sources into one current, defensible view — not another silo.
“How do we know it’s accurate?”
Analyst-reviewed, and every figure is source-cited and traceable to its origin.
“It’s not in the budget.”
A fraction of a single analyst-day — and it pays back on the first decision it informs.
“We need it tailored to us.”
Choose the chapters, regions and companies before you build — you only pay for scope.
What you get (packages)
§1.5 · p.16 →Report
- Full multi-chapter report
- Market size, share & forecast
- Segment & regional breakdowns
- PDF + editable Excel + PPT
Most popular
Report + Add-ons
- Everything in Report
- Interactive Visualizer
- Competitive benchmarking
- Investor / board / sales decks
Enterprise
- Multiple reports & markets
- Team seats & sharing
- Analyst support & custom scope
- API / data-feed options
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