How PBI/Gordon Companies leveraged our Sirolimus API Market report
VM Intelligence · Sample preview · Automobile and Transportation · Forecast 2027–2033
Short Haul and Tourism Market
- By Traveler Purpose: Leisure Tourism, Business Travel, Visiting Friends and Relatives (VFR), Educational Travel, Health and Wellness Tourism
- By Mode of Transport: Air Travel, Rail Travel, Bus/Coach Travel, Car Rentals, Ferry/Boat Services
- By Accommodation Type: Hotels and Resorts, Vacation Rentals, Hostels and Guesthouses, Bed and Breakfasts, Camping and Glamping
- By Travel Duration: Day Trips, Weekend Getaways, Short Breaks (2-4 days), Extended Short Haul Trips (5-7 days)
- By Booking Channel: Online Travel Agencies (OTAs), Direct Airline/Transport Operator Booking, Travel Agents and Tour Operators, Mobile Apps, Corporate Travel Management
Key Highlights
A snapshot of what the full report proves- 01 Market size - $X,XXX.XM global market in 2025 - the verified base-year revenue. Executive Summary →
- 02 Forecast - Full 2033 market projection modelled inside - unlock the forecast value to see where the market lands. Market Outlook →
- 03 Growth - Year-by-year CAGR across 2027–2033 - unlock the growth rate and the full model. Market Outlook →
- 04 Leading segment - Leisure Tourism leads By Traveler Purpose at XX% share. Market, by Service Type →
- 05 Global coverage - Sized across 5 regions and 20 countries, each broken out by segment. Market, by Geography →
- 06 Competitive landscape - 15 companies profiled with SWOT, benchmarking and market-share analysis. Company Profiles →
Inside the Report
12 chapters · 303 pages- 01 Introduction Definition, segmentation & scope p.12 →
- 02 Research Methodology How the numbers were built p.20 →
- 03 Executive Summary The market in one chapter p.34 →
- 04 Market Outlook Drivers, restraints, trends p.66 →
- 11 Competitive Landscape 5 sections p.184 →
- 12 Company Profiles 15 players: SWOT & benchmarking p.192 →
Full report · locked preview
Everything inside the Short Haul and Tourism Market report
A complete, evidence-based study - 12 chapters and 127 sections covering market size, segmentation across 5 axes, regional analysis and 15 company profiles, forecast to 2033.
Segmentation covered
Traveler Purpose 5
Mode of Transport 5
Accommodation Type 5
Travel Duration 4
Booking Channel 5
Companies profiled
Delta Air Lines
American Airlines
United Airlines
Southwest Airlines
Ryanair
EasyJet
Lufthansa
Air France-KLM
British Airways
Emirates
Qatar Airways
Singapore Airlines
+3 more
Verified · Analyst-reviewed · No payment to preview
Trusted & certified by
★★★★★ Excellent
★★★★★ Excellent
15 players profiled - tiered by revenue contribution, footprint and R&D capability.
ACE Matrix · p.153 →Delta Air Lines
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.155 →American Airlines
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.160 →United Airlines
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.166 →Southwest Airlines
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.173 →Ryanair
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies
Full profile · p.178 →EasyJet
Tier 1 · Market Leader
SWOT · Benchmarking · Winning imperatives · Strategies · Key developments
Full profile · p.184 →Lufthansa
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.191 →Air France-KLM
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.196 →British Airways
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.202 →Emirates
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking · Segment breakdown
Full profile · p.209 →Qatar Airways
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.214 →Singapore Airlines
Tier 2 · Established Specialist
Overview · Insights · Product benchmarking
Full profile · p.220 →JetBlue Airways
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.227 →Alaska Airlines
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.232 →Turkish Airlines
Tier 3 · Niche Player
Overview · Insights · Product benchmarking
Full profile · p.238 →Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Global · 2025–2033
$10,944M by 2033 · 10.6% CAGR
Market estimates & forecast (USD Million)
Fig. 15 · p.34 →Segment mix, 2033 (% share)
Fig. 16 · p.35 →- Leisure Tourism54.0
- Business Travel14.5
- Visiting Friends and Relatives (VFR)15.6
- Educational Travel7.9
- Health and Wellness Tourism8.0
Regions, 2025 → 2033 (USD Mn)
§6.1 · p.75 →North America$1,613M → $3,895M · 11.6%
Europe$1,124M → $2,677M · 11.5%
Asia Pacific$1,027M → $2,448M · 11.5%
Latin America$635.5M → $1,590M · 12.1%
Middle East and Africa$488.8M → $1,010M · 9.5%
Top countries, 2033 (USD Mn)
§6.2 · p.78 →Year-over-year growth (%)
§3.12 · p.44 →10.552026
10.572027
10.582028
10.592029
10.602030
10.612031
10.622032
10.632033
CAGR by region (%)
Fig. 22 · p.71 →Market share by company, 2033 (%)
Fig. 41 · p.152 →- Delta Air Lines21.3
- American Airlines26.0
- United Airlines5.6
- Southwest Airlines5.7
- Ryanair4.9
- EasyJet8.6
- Others27.9
Segment contribution to growth (%)
Fig. 18 · p.39 →Traveler Purpose12.3%
Mode of Transport17.5%
Accommodation Type22.2%
Travel Duration19.8%
Booking Channel28.3%
Competitive positioning (ACE matrix)
Fig. 40 · p.153 →Adoption & penetration (% of addressable)
Fig. 12 · p.31 →Revenue by application (USD Mn)
§5.3 · p.62 →Demand by end-use (USD Mn)
§5.4 · p.66 →Average selling price trend (index, 2025=100)
Fig. 27 · p.58 →Top companies by revenue, 2033 (USD Mn)
Fig. 42 · p.155 →Revenue by region, 2033 (%)
Fig. 20 · p.70 →- North America33.5
- Europe23.0
- Asia Pacific21.1
- Latin America13.7
- Middle East and Africa8.7
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
8 players benchmarked across 6 dimensions — scored 0–100 from share, portfolio, reach, innovation, financials and installed base. Methodology · §8.1 · p.160 →
Competitive scorecard (score 0–100)
Table 31 · p.161 →| Company | Market share | Product portfolio | Geographic reach | Innovation & R&D | Financial strength | Customer base | Composite |
|---|---|---|---|---|---|---|---|
| Delta Air Lines | 90 | 84 | 89 | 94 | 95 | 85 | 90 |
| American Airlines | 93 | 92 | 80 | 80 | 90 | 92 | 88 |
| United Airlines | 74 | 78 | 73 | 73 | 70 | 68 | 73 |
| Southwest Airlines | 79 | 82 | 67 | 62 | 62 | 61 | 69 |
| Ryanair | 73 | 72 | 67 | 63 | 59 | 73 | 68 |
| EasyJet | 58 | 58 | 54 | 58 | 63 | 57 | 58 |
| Lufthansa | 65 | 59 | 43 | 42 | 42 | 52 | 51 |
| Air France-KLM | 52 | 52 | 48 | 49 | 57 | 53 | 52 |
Vendor positioning (presence × innovation)
Fig. 43 · p.163 →Strengths profile (top 3 players)
Fig. 44 · p.165 →- Delta Air Lines
- American Airlines
- United Airlines
Capability coverage
§8.3 · p.168 →| Company | Global delivery | R&D depth | Digital platform | Sustainability | After-sales | Custom solutions |
|---|---|---|---|---|---|---|
| Delta Air Lines | ◐ | ✓ | ✓ | ✓ | ✓ | ✓ |
| American Airlines | ✓ | ✓ | ✓ | ◐ | ✓ | ◐ |
| United Airlines | ◐ | ◐ | ✓ | ✓ | ◐ | ✓ |
| Southwest Airlines | ◐ | ✓ | ✓ | ◐ | ◐ | ◐ |
| Ryanair | ◐ | ◐ | ◐ | ◐ | − | ◐ |
| EasyJet | − | − | − | ◐ | − | ◐ |
| Lufthansa | ✓ | − | − | − | ◐ | − |
| Air France-KLM | − | − | − | − | − | − |
✓ Full ◐ Partial − Limited
Overall competitive index (composite, ranked)
Fig. 45 · p.170 →1Delta Air Lines90
2American Airlines88
3United Airlines73
4Southwest Airlines69
5Ryanair68
6EasyJet58
7Air France-KLM52
8Lufthansa51
Competitive tiers
§8.4 · p.172 →Leader2
Set the pace on share, breadth and innovation.
Delta Air LinesAmerican Airlines
Challenger3
Strong scale, closing on the leaders.
United AirlinesSouthwest AirlinesRyanair
Contender1
Focused players with pockets of strength.
EasyJet
Niche2
Specialists in a single segment or region.
LufthansaAir France-KLM
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Go-to-market strategy
Land Traveler Purpose in North America, then scale across Short Haul and Tourism Market — a $235M beachhead inside a $4.03B market.
Beachhead (SOM)$235Mobtainable near-term
Serviceable (SAM)$1.41Breachable market
Primary motionDirect + partner-ledgo-to-market
Time to scale5 Qto full motion
Ideal customer profile (who to sell to)
§GTM 1 · p.190 →Champion89 fit
Leisure Tourism
Best fit — highest urgency & budget in Traveler Purpose.
Economic buyer81 fit
Business Travel
Strong fit — clear ROI and a fast path to value.
End user68 fit
Visiting Friends and Relatives (VFR)
Emerging fit — growing demand, longer sales cycle.
Market-entry sequence (beachhead → scale)
Fig. GTM 1 · p.192 →Beachhead · 2025–2026
Win Traveler Purpose in North America
Concentrated ICP, fastest proof and references.
Expand · 2026–2028
Add Mode of Transport & next regions
Repeat the motion in adjacent, look-alike segments.
Scale · 2028–2033
Full-market coverage + Accommodation Type
Multi-channel, platform & ecosystem plays.
Channel mix (routes to market)
§GTM 3 · p.195 →Direct sales42%
Partner / channel28%
Digital / self-serve23%
Marketplaces7%
Positioning & messaging
§GTM 2 · p.194 →For Traveler Purpose leaders who need defensible market intelligence, VM Intelligence is the fastest, source-cited way to size, segment and win Short Haul and Tourism Market — unlike generic, static research.
Live & source-cited
Every figure triangulated from 600K+ sources and traceable.
Ready in minutes
A full, tailored report compiled on demand — not weeks.
Scope you control
Pick the chapters, regions and companies that matter.
GTM funnel & unit economics (conversion · CAC / LTV)
Fig. GTM 2 · p.198 →Awareness100%
Marketing qualified44%
Sales qualified25%
Evaluation15%
Closed-won7%
$14.2KCAC
$55KLTV
3.9:1LTV : CAC
< 5 moCAC payback
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Investment thesis
Short Haul and Tourism Market is a resilient opportunity — $4.59B by 2033, compounding at 3.7%.
TAM · 2025$3.43Btoday
TAM · 2033$4.59Bforecast
CAGR3.7%2027–2033
Cumulative$35.9Brevenue opportunity
Market opportunity (TAM · SAM · SOM)
Fig. 3 · p.14 →TAM$4.59BTotal addressable market
SAM$1.76BServiceable available market
SOM$326MServiceable obtainable market
Growth trajectory (USD Million)
Fig. 4 · p.16 →Why invest now
§2.1 · p.10 →3.7% CAGR
Demand compounds through 2033, outpacing GDP across Traveler Purpose.
Global tailwinds
North America leads today; fastest gains coming from emerging regions.
Structural shift
Adoption in Traveler Purpose moving from early to mainstream — durable secular demand.
Consolidation upside
15+ players, no runaway leader — room to build scale and roll up share.
Investment highlights
§2.2 · p.12 →$4.59BLarge & growingTAM by 2033 at 3.7% CAGR
$1.76BServiceable nowreachable with today’s model
$326MBeachhead winobtainable near-term share
15+Fragmented fieldplayers — consolidation runway
Return scenarios (2033 market value)
Fig. 6 · p.22 →$3.58BBear2.4% CAGR
$4.59BBase3.7% CAGR
$5.87BBull4.9% CAGR
Key risks & mitigants
§9.1 · p.180 →- Input-cost volatilityLong-term supply contracts & hedging
- Regulatory / policy shiftsDiversified exposure across 5 regions
- Technology disruptionR&D pipeline & Mode of Transport optionality
- Customer concentrationBroaden installed base beyond top accounts
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Board pack · executive summary
Short Haul and Tourism Market — a $5.07B market by 2033. Plan: grow share from 5.5% to 12.0%.
Market size · 2033$5.07Btotal addressable
Market CAGR6.9%2027–2033
Target share12.0%from 5.5% today
Revenue ambition$608Mby 2033
Strategic scorecard (current vs 2033 target)
Table 1 · p.6 →| Objective | Current | Target · 2033 | Status |
|---|---|---|---|
| Market share | 5.5% | 12.0% | Behind |
| Revenue | $289M | $608M | Ahead |
| Geographic coverage | 2 of 5 regions | 5 of 5 regions | On track |
| Segment coverage | 3 of 5 axes | 5 of 5 axes | Behind |
| Gross margin | 28.1% | 41.7% | Behind |
| Customer retention | 88.3% | 96.9% | On track |
Where to play (strategic priorities)
§1.2 · p.8 →1
Lead segment
Win in Traveler Purpose
Largest revenue pool and fastest secular demand — concentrate to build share here first.
2
Geographic
Expand across North America & beyond
Deepen the leading region, then scale into the fastest-growing emerging markets.
3
Adjacency
Build Mode of Transport capability
A defensible second engine — invest in Mode of Transport to widen the moat and cross-sell.
Strategic roadmap (2025–2033)
Fig. 1 · p.10 →Phase 1 · Foundation
2025–2027
- Secure core Traveler Purpose share
- Fix unit economics
- Stand up data & ops
Phase 2 · Scale
2028–2030
- Enter new regions
- Launch Mode of Transport
- Selective M&A
Phase 3 · Lead
2031–2033
- Category leadership
- Premium mix & margin
- Platform & ecosystem
Board decisions & asks
§1.4 · p.14 →- Approve $83M capacity & capability investment
- Greenlight bolt-on M&A in Mode of Transport
- Authorise North America expansion plan
- Fund R&D program for Traveler Purpose leadership
Risk watchlist (RAG)
§9 · p.180 →- Demand / macro slowdownOn track
- Competitive share lossOn track
- Input-cost & supply riskOn track
- Regulatory / policy changeBehind
- Execution & talentAt risk
Values shown here are illustrative samples for your understanding — not exact figures. The full report contains the real, verified data.
Sales deck · value proposition
Win the Short Haul and Tourism Market conversation — a $1.91B market you can size, segment and defend in minutes.
Market size · 2033$1.91Btotal opportunity
Growth7.8%CAGR to 2033
Addressable buyers1,242+accounts in scope
Typical ROI6.9×in year one
Who buys (target personas)
§1.1 · p.4 →Product / BU leader
Head of Traveler Purpose
Goal Grow share in Traveler Purpose
Pain Blind spots on demand, pricing & competitors.
Regional GM
North America lead
Goal Prioritise the right markets
Pain No granular, country-level view of the market.
M&A / strategy
Strategy & Corp Dev
Goal Find where to invest or acquire
Pain Slow, inconsistent third-party research.
From pain to solution
§1.2 · p.6 →Decisions made on stale, generic dataLive, source-cited figures, continuously updated
Weeks waiting on a research vendorA full report compiled in minutes
No view of competitors or whitespaceCompany profiles, ACE matrix & benchmarking
Hard to defend the numbers internallyEvery figure traceable to its original source
The business case (ROI)
Fig. 2 · p.9 →6.9×return on cost, year one
< 4 mopayback period
$66K+research cost avoided
10×faster than a custom study
Time to insight
Cost to run
Risk of a wrong call
Why buyers trust it (proof points)
§1.3 · p.12 →600K+source studies indexed
100%analyst-reviewed
15+players profiled in this market
Coverage includes
Delta Air LinesAmerican AirlinesUnited AirlinesSouthwest AirlinesRyanairEasyJetLufthansaAir France-KLM+7 more
Objection handling
§1.4 · p.14 →“We already have market data.”
This triangulates 600K+ sources into one current, defensible view — not another silo.
“How do we know it’s accurate?”
Analyst-reviewed, and every figure is source-cited and traceable to its origin.
“It’s not in the budget.”
A fraction of a single analyst-day — and it pays back on the first decision it informs.
“We need it tailored to us.”
Choose the chapters, regions and companies before you build — you only pay for scope.
What you get (packages)
§1.5 · p.16 →Report
- Full multi-chapter report
- Market size, share & forecast
- Segment & regional breakdowns
- PDF + editable Excel + PPT
Most popular
Report + Add-ons
- Everything in Report
- Interactive Visualizer
- Competitive benchmarking
- Investor / board / sales decks
Enterprise
- Multiple reports & markets
- Team seats & sharing
- Analyst support & custom scope
- API / data-feed options
Almost there
Access your Short Haul and Tourism Market report
Sign in to unlock the full report - it’s compiled live and ready in minutes.
or continue with your email
Your report is ready to access
Short Haul and Tourism Market Report is ready
Verify your email to unlock it. We sent a 6-digit code to your inbox.
That code is invalid or expired. Please try again.
Trusted by strategy, finance & consulting teams
Related Reports
Automobile and Transportation · scroll →Automotive Biometric Access Systems Sales Market
Market size, share, segmentation and regional forecast.
$1.9B market · 2025 base year
View reportAutomotive Management consulting Services Market
Market size, share, segmentation and regional forecast.
$4.6B market · 2025 base year
View reportFleet Management System for Automotive Market
Market size, share, segmentation and regional forecast.
$1.9B market · 2025 base year
View reportElectric Bikes Components Market
Market size, share, segmentation and regional forecast.
$3.6B market · 2025 base year
View reportWomen'S Path & Pavement Bikes Market
Market size, share, segmentation and regional forecast.
$5.5B market · 2025 base year
View reportMotorcycle Protective Padding Market
Market size, share, segmentation and regional forecast.
$2.9B market · 2025 base year
View reportElectric Vehicle Charchargepoint Market
Market size, share, segmentation and regional forecast.
$2.0B market · 2025 base year
View reportCar Mobile Phone Bracket Market
Market size, share, segmentation and regional forecast.
$5.1B market · 2025 base year
View reportHeavy-duty Trucks Interior Trim Market
Market size, share, segmentation and regional forecast.
$5.3B market · 2025 base year
View reportbicycle riders gears Market
Market size, share, segmentation and regional forecast.
$3.7B market · 2025 base year
View reportBaby Stroller Bike Market
Market size, share, segmentation and regional forecast.
$5.2B market · 2025 base year
View reportTire Pressure Monitoring System Lane Departure Warning System Market
Market size, share, segmentation and regional forecast.
$3.6B market · 2025 base year
View reportThe showdown
Custom-built vs. off-the-shelf
Scroll to watch them go head-to-head
WinnerVMR Custom Report
- Tailored to your exact scope
- Delivered in minutes
- Live, always-current data
- Fully editable data (XLSX)
- You choose the companies
- Source-cited & traceable
Off-the-shelf PDF
- Generic, one-size template
- Waits 2–5 days
- A fixed snapshot in time
- Locked, flat PDF
- Preset company list
- Opaque sourcing
Customer Testimonials
Proof from industry leaders who rely on us
These stories come from the executives who depend on VMR’s intelligence for market entry, expansion, assessment, and planning. Their outcomes and experiences reflect our commitment to clarity.
600,000+source studies indexed
100%analyst-reviewed
Every figuresource-cited & traceable
In their words
Watch clients tell their story
How VMR helped University of Limerick with Anesthesia Monitoring Devices
How VMR helps brands expand into Africa & emerging markets
Unlock your GTM strategy: an Elsewedy Electric success story
Beyond sales data: layering NielsenIQ data to support strategy
How VMR became the trusted partner for United Alloy
Questions, answered
How is the research actually conducted?
Every report is compiled from VMR’s continuously-updated intelligence across 600,000+ source studies - primary interviews, company filings, trade data, and government & industry databases. Figures are triangulated across multiple credible sources, then reviewed by a research analyst before your report is delivered.
What exactly do I get inside the report?
A full multi-chapter study: market definition & methodology, executive summary, market outlook (drivers, restraints, trends, Porter’s Five Forces), segment deep-dives, regional & country breakdowns, competitive landscape, and a full profile for every company you select - with interactive charts and data tables throughout.
How accurate are the numbers, and can I trust them?
Market sizing is reconciled across leading sources (Gartner, BCG, MarketsandMarkets, government bodies and more), with outliers removed and a confidence-graded median used for the base year. Every figure is source-cited and traceable to its origin, and an analyst validates the model before delivery.
Can I customise the chapters, regions and companies?
Yes. Choose exactly the chapters, regions and countries, and the companies you want benchmarked before you build - then adjust your selection and recompile anytime from your account. You only pay for the scope you need.
What formats do I receive, and is the data editable?
Every report is readable online in full. Downloadable formats are available as optional $99 add-ons: a formatted PDF and a fully editable XLSX containing all underlying data tables - so you can re-chart, re-model, or drop any figure straight into your own deck.