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VM Intelligence · Sample preview · Consumer Goods · Forecast 2027–2033
Personal Safety Tracking Devices Professional Market
- By Device Type: Wearable Safety Trackers, Smartphone Safety Apps, GPS Personal Locators, Panic Button Devices, Child Safety Trackers
- By End User: Elderly Care, Child Safety, Outdoor Enthusiasts, Corporate Safety Programs, Personal Security
- By Technology: GPS-based Tracking, Cellular Network Tracking, Bluetooth Low Energy (BLE) Tracking, Wi-Fi Positioning Systems, Satellite Communication
- By Connectivity: Standalone Devices, Smartphone-Connected Devices, Cloud-Connected Platforms, SIM Card Enabled Devices
- By Functionality: Real-time Location Tracking, Fall Detection, Emergency Alert Systems, Geo-fencing and Safe Zones, Two-way Communication
Key Highlights
A snapshot of what the full report proves- 01 Market size - $X,XXX.XM global market in 2025 - the verified base-year revenue. Executive Summary →
- 02 Forecast - Full 2033 market projection modelled inside - unlock the forecast value to see where the market lands. Market Outlook →
- 03 Growth - Year-by-year CAGR across 2027–2033 - unlock the growth rate and the full model. Market Outlook →
- 04 Leading segment - Wearable Safety Trackers leads By Device Type at XX% share. Market, by Service Type →
- 05 Global coverage - Sized across 5 regions and 20 countries, each broken out by segment. Market, by Geography →
- 06 Competitive landscape - 14 companies profiled with SWOT, benchmarking and market-share analysis. Company Profiles →
Inside the Report
12 chapters · 300 pages- 01 Introduction Definition, segmentation & scope p.12 →
- 02 Research Methodology How the numbers were built p.20 →
- 03 Executive Summary The market in one chapter p.34 →
- 04 Market Outlook Drivers, restraints, trends p.66 →
- 11 Competitive Landscape 5 sections p.184 →
- 12 Company Profiles 14 players: SWOT & benchmarking p.192 →
Full report · locked preview
Everything inside the Personal Safety Tracking Devices Professional Market report
A complete, evidence-based study - 12 chapters and 126 sections covering market size, segmentation across 5 axes, regional analysis and 14 company profiles, forecast to 2033.
Segmentation covered
Device Type 5
End User 5
Technology 5
Connectivity 4
Functionality 5
Companies profiled
Garmin Ltd.
Life360 Inc.
AngelSense Ltd.
Jiobit Inc.
Tunstall Healthcare Group
GreatCall (acquired by Best Buy)
Bay Alarm Medical
Philips Lifeline
Medical Guardian
ADT Inc.
Safe365
Invoxia
+2 more
Verified · Analyst-reviewed · No payment to preview
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14 players profiled - tiered by revenue contribution, footprint and R&D capability.
ACE Matrix · p.153 →Garmin Ltd.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.155 →Life360 Inc.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.160 →AngelSense Ltd.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.166 →Jiobit Inc.
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.173 →Tunstall Healthcare Group
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.178 →GreatCall (acquired by Best Buy)
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.184 →Bay Alarm Medical
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.191 →Philips Lifeline
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.196 →Medical Guardian
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.202 →ADT Inc.
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.209 →Safe365
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.214 →Invoxia
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.220 →PocketFinder
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.227 →AngelSense
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.232 →Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Global · 2025–2033
$5,133M by 2033 · 5.7% CAGR
Market estimates & forecast (USD Million)
Fig. 15 · p.34 →Segment mix, 2033 (% share)
Fig. 16 · p.35 →- Wearable Safety Trackers44.6
- Smartphone Safety Apps8.4
- GPS Personal Locators13.6
- Panic Button Devices18.7
- Child Safety Trackers14.8
Regions, 2025 → 2033 (USD Mn)
§6.1 · p.75 →North America$1,090M → $1,613M · 5.0%
Europe$759.5M → $1,129M · 5.1%
Asia Pacific$693.4M → $965.1M · 4.2%
Latin America$429.3M → $643.2M · 5.2%
Middle East and Africa$330.2M → $471.1M · 4.5%
Top countries, 2033 (USD Mn)
§6.2 · p.78 →Year-over-year growth (%)
§3.12 · p.44 →5.632026
5.632027
5.652028
5.662029
5.672030
5.682031
5.692032
5.702033
CAGR by region (%)
Fig. 22 · p.71 →Market share by company, 2033 (%)
Fig. 41 · p.152 →- Garmin Ltd.16.7
- Life360 Inc.17.3
- AngelSense Ltd.8.5
- Jiobit Inc.5.7
- Tunstall Healthcare Group10.9
- GreatCall (acquired by Best Buy)13.0
- Others27.9
Segment contribution to growth (%)
Fig. 18 · p.39 →Device Type27.0%
End User15.7%
Technology28.8%
Connectivity10.9%
Functionality17.7%
Competitive positioning (ACE matrix)
Fig. 40 · p.153 →Adoption & penetration (% of addressable)
Fig. 12 · p.31 →Revenue by application (USD Mn)
§5.3 · p.62 →Demand by end-use (USD Mn)
§5.4 · p.66 →Average selling price trend (index, 2025=100)
Fig. 27 · p.58 →Top companies by revenue, 2033 (USD Mn)
Fig. 42 · p.155 →Revenue by region, 2033 (%)
Fig. 20 · p.70 →- North America33.5
- Europe23.4
- Asia Pacific20.0
- Latin America13.3
- Middle East and Africa9.8
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
8 players benchmarked across 6 dimensions — scored 0–100 from share, portfolio, reach, innovation, financials and installed base. Methodology · §8.1 · p.160 →
Competitive scorecard (score 0–100)
Table 31 · p.161 →| Company | Market share | Product portfolio | Geographic reach | Innovation & R&D | Financial strength | Customer base | Composite |
|---|---|---|---|---|---|---|---|
| Garmin Ltd. | 98 | 84 | 87 | 74 | 92 | 80 | 86 |
| Life360 Inc. | 89 | 74 | 88 | 90 | 75 | 93 | 85 |
| AngelSense Ltd. | 69 | 63 | 75 | 72 | 64 | 81 | 71 |
| Jiobit Inc. | 70 | 62 | 80 | 57 | 66 | 64 | 67 |
| Tunstall Healthcare Group | 76 | 75 | 61 | 77 | 58 | 64 | 69 |
| GreatCall (acquired by Best Buy) | 68 | 48 | 57 | 65 | 53 | 64 | 59 |
| Bay Alarm Medical | 47 | 59 | 47 | 61 | 66 | 53 | 56 |
| Philips Lifeline | 54 | 45 | 55 | 40 | 52 | 41 | 48 |
Vendor positioning (presence × innovation)
Fig. 43 · p.163 →Strengths profile (top 3 players)
Fig. 44 · p.165 →- Garmin Ltd.
- Life360 Inc.
- AngelSense Ltd.
Capability coverage
§8.3 · p.168 →| Company | Global delivery | R&D depth | Digital platform | Sustainability | After-sales | Custom solutions |
|---|---|---|---|---|---|---|
| Garmin Ltd. | ✓ | ✓ | ✓ | ◐ | ◐ | ✓ |
| Life360 Inc. | ✓ | ◐ | ✓ | ✓ | ◐ | ✓ |
| AngelSense Ltd. | ◐ | ◐ | ◐ | ✓ | ◐ | ◐ |
| Jiobit Inc. | ◐ | ◐ | ✓ | ◐ | ◐ | ✓ |
| Tunstall Healthcare Group | ◐ | ✓ | − | ✓ | ◐ | − |
| GreatCall (acquired by Best Buy) | ✓ | − | ◐ | − | ◐ | ◐ |
| Bay Alarm Medical | − | ◐ | − | ◐ | ◐ | ◐ |
| Philips Lifeline | ◐ | − | ◐ | − | ◐ | − |
✓ Full ◐ Partial − Limited
Overall competitive index (composite, ranked)
Fig. 45 · p.170 →1Garmin Ltd.86
2Life360 Inc.85
3AngelSense Ltd.71
4Tunstall Healthcare Group69
5Jiobit Inc.67
6GreatCall (acquired by Best Buy)59
7Bay Alarm Medical56
8Philips Lifeline48
Competitive tiers
§8.4 · p.172 →Leader2
Set the pace on share, breadth and innovation.
Garmin Ltd.Life360 Inc.
Challenger3
Strong scale, closing on the leaders.
AngelSense Ltd.Jiobit Inc.Tunstall Healthcare Group
Contender1
Focused players with pockets of strength.
GreatCall (acquired by Best Buy)
Niche2
Specialists in a single segment or region.
Bay Alarm MedicalPhilips Lifeline
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Go-to-market strategy
Land Device Type in North America, then scale across Personal Safety Tracking Devices Professional Market — a $253M beachhead inside a $4.02B market.
Beachhead (SOM)$253Mobtainable near-term
Serviceable (SAM)$1.38Breachable market
Primary motionDirect + partner-ledgo-to-market
Time to scale5 Qto full motion
Ideal customer profile (who to sell to)
§GTM 1 · p.190 →Champion90 fit
Wearable Safety Trackers
Best fit — highest urgency & budget in Device Type.
Economic buyer80 fit
Smartphone Safety Apps
Strong fit — clear ROI and a fast path to value.
End user67 fit
GPS Personal Locators
Emerging fit — growing demand, longer sales cycle.
Market-entry sequence (beachhead → scale)
Fig. GTM 1 · p.192 →Beachhead · 2025–2026
Win Device Type in North America
Concentrated ICP, fastest proof and references.
Expand · 2026–2028
Add End User & next regions
Repeat the motion in adjacent, look-alike segments.
Scale · 2028–2033
Full-market coverage + Technology
Multi-channel, platform & ecosystem plays.
Channel mix (routes to market)
§GTM 3 · p.195 →Direct sales44%
Partner / channel28%
Digital / self-serve22%
Marketplaces7%
Positioning & messaging
§GTM 2 · p.194 →For Device Type leaders who need defensible market intelligence, VM Intelligence is the fastest, source-cited way to size, segment and win Personal Safety Tracking Devices Professional Market — unlike generic, static research.
Live & source-cited
Every figure triangulated from 600K+ sources and traceable.
Ready in minutes
A full, tailored report compiled on demand — not weeks.
Scope you control
Pick the chapters, regions and companies that matter.
GTM funnel & unit economics (conversion · CAC / LTV)
Fig. GTM 2 · p.198 →Awareness100%
Marketing qualified42%
Sales qualified22%
Evaluation14%
Closed-won8%
$18.0KCAC
$105KLTV
5.9:1LTV : CAC
< 3 moCAC payback
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Investment thesis
Personal Safety Tracking Devices Professional Market is a durable-growth opportunity — $8.99B by 2033, compounding at 8.1%.
TAM · 2025$4.82Btoday
TAM · 2033$8.99Bforecast
CAGR8.1%2027–2033
Cumulative$60.4Brevenue opportunity
Market opportunity (TAM · SAM · SOM)
Fig. 3 · p.14 →TAM$8.99BTotal addressable market
SAM$3.43BServiceable available market
SOM$677MServiceable obtainable market
Growth trajectory (USD Million)
Fig. 4 · p.16 →Why invest now
§2.1 · p.10 →8.1% CAGR
Demand compounds through 2033, outpacing GDP across Device Type.
Global tailwinds
North America leads today; fastest gains coming from emerging regions.
Structural shift
Adoption in Device Type moving from early to mainstream — durable secular demand.
Consolidation upside
14+ players, no runaway leader — room to build scale and roll up share.
Investment highlights
§2.2 · p.12 →$8.99BLarge & growingTAM by 2033 at 8.1% CAGR
$3.43BServiceable nowreachable with today’s model
$677MBeachhead winobtainable near-term share
14+Fragmented fieldplayers — consolidation runway
Return scenarios (2033 market value)
Fig. 6 · p.22 →$7.01BBear5.3% CAGR
$8.99BBase8.1% CAGR
$11.5BBull10.7% CAGR
Key risks & mitigants
§9.1 · p.180 →- Input-cost volatilityLong-term supply contracts & hedging
- Regulatory / policy shiftsDiversified exposure across 5 regions
- Technology disruptionR&D pipeline & End User optionality
- Customer concentrationBroaden installed base beyond top accounts
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Board pack · executive summary
Personal Safety Tracking Devices Professional Market — a $11.0B market by 2033. Plan: grow share from 8.3% to 12.9%.
Market size · 2033$11.0Btotal addressable
Market CAGR9.6%2027–2033
Target share12.9%from 8.3% today
Revenue ambition$1.42Bby 2033
Strategic scorecard (current vs 2033 target)
Table 1 · p.6 →| Objective | Current | Target · 2033 | Status |
|---|---|---|---|
| Market share | 8.3% | 12.9% | On track |
| Revenue | $951M | $1.42B | Behind |
| Geographic coverage | 2 of 5 regions | 5 of 5 regions | At risk |
| Segment coverage | 3 of 5 axes | 5 of 5 axes | Ahead |
| Gross margin | 35.7% | 40.3% | On track |
| Customer retention | 90.8% | 95.7% | On track |
Where to play (strategic priorities)
§1.2 · p.8 →1
Lead segment
Win in Device Type
Largest revenue pool and fastest secular demand — concentrate to build share here first.
2
Geographic
Expand across North America & beyond
Deepen the leading region, then scale into the fastest-growing emerging markets.
3
Adjacency
Build End User capability
A defensible second engine — invest in End User to widen the moat and cross-sell.
Strategic roadmap (2025–2033)
Fig. 1 · p.10 →Phase 1 · Foundation
2025–2027
- Secure core Device Type share
- Fix unit economics
- Stand up data & ops
Phase 2 · Scale
2028–2030
- Enter new regions
- Launch End User
- Selective M&A
Phase 3 · Lead
2031–2033
- Category leadership
- Premium mix & margin
- Platform & ecosystem
Board decisions & asks
§1.4 · p.14 →- Approve $197M capacity & capability investment
- Greenlight bolt-on M&A in End User
- Authorise North America expansion plan
- Fund R&D program for Device Type leadership
Risk watchlist (RAG)
§9 · p.180 →- Demand / macro slowdownAt risk
- Competitive share lossBehind
- Input-cost & supply riskAt risk
- Regulatory / policy changeAhead
- Execution & talentOn track
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Sales deck · value proposition
Win the Personal Safety Tracking Devices Professional Market conversation — a $3.03B market you can size, segment and defend in minutes.
Market size · 2033$3.03Btotal opportunity
Growth10.8%CAGR to 2033
Addressable buyers1,420+accounts in scope
Typical ROI5.2×in year one
Who buys (target personas)
§1.1 · p.4 →Product / BU leader
Head of Device Type
Goal Grow share in Device Type
Pain Blind spots on demand, pricing & competitors.
Regional GM
North America lead
Goal Prioritise the right markets
Pain No granular, country-level view of the market.
M&A / strategy
Strategy & Corp Dev
Goal Find where to invest or acquire
Pain Slow, inconsistent third-party research.
From pain to solution
§1.2 · p.6 →Decisions made on stale, generic dataLive, source-cited figures, continuously updated
Weeks waiting on a research vendorA full report compiled in minutes
No view of competitors or whitespaceCompany profiles, ACE matrix & benchmarking
Hard to defend the numbers internallyEvery figure traceable to its original source
The business case (ROI)
Fig. 2 · p.9 →5.2×return on cost, year one
< 3 mopayback period
$46K+research cost avoided
10×faster than a custom study
Time to insight
Cost to run
Risk of a wrong call
Why buyers trust it (proof points)
§1.3 · p.12 →600K+source studies indexed
100%analyst-reviewed
14+players profiled in this market
Coverage includes
Garmin Ltd.Life360 Inc.AngelSense Ltd.Jiobit Inc.Tunstall Healthcare GroupGreatCall (acquired by Best Buy)Bay Alarm MedicalPhilips Lifeline+6 more
Objection handling
§1.4 · p.14 →“We already have market data.”
This triangulates 600K+ sources into one current, defensible view — not another silo.
“How do we know it’s accurate?”
Analyst-reviewed, and every figure is source-cited and traceable to its origin.
“It’s not in the budget.”
A fraction of a single analyst-day — and it pays back on the first decision it informs.
“We need it tailored to us.”
Choose the chapters, regions and companies before you build — you only pay for scope.
What you get (packages)
§1.5 · p.16 →Report
- Full multi-chapter report
- Market size, share & forecast
- Segment & regional breakdowns
- PDF + editable Excel + PPT
Most popular
Report + Add-ons
- Everything in Report
- Interactive Visualizer
- Competitive benchmarking
- Investor / board / sales decks
Enterprise
- Multiple reports & markets
- Team seats & sharing
- Analyst support & custom scope
- API / data-feed options
Almost there
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